Strategies in marketing /:
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and str...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ipswich, Massachusetts :
Salem Press, a division of EBSCO Information Science,
[2017]
|
| Ausgabe: | Second edition. |
| Schriftenreihe: | Business reference guide (Salem Press)
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. |
| Beschreibung: | 1 online resource : illustrations (some color). |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781429841283 1429841281 |
Internformat
MARC
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| 520 | |a The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. | ||
| 650 | 0 | |a Marketing |z United States. | |
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| contents | Neuromarketing -- Integrated marketing communications -- Future of integrated marketing communications -- Strategic marketing -- Promotional policies -- Brand management -- Value-based strategies for business marketing -- Internet marketing strategies -- Personal selling & sales management -- Professional selling in business to business marketing -- Trade show participation -- Person marketing : using celebrities to endorse products. |
| ctrlnum | (OCoLC)957464879 |
| dewey-full | 658.8 |
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| dewey-search | 658.8 |
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| discipline | Wirtschaftswissenschaften |
| edition | Second edition. |
| format | Electronic eBook |
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| indexdate | 2024-07-16T15:04:13Z |
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| publishDate | 2017 |
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| spelling | Strategies in marketing / the editors of Salem Press. Second edition. Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Science, [2017] ©2017 1 online resource : illustrations (some color). text txt rdacontent computer c rdamedia online resource cr rdacarrier Business reference guide Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed October 6, 2016). Neuromarketing -- Integrated marketing communications -- Future of integrated marketing communications -- Strategic marketing -- Promotional policies -- Brand management -- Value-based strategies for business marketing -- Internet marketing strategies -- Personal selling & sales management -- Professional selling in business to business marketing -- Trade show participation -- Person marketing : using celebrities to endorse products. The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. Marketing United States. Marketing United States Management. Marketing États-Unis Gestion. Marketing États-Unis. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing Management fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Editors of Salem Press, author. http://id.loc.gov/authorities/names/n00032102 has work: Strategies in Marketing (Text) https://id.oclc.org/worldcat/entity/E39PCXX8TtqptB7JQYpPMYhF4y https://id.oclc.org/worldcat/ontology/hasWork Business reference guide (Salem Press) http://id.loc.gov/authorities/names/no2015055048 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1341218 Volltext |
| spellingShingle | Strategies in marketing / Business reference guide (Salem Press) Neuromarketing -- Integrated marketing communications -- Future of integrated marketing communications -- Strategic marketing -- Promotional policies -- Brand management -- Value-based strategies for business marketing -- Internet marketing strategies -- Personal selling & sales management -- Professional selling in business to business marketing -- Trade show participation -- Person marketing : using celebrities to endorse products. Marketing United States. Marketing United States Management. Marketing États-Unis Gestion. Marketing États-Unis. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing Management fast |
| title | Strategies in marketing / |
| title_auth | Strategies in marketing / |
| title_exact_search | Strategies in marketing / |
| title_full | Strategies in marketing / the editors of Salem Press. |
| title_fullStr | Strategies in marketing / the editors of Salem Press. |
| title_full_unstemmed | Strategies in marketing / the editors of Salem Press. |
| title_short | Strategies in marketing / |
| title_sort | strategies in marketing |
| topic | Marketing United States. Marketing United States Management. Marketing États-Unis Gestion. Marketing États-Unis. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing Management fast |
| topic_facet | Marketing United States. Marketing United States Management. Marketing États-Unis Gestion. Marketing États-Unis. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Marketing Management United States |
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