Consumer behavior 2017-2018 /:
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA :
Richard K Miller & Associates,
[2017]
|
| Ausgabe: | 12th edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. |
| Beschreibung: | 1 online resource (558 pages). |
| Bibliographie: | Includes bibliographical references (pages 546-558). |
| ISBN: | 9781577832430 1577832434 |
Internformat
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer behavior 2017-2018 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 12th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K Miller & Associates, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (558 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a RKMA market research handbook series | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed September 27, 2016). | |
| 504 | |a Includes bibliographical references (pages 546-558). | ||
| 505 | 0 | 0 | |g PART I. |t THE AMERICAN CONSUMER -- |g 1. |t Demographic Overview -- |g 2. |t Consumer Income & Wealth -- |g 3. |t Consumer Debt -- |g 4. |t Households & Housing -- |g 5. |t Communities -- |g 6. |t Urban & Rural Populations -- |g 7. |t Where People Want to Live -- |g 8. |t Population Migration -- |g 9. |t Personal Life -- |g 10. |t Personal Well-Being. |
| 505 | 8 | 0 | |g PART II. |t SPENDING -- |g 11. |t Consumer Spending -- |g 12. |t Retail Spending -- |g 13. |t Entertainment & Leisure Spending. |
| 505 | 8 | 0 | |g PART III. |t ACTIVITIES -- |g 14. |t Use of Time -- |g 15. |t Use of Media & the Internet. -- |g 16. |t Cultural Activities -- |g 17. |t Leisure Activities. -- |g 18. |t Sports & Recreation Activities -- |g 19. |t Away from Home -- |g 20. |t Work -- |g 21. |t Use of Technology -- |g 22. |t Use of Transportation. |
| 505 | 8 | 0 | |g PART IV. |t SHOPPING BEHAVIORS -- |g 23. |t In-Store Shopping -- |g 24. |t Online Shopping -- |g 25. |t Mobile Shopping -- |g 26. |t Peer-To-Peer Shopping -- |g 27. |t Omnichannel Shopping. |
| 505 | 8 | 0 | |g PART V. |t BEHAVIORAL ANALYSES -- |g 28. |t Brand Loyalty -- |g 29. |t Buying American-Made -- |g 30. |t Buying Local -- |g 31. |t Consumer Confidence -- |g 32. |t Customer Satisfaction -- |g 33. |t Ethically Conscious Consumerism -- |g 34. |t Gift Giving -- |g 35. |t Loyalty Program Participation -- |g 36. |t Payment Preferences -- |g 37. |t Pricing -- |g 38. |t Privacy Issues -- |g 39. |t Purchase Decision Making -- |g 40. |t Response to Advertising -- |g 41. |t Response to Customer Service -- |g 42. |t Response to Reviews -- |g 43. |t Response to Visuals -- |g 44. |t Shopping Research -- |g 45. |t Spending for Goods vs. Experiences -- |g 46. |t Theme Appeal. |
| 505 | 8 | 0 | |g PART VI. |t AFFLUENT CONSUMERS -- |g 47. |t Affluence Profile -- |g 48. |t Population Centers of U.S. Affluence -- |g 49. |t Affluent E-Commerce -- |g 50. |t Affluence Market Research. |
| 505 | 8 | 0 | |g PART VII. |t MIDDLE-CLASS CONSUMERS -- |g 51. |t Defining the Middle Class -- |g 52. |t Middle Class Falling Behind -- |g 53. |t Income & Wealth Inequality. |
| 505 | 8 | 0 | |g PART VIII. |t BRAND PREFERENCE SURVEYS -- |g 54. |t Brand Equity -- |g 55. |t Brand Index -- |g 56. |t Customer Experience -- |g 57. |t Customer Loyalty Engagement -- |g 58. |t Customer Satisfaction -- |g 59. |t Reputation Ranking. |
| 505 | 8 | 0 | |g PART IX. |t ETHNIC FOCUS -- |g 60. |t African-American Consumers -- |g 61. |t Arab-American Consumers -- |g 62. |t Asian-American Consumers -- |g 63. |t Hispanic- & Latino-American Consumers -- |g 64. |t Jewish-American Consumers -- |g 65. |t Muslim-American Consumers -- |g 66. |t Native-American Consumers. |
| 505 | 8 | 0 | |g PART X. |t GENDER FOCUS -- |g 67. |t Female Consumers -- |g 68. |t Male Consumers. |
| 505 | 8 | 0 | |g PART XI. |t GENERATIONAL FOCUS -- |g 69. |t Generational Comparisons -- |g 70. |t Senior Consumers -- |g 71. |t Baby Boomer Consumers -- |g 72. |t Generation X Consumers -- |g 73. |t Millennial Consumers -- |g 74. |t Generation Z Consumers. |
