The Handbook of Managing and Marketing Tourism Experiences.:
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald Group Publishing Limited,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. |
| Beschreibung: | Interactions and Participation in Tourism Experiences: A Co-Creation and SDL Perspective. |
| Beschreibung: | 1 online resource (579 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781786352897 1786352893 9781786352903 1786352907 |
Internformat
MARC
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| 245 | 1 | 4 | |a The Handbook of Managing and Marketing Tourism Experiences. |
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| 300 | |a 1 online resource (579 pages) | ||
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| 500 | |a Interactions and Participation in Tourism Experiences: A Co-Creation and SDL Perspective. | ||
| 505 | 0 | |a Front Cover; The Handbook of Managing and Marketing Tourism Experiences; Copyright Page; Contents; List of Contributors; Introduction; Experience Economy: Anatomy of an Experience; Tourism Experiences; Managing and Marketing Tourism Experiences; Experience Economy Framework: Empirical Studies within Tourism Context and Settings; References; Part I: Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts; Chapter 1 Experience-Based Service Design; Introduction; Explore; Exploring the Business' Self-Sufficiency. | |
| 505 | 8 | |a Understanding the Customers ExpectationsDesign; Experience Value Promise; Creating Actors for Experience Show; Continuous Innovation and Creativity; Experience Theme; Experience Atmosphere; Experience Positioning; Customer Interface; Placing into the Customers Mind and Memorability; Case Study: Singapore Airlines Customer Experience Design; Conclusion; References; Chapter 2 Experience-Centric Approach and Innovation; Introduction; Theory; The Experience-Centric Approach and Concepts; Innovation, Experience-Centric Innovation, and Experience Innovation. | |
| 505 | 8 | |a Experience-Centric Innovation Vs. Experience InnovationThe Role of Experience Design and Market Intelligence in Experience-Centric Value Creation; The Context: Guided Tours; Tour Experience Design; Methodology; Findings and Discussion; Creating Novel Experiences through Product Innovation; Alternative tours; Free-guided tours; Product innovation in case of other tour types; Does Size Matter?; Imitation as a Threat; The Role of Knowledge Management and Dynamics of Knowledge; Consumer-Driven Innovation; Experience-Centric Innovation for Competitive Advantage?; Conclusion; References. | |
| 505 | 8 | |a Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and SkillsIntroduction; Human Resources in the Tourism Field: The Importance of HRM Practices; Micro-Case 1: The Ritz-Carlton "Gold Standards"; Strategic Approach to Human Resources Management; Micro-Case 2: Refined Service and Exquisite Hospitality; From Servicescape to Experiencescape and from Emotional to Experiential Intelligence: Skills Set for Providing Tourism Experiences; Emotional Labor and Intelligence; Experience Encounter. | |
| 505 | 8 | |a Micro-Case 3: Tourism Experience Encounters in a HotelExperiential Intelligence and Skills in the Context of Tourism; HR Strategies for Developing Experiential Skills; Micro-Case 4: Total Quality Management; Conclusion; References; Chapter 4 Tourism Destination: Design of Experiences; Introduction; Literature Review; Approach and Contribution; The Role of Stakeholders in Design of Tourist Experience; Host community; DMOs; Tourism industry; Case Study; Conclusion; References; Chapter 5 Social Media and the Co-Creation of Tourism Experiences; Introduction. | |
| 520 | |a The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. | ||
| 504 | |a Includes bibliographical references and index. | ||
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| contents | Front Cover; The Handbook of Managing and Marketing Tourism Experiences; Copyright Page; Contents; List of Contributors; Introduction; Experience Economy: Anatomy of an Experience; Tourism Experiences; Managing and Marketing Tourism Experiences; Experience Economy Framework: Empirical Studies within Tourism Context and Settings; References; Part I: Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts; Chapter 1 Experience-Based Service Design; Introduction; Explore; Exploring the Business' Self-Sufficiency. Understanding the Customers ExpectationsDesign; Experience Value Promise; Creating Actors for Experience Show; Continuous Innovation and Creativity; Experience Theme; Experience Atmosphere; Experience Positioning; Customer Interface; Placing into the Customers Mind and Memorability; Case Study: Singapore Airlines Customer Experience Design; Conclusion; References; Chapter 2 Experience-Centric Approach and Innovation; Introduction; Theory; The Experience-Centric Approach and Concepts; Innovation, Experience-Centric Innovation, and Experience Innovation. Experience-Centric Innovation Vs. Experience InnovationThe Role of Experience Design and Market Intelligence in Experience-Centric Value Creation; The Context: Guided Tours; Tour Experience Design; Methodology; Findings and Discussion; Creating Novel Experiences through Product Innovation; Alternative tours; Free-guided tours; Product innovation in case of other tour types; Does Size Matter?; Imitation as a Threat; The Role of Knowledge Management and Dynamics of Knowledge; Consumer-Driven Innovation; Experience-Centric Innovation for Competitive Advantage?; Conclusion; References. Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and SkillsIntroduction; Human Resources in the Tourism Field: The Importance of HRM Practices; Micro-Case 1: The Ritz-Carlton "Gold Standards"; Strategic Approach to Human Resources Management; Micro-Case 2: Refined Service and Exquisite Hospitality; From Servicescape to Experiencescape and from Emotional to Experiential Intelligence: Skills Set for Providing Tourism Experiences; Emotional Labor and Intelligence; Experience Encounter. Micro-Case 3: Tourism Experience Encounters in a HotelExperiential Intelligence and Skills in the Context of Tourism; HR Strategies for Developing Experiential Skills; Micro-Case 4: Total Quality Management; Conclusion; References; Chapter 4 Tourism Destination: Design of Experiences; Introduction; Literature Review; Approach and Contribution; The Role of Stakeholders in Design of Tourist Experience; Host community; DMOs; Tourism industry; Case Study; Conclusion; References; Chapter 5 Social Media and the Co-Creation of Tourism Experiences; Introduction. |
| ctrlnum | (OCoLC)962156158 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn962156158 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:25Z |
| institution | BVB |
| isbn | 9781786352897 1786352893 9781786352903 1786352907 |
| language | English |
| lccn | 2016498874 |
| oclc_num | 962156158 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (579 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Emerald Group Publishing Limited, |
| record_format | marc |
| spelling | Sotiriadis, Marios. The Handbook of Managing and Marketing Tourism Experiences. Bingley : Emerald Group Publishing Limited, 2016. 1 online resource (579 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Interactions and Participation in Tourism Experiences: A Co-Creation and SDL Perspective. Front Cover; The Handbook of Managing and Marketing Tourism Experiences; Copyright Page; Contents; List of Contributors; Introduction; Experience Economy: Anatomy of an Experience; Tourism Experiences; Managing and Marketing Tourism Experiences; Experience Economy Framework: Empirical Studies within Tourism Context and Settings; References; Part I: Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts; Chapter 1 Experience-Based Service Design; Introduction; Explore; Exploring the Business' Self-Sufficiency. Understanding the Customers ExpectationsDesign; Experience Value Promise; Creating Actors for Experience Show; Continuous Innovation and Creativity; Experience Theme; Experience Atmosphere; Experience Positioning; Customer Interface; Placing into the Customers Mind and Memorability; Case Study: Singapore Airlines Customer Experience Design; Conclusion; References; Chapter 2 Experience-Centric Approach and Innovation; Introduction; Theory; The Experience-Centric Approach and Concepts; Innovation, Experience-Centric Innovation, and Experience Innovation. Experience-Centric Innovation Vs. Experience InnovationThe Role of Experience Design and Market Intelligence in Experience-Centric Value Creation; The Context: Guided Tours; Tour Experience Design; Methodology; Findings and Discussion; Creating Novel Experiences through Product Innovation; Alternative tours; Free-guided tours; Product innovation in case of other tour types; Does Size Matter?; Imitation as a Threat; The Role of Knowledge Management and Dynamics of Knowledge; Consumer-Driven Innovation; Experience-Centric Innovation for Competitive Advantage?; Conclusion; References. Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and SkillsIntroduction; Human Resources in the Tourism Field: The Importance of HRM Practices; Micro-Case 1: The Ritz-Carlton "Gold Standards"; Strategic Approach to Human Resources Management; Micro-Case 2: Refined Service and Exquisite Hospitality; From Servicescape to Experiencescape and from Emotional to Experiential Intelligence: Skills Set for Providing Tourism Experiences; Emotional Labor and Intelligence; Experience Encounter. Micro-Case 3: Tourism Experience Encounters in a HotelExperiential Intelligence and Skills in the Context of Tourism; HR Strategies for Developing Experiential Skills; Micro-Case 4: Total Quality Management; Conclusion; References; Chapter 4 Tourism Destination: Design of Experiences; Introduction; Literature Review; Approach and Contribution; The Role of Stakeholders in Design of Tourist Experience; Host community; DMOs; Tourism industry; Case Study; Conclusion; References; Chapter 5 Social Media and the Co-Creation of Tourism Experiences; Introduction. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. Includes bibliographical references and index. Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Tourism. http://id.loc.gov/authorities/subjects/sh85136255 Advertising Tourism. http://id.loc.gov/authorities/subjects/sh88000359 Gestion d'entreprise. Tourisme Publicité. Tourism industry. bicssc BUSINESS & ECONOMICS Economics General. bisacsh BUSINESS & ECONOMICS Reference. bisacsh Advertising Tourism fast Industrial management fast Tourism fast Gursoy, Dogan. has work: The Handbook of Managing and Marketing Tourism Experiences (Text) https://id.oclc.org/worldcat/entity/E39PCGCDTFKtcvp7DbJQwBKMmq https://id.oclc.org/worldcat/ontology/hasWork Print version: Sotiriadis, Marios. Handbook of Managing and Marketing Tourism Experiences. Bingley : Emerald Group Publishing Limited, ©2016 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1423644 Volltext |
