Verfügbarkeit: International marketing :

International marketing :: theory and practice from developing countries /

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...

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Hauptverfasser:	Charles, Goodluck (VerfasserIn), Anderson, Wineaster (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Schlagworte:	Export marketing > Developing countries. Economics, finance, business & management. Society & social sciences. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Export marketing Exportmarketing Developing countries Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th.
Beschreibung:	1 online resource (xxii, 235 pages)
Bibliographie:	Includes bibliographical references.
ISBN:	9781443810036 1443810037 9781443819275 1443819271 1443816663 9781443816663 1443897736 9781443897730

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spelling	Charles, Goodluck, author. International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson. Newcastle upon Tyne : Cambridge Scholars Publishing, 2016. 1 online resource (xxii, 235 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Print version record. This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th. Table of Contents; List of Exhibits; List of Figures; List of Tables; List of Abbreviations; Preface; Acknowledgements; About the Authors; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Bibliography; Glossary Export marketing Developing countries. Economics, finance, business & management. bicssc Society & social sciences. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing fast Developing countries fast Exportmarketing gnd http://d-nb.info/gnd/4153393-8 Electronic book. Anderson, Wineaster, author. has work: International marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGCrCfgtXqxx8qhmGRdtPP https://id.oclc.org/worldcat/ontology/hasWork Print version: Charles, Goodluck. International marketing. Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 1443899542 (OCoLC)960895216 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407431 Volltext
spellingShingle	Charles, Goodluck Anderson, Wineaster International marketing : theory and practice from developing countries / Table of Contents; List of Exhibits; List of Figures; List of Tables; List of Abbreviations; Preface; Acknowledgements; About the Authors; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Bibliography; Glossary Export marketing Developing countries. Economics, finance, business & management. bicssc Society & social sciences. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing fast Exportmarketing gnd http://d-nb.info/gnd/4153393-8
subject_GND	http://d-nb.info/gnd/4153393-8
title	International marketing : theory and practice from developing countries /
title_auth	International marketing : theory and practice from developing countries /
title_exact_search	International marketing : theory and practice from developing countries /
title_full	International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.
title_fullStr	International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.
title_full_unstemmed	International marketing : theory and practice from developing countries / Goodluck Charles and Wineaster Anderson.
title_short	International marketing :
title_sort	international marketing theory and practice from developing countries
title_sub	theory and practice from developing countries /
topic	Export marketing Developing countries. Economics, finance, business & management. bicssc Society & social sciences. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing fast Exportmarketing gnd http://d-nb.info/gnd/4153393-8
topic_facet	Export marketing Developing countries. Economics, finance, business & management. Society & social sciences. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Export marketing Developing countries Exportmarketing Electronic book.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407431
work_keys_str_mv	AT charlesgoodluck internationalmarketingtheoryandpracticefromdevelopingcountries AT andersonwineaster internationalmarketingtheoryandpracticefromdevelopingcountries

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