| 505 | 8 | 0 | |g PART XII. |t SEGMENTATION -- |g 75. |t College Students -- |g 76. |t Consumers with Disabilities -- |g 77. |t Families with Children -- |g 78. |t Family Caregivers -- |g 79. |t Immigrant Consumers -- |g 80. |t LGBT Consumers -- |g 81. |t Married Couples -- |g 82. |t Military Consumers -- |g 83. |t Pet Owners -- |g 84. |t Retirees -- |g 85. |t Single Consumers. |
| 505 | 8 | 0 | |g PART XIII. |t GEODEMOGRAPHICS -- |g 86. |t Megapolitan Regions -- |g 87. |t Metropolitan Statistical Areas -- |g 88. |t Metropolitan Economic Profiles -- |g 89. |t Micropolitan Statistical Areas -- |g 90. |t State Population Profiles -- |g 91. |t State Economic Profiles. |
| 505 | 8 | 0 | |g Appendix A. |t Academic Research Centers -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Blogs -- |g Appendix E. |t Government Agencies -- |g Appendix F. |t Market Research Sources -- |g Appendix G. |t Periodicals -- |g Appendix H. |t Research Studies & Surveys -- |t References. |
| 520 | |a Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. | ||
| 650 | 0 | |a Consumer behavior |z United States |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Statistics. | |
| 650 | 0 | |a Consumers |z United States |v Statistics. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Statistiques. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 700 | 1 | |a Washington, Kelli D., |e author. |4 aut |0 http://id.loc.gov/authorities/names/no2005063670 | |
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_corporate | Richard K. Miller & Associates |
| author_corporate_role | aut |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Richard K. Miller & Associates |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
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| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 M55 2017 |
| callnumber-search | HF5415.33.U6 M55 2017 |
| callnumber-sort | HF 45415.33 U6 M55 42017 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | THE AMERICAN CONSUMER -- Demographic Overview -- Consumer Income & Wealth -- Consumer Debt -- Households & Housing -- Communities -- Urban & Rural Populations -- Where People Want to Live -- Population Migration -- Personal Life -- Personal Well-Being. SPENDING -- Consumer Spending -- Retail Spending -- Entertainment & Leisure Spending. ACTIVITIES -- Use of Time -- Use of Media & the Internet. -- Cultural Activities -- Leisure Activities. -- Sports & Recreation Activities -- Away from Home -- Work -- Use of Technology -- Use of Transportation. SHOPPING BEHAVIORS -- In-Store Shopping -- Online Shopping -- Mobile Shopping -- Peer-To-Peer Shopping -- Omnichannel Shopping. BEHAVIORAL ANALYSES -- Brand Loyalty -- Buying American-Made -- Buying Local -- Consumer Confidence -- Customer Satisfaction -- Ethically Conscious Consumerism -- Gift Giving -- Loyalty Program Participation -- Payment Preferences -- Pricing -- Privacy Issues -- Purchase Decision Making -- Response to Advertising -- Response to Customer Service -- Response to Reviews -- Response to Visuals -- Shopping Research -- Spending for Goods vs. Experiences -- Theme Appeal. AFFLUENT CONSUMERS -- Affluence Profile -- Population Centers of U.S. Affluence -- Affluent E-Commerce -- Affluence Market Research. MIDDLE-CLASS CONSUMERS -- Defining the Middle Class -- Middle Class Falling Behind -- Income & Wealth Inequality. BRAND PREFERENCE SURVEYS -- Brand Equity -- Brand Index -- Customer Experience -- Customer Loyalty Engagement -- Reputation Ranking. ETHNIC FOCUS -- African-American Consumers -- Arab-American Consumers -- Asian-American Consumers -- Hispanic- & Latino-American Consumers -- Jewish-American Consumers -- Muslim-American Consumers -- Native-American Consumers. GENDER FOCUS -- Female Consumers -- Male Consumers. GENERATIONAL FOCUS -- Generational Comparisons -- Senior Consumers -- Baby Boomer Consumers -- Generation X Consumers -- Millennial Consumers -- Generation Z Consumers. SEGMENTATION -- College Students -- Consumers with Disabilities -- Families with Children -- Family Caregivers -- Immigrant Consumers -- LGBT Consumers -- Married Couples -- Military Consumers -- Pet Owners -- Retirees -- Single Consumers. GEODEMOGRAPHICS -- Megapolitan Regions -- Metropolitan Statistical Areas -- Metropolitan Economic Profiles -- Micropolitan Statistical Areas -- State Population Profiles -- State Economic Profiles. Academic Research Centers -- Analysts -- Associations -- Blogs -- Government Agencies -- Market Research Sources -- Periodicals -- Research Studies & Surveys -- References. |
