The management game of communication /:
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribut...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK :
Emerald Group Publishing Limited,
2016.
|
| Ausgabe: | First edition. |
| Schriftenreihe: | Advances in public relations and communication management ;
v. 1. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication. |
| Beschreibung: | 1 online resource (xviii, 297 pages). |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781786357151 1786357151 |
Internformat
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| 245 | 0 | 4 | |a The management game of communication / |c edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Group Publishing Limited, |c 2016. | |
| 300 | |a 1 online resource (xviii, 297 pages). | ||
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| 490 | 1 | |a Advances in public relations and communication management ; |v volume 1 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed September 22, 2016). | |
| 505 | 0 | |a Business knowledge as limited success factor for communication managers : results of a survey in the German-speaking context / Holger Sievert, Lars Rademacher, Anna Weber -- Public relations : economics vs. communication science -- effects of education on the practice in Austrian non-profit organisations / Astrid Spatzier -- Communication and management : an obvious relationship? the BA curricula in communication management in Flanders / Anne-Marie Cotton, Els van Betsbrugge -- Silo thinking is out, fortress invaded : running a communication program at a business school / Anne Kankaaranta, Leena Louhiala-Salminen -- Communication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe / Ralf Spiller, Stefan Weinacht, Andreas Kohler -- Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / Olaf Hoffjann, Philine Hachmeister -- Communicating the leadership status of organisations : a cross-national study in 10 European countries / Ansgar Zerfass, Markus Wiesenberg -- Communication professionals and organisational decision-making : a Finnish study of practitioner roles / Markus Mykkanen -- Putting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) / Ton Baetens, Jan Maessen -- Creating shared value through communication : a case study analysis of Barilla / Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- Exploring the magic of mentoring : career planning for the public relations profession / Ralph Tench, Lucy Laville, Juliane Kiesenbauer -- Change communication : emerging perspectives for organisations and practitioners / Ivana Crestani -- Dialogue for strategic decision-making processes : an idea model / Elena Gutierrez-Garcia, Monica Recalde -- Corporate communication in SMEs : unveiling an ignored field of practice / Ansgar Zerfass, Luisa Winkler. | |
| 520 | |a We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication. | ||
| 650 | 0 | |a Communication in management. |0 http://id.loc.gov/authorities/subjects/sh85029076 | |
| 650 | 0 | |a Business communication. |0 http://id.loc.gov/authorities/subjects/sh87004551 | |
| 650 | 6 | |a Communication en gestion. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
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| 700 | 1 | |a Romenti, Stefania, |e editor. | |
| 700 | 1 | |a Zerfass, Ansgar, |e editor. | |
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| contents | Business knowledge as limited success factor for communication managers : results of a survey in the German-speaking context / Holger Sievert, Lars Rademacher, Anna Weber -- Public relations : economics vs. communication science -- effects of education on the practice in Austrian non-profit organisations / Astrid Spatzier -- Communication and management : an obvious relationship? the BA curricula in communication management in Flanders / Anne-Marie Cotton, Els van Betsbrugge -- Silo thinking is out, fortress invaded : running a communication program at a business school / Anne Kankaaranta, Leena Louhiala-Salminen -- Communication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe / Ralf Spiller, Stefan Weinacht, Andreas Kohler -- Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / Olaf Hoffjann, Philine Hachmeister -- Communicating the leadership status of organisations : a cross-national study in 10 European countries / Ansgar Zerfass, Markus Wiesenberg -- Communication professionals and organisational decision-making : a Finnish study of practitioner roles / Markus Mykkanen -- Putting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) / Ton Baetens, Jan Maessen -- Creating shared value through communication : a case study analysis of Barilla / Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- Exploring the magic of mentoring : career planning for the public relations profession / Ralph Tench, Lucy Laville, Juliane Kiesenbauer -- Change communication : emerging perspectives for organisations and practitioners / Ivana Crestani -- Dialogue for strategic decision-making processes : an idea model / Elena Gutierrez-Garcia, Monica Recalde -- Corporate communication in SMEs : unveiling an ignored field of practice / Ansgar Zerfass, Luisa Winkler. |
| ctrlnum | (OCoLC)958651132 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn958651132 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:24Z |
| institution | BVB |
| isbn | 9781786357151 1786357151 |
| language | English |
| lccn | 2016440955 |
| oclc_num | 958651132 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xviii, 297 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Emerald Group Publishing Limited, |
| record_format | marc |
| series | Advances in public relations and communication management ; |
| series2 | Advances in public relations and communication management ; |