| spellingShingle | Sotiriadis, Marios The Handbook of Managing and Marketing Tourism Experiences. Front Cover; The Handbook of Managing and Marketing Tourism Experiences; Copyright Page; Contents; List of Contributors; Introduction; Experience Economy: Anatomy of an Experience; Tourism Experiences; Managing and Marketing Tourism Experiences; Experience Economy Framework: Empirical Studies within Tourism Context and Settings; References; Part I: Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts; Chapter 1 Experience-Based Service Design; Introduction; Explore; Exploring the Business' Self-Sufficiency. Understanding the Customers ExpectationsDesign; Experience Value Promise; Creating Actors for Experience Show; Continuous Innovation and Creativity; Experience Theme; Experience Atmosphere; Experience Positioning; Customer Interface; Placing into the Customers Mind and Memorability; Case Study: Singapore Airlines Customer Experience Design; Conclusion; References; Chapter 2 Experience-Centric Approach and Innovation; Introduction; Theory; The Experience-Centric Approach and Concepts; Innovation, Experience-Centric Innovation, and Experience Innovation. Experience-Centric Innovation Vs. Experience InnovationThe Role of Experience Design and Market Intelligence in Experience-Centric Value Creation; The Context: Guided Tours; Tour Experience Design; Methodology; Findings and Discussion; Creating Novel Experiences through Product Innovation; Alternative tours; Free-guided tours; Product innovation in case of other tour types; Does Size Matter?; Imitation as a Threat; The Role of Knowledge Management and Dynamics of Knowledge; Consumer-Driven Innovation; Experience-Centric Innovation for Competitive Advantage?; Conclusion; References. Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and SkillsIntroduction; Human Resources in the Tourism Field: The Importance of HRM Practices; Micro-Case 1: The Ritz-Carlton "Gold Standards"; Strategic Approach to Human Resources Management; Micro-Case 2: Refined Service and Exquisite Hospitality; From Servicescape to Experiencescape and from Emotional to Experiential Intelligence: Skills Set for Providing Tourism Experiences; Emotional Labor and Intelligence; Experience Encounter. Micro-Case 3: Tourism Experience Encounters in a HotelExperiential Intelligence and Skills in the Context of Tourism; HR Strategies for Developing Experiential Skills; Micro-Case 4: Total Quality Management; Conclusion; References; Chapter 4 Tourism Destination: Design of Experiences; Introduction; Literature Review; Approach and Contribution; The Role of Stakeholders in Design of Tourist Experience; Host community; DMOs; Tourism industry; Case Study; Conclusion; References; Chapter 5 Social Media and the Co-Creation of Tourism Experiences; Introduction. Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Tourism. http://id.loc.gov/authorities/subjects/sh85136255 Advertising Tourism. http://id.loc.gov/authorities/subjects/sh88000359 Gestion d'entreprise. Tourisme Publicité. Tourism industry. bicssc BUSINESS & ECONOMICS Economics General. bisacsh BUSINESS & ECONOMICS Reference. bisacsh Advertising Tourism fast Industrial management fast Tourism fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85065889 http://id.loc.gov/authorities/subjects/sh85136255 http://id.loc.gov/authorities/subjects/sh88000359 |
| title | The Handbook of Managing and Marketing Tourism Experiences. |
| title_auth | The Handbook of Managing and Marketing Tourism Experiences. |
| title_exact_search | The Handbook of Managing and Marketing Tourism Experiences. |
| title_full | The Handbook of Managing and Marketing Tourism Experiences. |
| title_fullStr | The Handbook of Managing and Marketing Tourism Experiences. |
| title_full_unstemmed | The Handbook of Managing and Marketing Tourism Experiences. |
| title_short | The Handbook of Managing and Marketing Tourism Experiences. |
| title_sort | handbook of managing and marketing tourism experiences |
| topic | Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Tourism. http://id.loc.gov/authorities/subjects/sh85136255 Advertising Tourism. http://id.loc.gov/authorities/subjects/sh88000359 Gestion d'entreprise. Tourisme Publicité. Tourism industry. bicssc BUSINESS & ECONOMICS Economics General. bisacsh BUSINESS & ECONOMICS Reference. bisacsh Advertising Tourism fast Industrial management fast Tourism fast |
| topic_facet | Industrial management. Tourism. Advertising Tourism. Gestion d'entreprise. Tourisme Publicité. Tourism industry. BUSINESS & ECONOMICS Economics General. BUSINESS & ECONOMICS Reference. Advertising Tourism Industrial management Tourism |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1423644 |
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