| ctrlnum | (OCoLC)957584172 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 12th edition. |
| format | Electronic eBook |
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code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield><subfield code="2">rda</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">RKMA market research handbook series</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Online resource; title from PDF title page (EBSCO, viewed September 27, 2016).</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 546-558).</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="g">PART I.</subfield><subfield code="t">THE AMERICAN CONSUMER --</subfield><subfield code="g">1.</subfield><subfield code="t">Demographic Overview --</subfield><subfield code="g">2.</subfield><subfield code="t">Consumer Income & Wealth --</subfield><subfield code="g">3.</subfield><subfield code="t">Consumer Debt --</subfield><subfield code="g">4.</subfield><subfield code="t">Households & Housing --</subfield><subfield code="g">5.</subfield><subfield code="t">Communities --</subfield><subfield code="g">6.</subfield><subfield code="t">Urban & Rural Populations --</subfield><subfield code="g">7.</subfield><subfield code="t">Where People Want to Live --</subfield><subfield code="g">8.</subfield><subfield code="t">Population Migration --</subfield><subfield code="g">9.</subfield><subfield code="t">Personal Life --</subfield><subfield code="g">10.</subfield><subfield code="t">Personal Well-Being.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART II.</subfield><subfield code="t">SPENDING --</subfield><subfield code="g">11.</subfield><subfield code="t">Consumer Spending --</subfield><subfield code="g">12.</subfield><subfield code="t">Retail Spending --</subfield><subfield code="g">13.</subfield><subfield code="t">Entertainment & Leisure Spending.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART III.</subfield><subfield code="t">ACTIVITIES --</subfield><subfield code="g">14.</subfield><subfield code="t">Use of Time --</subfield><subfield code="g">15.</subfield><subfield code="t">Use of Media & the Internet. --</subfield><subfield code="g">16.</subfield><subfield code="t">Cultural Activities --</subfield><subfield code="g">17.</subfield><subfield code="t">Leisure Activities. --</subfield><subfield code="g">18.</subfield><subfield code="t">Sports & Recreation Activities --</subfield><subfield code="g">19.</subfield><subfield code="t">Away from Home --</subfield><subfield code="g">20.</subfield><subfield code="t">Work --</subfield><subfield code="g">21.</subfield><subfield code="t">Use of Technology --</subfield><subfield code="g">22.</subfield><subfield code="t">Use of Transportation.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IV.</subfield><subfield code="t">SHOPPING BEHAVIORS --</subfield><subfield code="g">23.</subfield><subfield code="t">In-Store Shopping --</subfield><subfield code="g">24.</subfield><subfield code="t">Online Shopping --</subfield><subfield code="g">25.</subfield><subfield code="t">Mobile Shopping --</subfield><subfield code="g">26.</subfield><subfield code="t">Peer-To-Peer Shopping --</subfield><subfield code="g">27.</subfield><subfield code="t">Omnichannel Shopping.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART V.</subfield><subfield code="t">BEHAVIORAL ANALYSES --</subfield><subfield code="g">28.</subfield><subfield code="t">Brand Loyalty --</subfield><subfield code="g">29.