| spelling | The management game of communication / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. First edition. Bingley, UK : Emerald Group Publishing Limited, 2016. 1 online resource (xviii, 297 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in public relations and communication management ; volume 1 Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed September 22, 2016). Business knowledge as limited success factor for communication managers : results of a survey in the German-speaking context / Holger Sievert, Lars Rademacher, Anna Weber -- Public relations : economics vs. communication science -- effects of education on the practice in Austrian non-profit organisations / Astrid Spatzier -- Communication and management : an obvious relationship? the BA curricula in communication management in Flanders / Anne-Marie Cotton, Els van Betsbrugge -- Silo thinking is out, fortress invaded : running a communication program at a business school / Anne Kankaaranta, Leena Louhiala-Salminen -- Communication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe / Ralf Spiller, Stefan Weinacht, Andreas Kohler -- Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / Olaf Hoffjann, Philine Hachmeister -- Communicating the leadership status of organisations : a cross-national study in 10 European countries / Ansgar Zerfass, Markus Wiesenberg -- Communication professionals and organisational decision-making : a Finnish study of practitioner roles / Markus Mykkanen -- Putting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) / Ton Baetens, Jan Maessen -- Creating shared value through communication : a case study analysis of Barilla / Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- Exploring the magic of mentoring : career planning for the public relations profession / Ralph Tench, Lucy Laville, Juliane Kiesenbauer -- Change communication : emerging perspectives for organisations and practitioners / Ivana Crestani -- Dialogue for strategic decision-making processes : an idea model / Elena Gutierrez-Garcia, Monica Recalde -- Corporate communication in SMEs : unveiling an ignored field of practice / Ansgar Zerfass, Luisa Winkler. We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication. Communication in management. http://id.loc.gov/authorities/subjects/sh85029076 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication en gestion. Communication dans l'entreprise. Public relations. bicssc Communication studies. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Communication in management fast Simcic Brønn, Peggy, editor. https://id.oclc.org/worldcat/entity/E39PCjMqBQ4GT4McY6MDMhCXJP http://id.loc.gov/authorities/names/nr97022347 Romenti, Stefania, editor. Zerfass, Ansgar, editor. has work: The management game of communication (Text) https://id.oclc.org/worldcat/entity/E39PCGPfGDpG63mhVTfqTyHP73 https://id.oclc.org/worldcat/ontology/hasWork Print version: Management game of communication. First edition. Bingley, UK : Emerald Group Publishing Limited, 2016 9781786357168 178635716X Advances in public relations and communication management ; v. 1. http://id.loc.gov/authorities/names/no2019092618 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1353294 Volltext |
| spellingShingle | The management game of communication / Advances in public relations and communication management ; Business knowledge as limited success factor for communication managers : results of a survey in the German-speaking context / Holger Sievert, Lars Rademacher, Anna Weber -- Public relations : economics vs. communication science -- effects of education on the practice in Austrian non-profit organisations / Astrid Spatzier -- Communication and management : an obvious relationship? the BA curricula in communication management in Flanders / Anne-Marie Cotton, Els van Betsbrugge -- Silo thinking is out, fortress invaded : running a communication program at a business school / Anne Kankaaranta, Leena Louhiala-Salminen -- Communication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe / Ralf Spiller, Stefan Weinacht, Andreas Kohler -- Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / Olaf Hoffjann, Philine Hachmeister -- Communicating the leadership status of organisations : a cross-national study in 10 European countries / Ansgar Zerfass, Markus Wiesenberg -- Communication professionals and organisational decision-making : a Finnish study of practitioner roles / Markus Mykkanen -- Putting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) / Ton Baetens, Jan Maessen -- Creating shared value through communication : a case study analysis of Barilla / Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- Exploring the magic of mentoring : career planning for the public relations profession / Ralph Tench, Lucy Laville, Juliane Kiesenbauer -- Change communication : emerging perspectives for organisations and practitioners / Ivana Crestani -- Dialogue for strategic decision-making processes : an idea model / Elena Gutierrez-Garcia, Monica Recalde -- Corporate communication in SMEs : unveiling an ignored field of practice / Ansgar Zerfass, Luisa Winkler. Communication in management. http://id.loc.gov/authorities/subjects/sh85029076 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication en gestion. Communication dans l'entreprise. Public relations. bicssc Communication studies. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Communication in management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85029076 http://id.loc.gov/authorities/subjects/sh87004551 |
| title | The management game of communication / |
| title_auth | The management game of communication / |
| title_exact_search | The management game of communication / |
| title_full | The management game of communication / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. |
| title_fullStr | The management game of communication / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. |
| title_full_unstemmed | The management game of communication / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. |
| title_short | The management game of communication / |
| title_sort | management game of communication |
| topic | Communication in management. http://id.loc.gov/authorities/subjects/sh85029076 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication en gestion. Communication dans l'entreprise. Public relations. bicssc Communication studies. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Communication in management fast |
| topic_facet | Communication in management. Business communication. Communication en gestion. Communication dans l'entreprise. Public relations. Communication studies. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Business communication Communication in management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1353294 |
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