</subfield><subfield code="t">Buying American-Made --</subfield><subfield code="g">30.</subfield><subfield code="t">Buying Local --</subfield><subfield code="g">31.</subfield><subfield code="t">Consumer Confidence --</subfield><subfield code="g">32.</subfield><subfield code="t">Customer Satisfaction --</subfield><subfield code="g">33.</subfield><subfield code="t">Ethically Conscious Consumerism --</subfield><subfield code="g">34.</subfield><subfield code="t">Gift Giving --</subfield><subfield code="g">35.</subfield><subfield code="t">Loyalty Program Participation --</subfield><subfield code="g">36.</subfield><subfield code="t">Payment Preferences --</subfield><subfield code="g">37.</subfield><subfield code="t">Pricing --</subfield><subfield code="g">38.</subfield><subfield code="t">Privacy Issues --</subfield><subfield code="g">39.</subfield><subfield code="t">Purchase Decision Making --</subfield><subfield code="g">40.</subfield><subfield code="t">Response to Advertising --</subfield><subfield code="g">41.</subfield><subfield code="t">Response to Customer Service --</subfield><subfield code="g">42.</subfield><subfield code="t">Response to Reviews --</subfield><subfield code="g">43.</subfield><subfield code="t">Response to Visuals --</subfield><subfield code="g">44.</subfield><subfield code="t">Shopping Research --</subfield><subfield code="g">45.</subfield><subfield code="t">Spending for Goods vs. Experiences --</subfield><subfield code="g">46.</subfield><subfield code="t">Theme Appeal.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VI.</subfield><subfield code="t">AFFLUENT CONSUMERS --</subfield><subfield code="g">47.</subfield><subfield code="t">Affluence Profile --</subfield><subfield code="g">48.</subfield><subfield code="t">Population Centers of U.S. Affluence --</subfield><subfield code="g">49.</subfield><subfield code="t">Affluent E-Commerce --</subfield><subfield code="g">50.</subfield><subfield code="t">Affluence Market Research.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VII.</subfield><subfield code="t">MIDDLE-CLASS CONSUMERS --</subfield><subfield code="g">51.</subfield><subfield code="t">Defining the Middle Class --</subfield><subfield code="g">52.</subfield><subfield code="t">Middle Class Falling Behind --</subfield><subfield code="g">53.</subfield><subfield code="t">Income & Wealth Inequality.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VIII.</subfield><subfield code="t">BRAND PREFERENCE SURVEYS --</subfield><subfield code="g">54.</subfield><subfield code="t">Brand Equity --</subfield><subfield code="g">55.</subfield><subfield code="t">Brand Index --</subfield><subfield code="g">56.</subfield><subfield code="t">Customer Experience --</subfield><subfield code="g">57.</subfield><subfield code="t">Customer Loyalty Engagement --</subfield><subfield code="g">58.</subfield><subfield code="t">Customer Satisfaction --</subfield><subfield code="g">59.</subfield><subfield code="t">Reputation Ranking.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IX.</subfield><subfield code="t">ETHNIC FOCUS --</subfield><subfield code="g">60.</subfield><subfield code="t">African-American Consumers --</subfield><subfield code="g">61.</subfield><subfield code="t">Arab-American Consumers --</subfield><subfield code="g">62.</subfield><subfield code="t">Asian-American Consumers --</subfield><subfield code="g">63.</subfield><subfield code="t">Hispanic- & Latino-American Consumers --</subfield><subfield code="g">64.</subfield><subfield code="t">Jewish-American Consumers --</subfield><subfield code="g">65.</subfield><subfield code="t">Muslim-American Consumers --</subfield><subfield code="g">66.</subfield><subfield code="t">Native-American Consumers.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART X.</subfield><subfield code="t">GENDER FOCUS --</subfield><subfield code="g">67.</subfield><subfield code="t">Female Consumers --</subfield><subfield code="g">68.</subfield><subfield code="t">Male Consumers.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XI.</subfield><subfield code="t">GENERATIONAL FOCUS --</subfield><subfield code="g">69.</subfield><subfield code="t">Generational Comparisons --</subfield><subfield code="g">70.</subfield><subfield code="t">Senior Consumers --</subfield><subfield code="g">71.</subfield><subfield code="t">Baby Boomer Consumers --</subfield><subfield code="g">72.</subfield><subfield code="t">Generation X Consumers --</subfield><subfield code="g">73.</subfield><subfield code="t">Millennial Consumers --</subfield><subfield code="g">74.</subfield><subfield code="t">Generation Z Consumers.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XII.</subfield><subfield code="t">SEGMENTATION --</subfield><subfield code="g">75.</subfield><subfield code="t">College Students --</subfield><subfield code="g">76.</subfield><subfield code="t">Consumers with Disabilities --</subfield><subfield code="g">77.</subfield><subfield code="t">Families with Children --</subfield><subfield code="g">78.</subfield><subfield code="t">Family Caregivers --</subfield><subfield code="g">79.</subfield><subfield code="t">Immigrant Consumers --</subfield><subfield code="g">80.</subfield><subfield code="t">LGBT Consumers --</subfield><subfield code="g">81.</subfield><subfield code="t">Married Couples --</subfield><subfield code="g">82.</subfield><subfield code="t">Military Consumers --</subfield><subfield code="g">83.</subfield><subfield code="t">Pet Owners --</subfield><subfield code="g">84.</subfield><subfield code="t">Retirees --</subfield><subfield code="g">85.</subfield><subfield code="t">Single Consumers.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XIII.</subfield><subfield code="t">GEODEMOGRAPHICS --</subfield><subfield code="g">86.</subfield><subfield code="t">Megapolitan Regions --</subfield><subfield code="g">87.</subfield><subfield code="t">Metropolitan Statistical Areas --</subfield><subfield code="g">88.</subfield><subfield code="t">Metropolitan Economic Profiles --</subfield><subfield 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| genre | Handbooks and manuals fast Statistics fast |
| genre_facet | Handbooks and manuals Statistics |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-ocn957584172 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:24Z |
| institution | BVB |
| isbn | 9781577832430 1577832434 |
| language | English |
| oclc_num | 957584172 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (558 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Richard K Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington. 12th edition. Loganville, GA : Richard K Miller & Associates, [2017] ©2017 1 online resource (558 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda RKMA market research handbook series Online resource; title from PDF title page (EBSCO, viewed September 27, 2016). Includes bibliographical references (pages 546-558). PART I. THE AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Urban & Rural Populations -- 7. Where People Want to Live -- 8. Population Migration -- 9. Personal Life -- 10. Personal Well-Being. PART II. SPENDING -- 11. Consumer Spending -- 12. Retail Spending -- 13. Entertainment & Leisure Spending. PART III. ACTIVITIES -- 14. Use of Time -- 15. Use of Media & the Internet. -- 16. Cultural Activities -- 17. Leisure Activities. -- 18. Sports & Recreation Activities -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation. PART IV. SHOPPING BEHAVIORS -- 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-To-Peer Shopping -- 27. Omnichannel Shopping. PART V. BEHAVIORAL ANALYSES -- 28. Brand Loyalty -- 29. Buying American-Made -- 30. Buying Local -- 31. Consumer Confidence -- 32. Customer Satisfaction -- 33. Ethically Conscious Consumerism -- 34. Gift Giving -- 35. Loyalty Program Participation -- 36. Payment Preferences -- 37. Pricing -- 38. Privacy Issues -- 39. Purchase Decision Making -- 40. Response to Advertising -- 41. Response to Customer Service -- 42. Response to Reviews -- 43. Response to Visuals -- 44. Shopping Research -- 45. Spending for Goods vs. Experiences -- 46. Theme Appeal. PART VI. AFFLUENT CONSUMERS -- 47. Affluence Profile -- 48. Population Centers of U.S. Affluence -- 49. Affluent E-Commerce -- 50. Affluence Market Research. PART VII. MIDDLE-CLASS CONSUMERS -- 51. Defining the Middle Class -- 52. Middle Class Falling Behind -- 53. Income & Wealth Inequality. PART VIII. BRAND PREFERENCE SURVEYS -- 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Reputation Ranking. PART IX. ETHNIC FOCUS -- 60. African-American Consumers -- 61. Arab-American Consumers -- 62. Asian-American Consumers -- 63. Hispanic- & Latino-American Consumers -- 64. Jewish-American Consumers -- 65. Muslim-American Consumers -- 66. Native-American Consumers. PART X. GENDER FOCUS -- 67. Female Consumers -- 68. Male Consumers. PART XI. GENERATIONAL FOCUS -- 69. Generational Comparisons -- 70. Senior Consumers -- 71. Baby Boomer Consumers -- 72. Generation X Consumers -- 73. Millennial Consumers -- 74. Generation Z Consumers. PART XII. SEGMENTATION -- 75. College Students -- 76. Consumers with Disabilities -- 77. Families with Children -- 78. Family Caregivers -- 79. Immigrant Consumers -- 80. LGBT Consumers -- 81. Married Couples -- 82. Military Consumers -- 83. Pet Owners -- 84. Retirees -- 85. Single Consumers. PART XIII. GEODEMOGRAPHICS -- 86. Megapolitan Regions -- 87. Metropolitan Statistical Areas -- 88. Metropolitan Economic Profiles -- 89. Micropolitan Statistical Areas -- 90. State Population Profiles -- 91. State Economic Profiles. Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References. Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbooks and manuals fast Statistics fast Washington, Kelli D., author. aut http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, author, publisher. aut pbl RKMA market research handbook series. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351758 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer behavior 2017-2018 / RKMA market research handbook series. THE AMERICAN CONSUMER -- Demographic Overview -- Consumer Income & Wealth -- Consumer Debt -- Households & Housing -- Communities -- Urban & Rural Populations -- Where People Want to Live -- Population Migration -- Personal Life -- Personal Well-Being. SPENDING -- Consumer Spending -- Retail Spending -- Entertainment & Leisure Spending. ACTIVITIES -- Use of Time -- Use of Media & the Internet. -- Cultural Activities -- Leisure Activities. -- Sports & Recreation Activities -- Away from Home -- Work -- Use of Technology -- Use of Transportation. SHOPPING BEHAVIORS -- In-Store Shopping -- Online Shopping -- Mobile Shopping -- Peer-To-Peer Shopping -- Omnichannel Shopping. BEHAVIORAL ANALYSES -- Brand Loyalty -- Buying American-Made -- Buying Local -- Consumer Confidence -- Customer Satisfaction -- Ethically Conscious Consumerism -- Gift Giving -- Loyalty Program Participation -- Payment Preferences -- Pricing -- Privacy Issues -- Purchase Decision Making -- Response to Advertising -- Response to Customer Service -- Response to Reviews -- Response to Visuals -- Shopping Research -- Spending for Goods vs. Experiences -- Theme Appeal. AFFLUENT CONSUMERS -- Affluence Profile -- Population Centers of U.S. Affluence -- Affluent E-Commerce -- Affluence Market Research. MIDDLE-CLASS CONSUMERS -- Defining the Middle Class -- Middle Class Falling Behind -- Income & Wealth Inequality. BRAND PREFERENCE SURVEYS -- Brand Equity -- Brand Index -- Customer Experience -- Customer Loyalty Engagement -- Reputation Ranking. ETHNIC FOCUS -- African-American Consumers -- Arab-American Consumers -- Asian-American Consumers -- Hispanic- & Latino-American Consumers -- Jewish-American Consumers -- Muslim-American Consumers -- Native-American Consumers. GENDER FOCUS -- Female Consumers -- Male Consumers. GENERATIONAL FOCUS -- Generational Comparisons -- Senior Consumers -- Baby Boomer Consumers -- Generation X Consumers -- Millennial Consumers -- Generation Z Consumers. SEGMENTATION -- College Students -- Consumers with Disabilities -- Families with Children -- Family Caregivers -- Immigrant Consumers -- LGBT Consumers -- Married Couples -- Military Consumers -- Pet Owners -- Retirees -- Single Consumers. GEODEMOGRAPHICS -- Megapolitan Regions -- Metropolitan Statistical Areas -- Metropolitan Economic Profiles -- Micropolitan Statistical Areas -- State Population Profiles -- State Economic Profiles. Academic Research Centers -- Analysts -- Associations -- Blogs -- Government Agencies -- Market Research Sources -- Periodicals -- Research Studies & Surveys -- References. Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast |
| title | Consumer behavior 2017-2018 / |
| title_alt | THE AMERICAN CONSUMER -- Demographic Overview -- Consumer Income & Wealth -- Consumer Debt -- Households & Housing -- Communities -- Urban & Rural Populations -- Where People Want to Live -- Population Migration -- Personal Life -- Personal Well-Being. SPENDING -- Consumer Spending -- Retail Spending -- Entertainment & Leisure Spending. ACTIVITIES -- Use of Time -- Use of Media & the Internet. -- Cultural Activities -- Leisure Activities. -- Sports & Recreation Activities -- Away from Home -- Work -- Use of Technology -- Use of Transportation. SHOPPING BEHAVIORS -- In-Store Shopping -- Online Shopping -- Mobile Shopping -- Peer-To-Peer Shopping -- Omnichannel Shopping. BEHAVIORAL ANALYSES -- Brand Loyalty -- Buying American-Made -- Buying Local -- Consumer Confidence -- Customer Satisfaction -- Ethically Conscious Consumerism -- Gift Giving -- Loyalty Program Participation -- Payment Preferences -- Pricing -- Privacy Issues -- Purchase Decision Making -- Response to Advertising -- Response to Customer Service -- Response to Reviews -- Response to Visuals -- Shopping Research -- Spending for Goods vs. Experiences -- Theme Appeal. AFFLUENT CONSUMERS -- Affluence Profile -- Population Centers of U.S. Affluence -- Affluent E-Commerce -- Affluence Market Research. MIDDLE-CLASS CONSUMERS -- Defining the Middle Class -- Middle Class Falling Behind -- Income & Wealth Inequality. BRAND PREFERENCE SURVEYS -- Brand Equity -- Brand Index -- Customer Experience -- Customer Loyalty Engagement -- Reputation Ranking. ETHNIC FOCUS -- African-American Consumers -- Arab-American Consumers -- Asian-American Consumers -- Hispanic- & Latino-American Consumers -- Jewish-American Consumers -- Muslim-American Consumers -- Native-American Consumers. GENDER FOCUS -- Female Consumers -- Male Consumers. GENERATIONAL FOCUS -- Generational Comparisons -- Senior Consumers -- Baby Boomer Consumers -- Generation X Consumers -- Millennial Consumers -- Generation Z Consumers. SEGMENTATION -- College Students -- Consumers with Disabilities -- Families with Children -- Family Caregivers -- Immigrant Consumers -- LGBT Consumers -- Married Couples -- Military Consumers -- Pet Owners -- Retirees -- Single Consumers. GEODEMOGRAPHICS -- Megapolitan Regions -- Metropolitan Statistical Areas -- Metropolitan Economic Profiles -- Micropolitan Statistical Areas -- State Population Profiles -- State Economic Profiles. Academic Research Centers -- Analysts -- Associations -- Blogs -- Government Agencies -- Market Research Sources -- Periodicals -- Research Studies & Surveys -- References. |
| title_auth | Consumer behavior 2017-2018 / |
| title_exact_search | Consumer behavior 2017-2018 / |
| title_full | Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington. |
| title_short | Consumer behavior 2017-2018 / |
| title_sort | consumer behavior 2017 2018 |
| topic | Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast |
| topic_facet | Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Consumers Consumers' preferences Marketing research United States Handbooks and manuals Statistics |
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| work_keys_str_mv | AT millerrichardk consumerbehavior20172018 AT washingtonkellid consumerbehavior20172018 AT richardkmillerassociates consumerbehavior20172018 |