Marconomics :: defining economics through social science and consumer behavior /
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are proble...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
United Kingdom :
Emerald,
2016.
|
| Ausgabe: | First edition. |
| Schriftenreihe: | Online access with DDA: Askews (Economics)
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781786355652 1786355655 |
Internformat
MARC
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| 100 | 1 | |a Blawatt, Ken R., |e author. | |
| 245 | 1 | 0 | |a Marconomics : |b defining economics through social science and consumer behavior / |c by Ken R. Blawatt. |
| 250 | |a First edition. | ||
| 260 | |a United Kingdom : |b Emerald, |c 2016. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 23, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front Cover; Marconomics: Defining Economics through Social Science and Consumer Behavior; Copyright Page; Contents; Author Biography; Acknowledgments; Preface; Abstract; Section I: The Flagging World of Mainstream Classical Economics; 1 Economics of Power -- Failure of Classical Economics; The Rise of Inequality; About the One Percent; Wherein Lies the Problem?; The Instruments of Power; Classical Economics: The Religion of Power; Levers of Manipulation; 2 Origin of the Economic Belief System; How It Began; Development of the Monetary System; The Creation of Classical Economics. | |
| 505 | 8 | |a Building a Religious Belief System3 The View of Notables: Questioning the Creed; What Is Economics?; Disciples of Change; Issues in the Discipline; The "Science" of Economics; In Conclusion; 4 Works of Dissent; A Critical Anthology; More Criticism; Unrelenting Guardians of the Creed; Education by Rote; Questioning the Basics of Microeconomics; Summary; 5 Discarding the Tenets of Belief; Part One -- The General Case; The Notion of the Free Market; The Notion of Economic Demand; The "Theory" of Equilibrium; Summary; 6 Challenging the Tenets of Faith; Part Two -- In Business. | |
| 505 | 8 | |a Land, Capital, and Labor -- And the EntrepreneurTheory of the Firm; Comparative Advantage; Economies of Scale; A Diseconomy of Scale as the Firm Becomes More Complex; Communication Diseconomies of Scale as the Firm Becomes More Hierarchical; Motivation Diseconomies of Scale; The Need to Revise Instruction in Economics; Section II: The Shift Toward Behavioral Economics; 7 The Emergence of Behavioral Economics; Human Activity in Economics; Behavioral Economics; Prospect Theory; The Breadth of Behavioral Economics; The Psychology of Economic Behavior; Conclusion. | |
| 505 | 8 | |a Appendix: Partial List of Cognitive Biases8 Shifting Toward Economic Reality in the Marketplace; Criticisms of Behavioral Economics; Experimental Testing; Utility and Behavioral Economics; Summary; The Psychology of Decision-Making; 9 The Role of Buyer Behavior and Economics; Behavioral Economics and Decision-Making; Consumer Decision-Making: The Role of Buying Behavior; Behavioral Models; Consumer Economic Behavior; Summary; Section III: Introduction to Marconomics; 10 Major Variables of Economic Performance; Consumer Decision-Making; The Primary Determinants of Buying Behavior. | |
| 505 | 8 | |a The Utility -- Benefit SpectrumThe Cost -- Value Spectrum; The Concept of Demand: A Flawed Foundation; Consumer Decision-Making; Marconomics -- Building the Micro Behavioral Economics Thesis; 11 Scientific Evidence from the Market Place; Terms of Reference; The Hypotheses; Research Method and Comments; Questionnaire Design; Statistical Testing and Reliability; Results and Findings; The First and Second Hypotheses; The Third and Fourth Hypotheses; The Fifth Hypothesis; Factor Analysis; Mythology of Supply and Demand; Limitations and Commentary; Conclusion from the Research. | |
| 520 | |a Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. | ||
| 650 | 0 | |a Economics. |0 http://id.loc.gov/authorities/subjects/sh85040850 | |
| 650 | 2 | |a Economics |0 https://id.nlm.nih.gov/mesh/D004467 | |
| 650 | 6 | |a Économie politique. | |
| 650 | 7 | |a economics. |2 aat | |
| 650 | 7 | |a Entrepreneurship. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x General. |2 bisacsh | |
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| 776 | 0 | 8 | |i Print version: |a Blawatt, Ken. |t Marconomics : Defining Economics through Social Science and Consumer Behavior. |d Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016 |z 9781786355669 |
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Datensatz im Suchindex
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| _version_ | 1816796923576713216 |
| adam_text | |
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| author | Blawatt, Ken R. |
| author_facet | Blawatt, Ken R. |
| author_role | aut |
| author_sort | Blawatt, Ken R. |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HB171 |
| callnumber-raw | HB171 .B53 2016 |
| callnumber-search | HB171 .B53 2016 |
| callnumber-sort | HB 3171 B53 42016 |
| callnumber-subject | HB - Economic Theory and Demography |
| collection | ZDB-4-EBU |
| contents | Front Cover; Marconomics: Defining Economics through Social Science and Consumer Behavior; Copyright Page; Contents; Author Biography; Acknowledgments; Preface; Abstract; Section I: The Flagging World of Mainstream Classical Economics; 1 Economics of Power -- Failure of Classical Economics; The Rise of Inequality; About the One Percent; Wherein Lies the Problem?; The Instruments of Power; Classical Economics: The Religion of Power; Levers of Manipulation; 2 Origin of the Economic Belief System; How It Began; Development of the Monetary System; The Creation of Classical Economics. Building a Religious Belief System3 The View of Notables: Questioning the Creed; What Is Economics?; Disciples of Change; Issues in the Discipline; The "Science" of Economics; In Conclusion; 4 Works of Dissent; A Critical Anthology; More Criticism; Unrelenting Guardians of the Creed; Education by Rote; Questioning the Basics of Microeconomics; Summary; 5 Discarding the Tenets of Belief; Part One -- The General Case; The Notion of the Free Market; The Notion of Economic Demand; The "Theory" of Equilibrium; Summary; 6 Challenging the Tenets of Faith; Part Two -- In Business. Land, Capital, and Labor -- And the EntrepreneurTheory of the Firm; Comparative Advantage; Economies of Scale; A Diseconomy of Scale as the Firm Becomes More Complex; Communication Diseconomies of Scale as the Firm Becomes More Hierarchical; Motivation Diseconomies of Scale; The Need to Revise Instruction in Economics; Section II: The Shift Toward Behavioral Economics; 7 The Emergence of Behavioral Economics; Human Activity in Economics; Behavioral Economics; Prospect Theory; The Breadth of Behavioral Economics; The Psychology of Economic Behavior; Conclusion. Appendix: Partial List of Cognitive Biases8 Shifting Toward Economic Reality in the Marketplace; Criticisms of Behavioral Economics; Experimental Testing; Utility and Behavioral Economics; Summary; The Psychology of Decision-Making; 9 The Role of Buyer Behavior and Economics; Behavioral Economics and Decision-Making; Consumer Decision-Making: The Role of Buying Behavior; Behavioral Models; Consumer Economic Behavior; Summary; Section III: Introduction to Marconomics; 10 Major Variables of Economic Performance; Consumer Decision-Making; The Primary Determinants of Buying Behavior. The Utility -- Benefit SpectrumThe Cost -- Value Spectrum; The Concept of Demand: A Flawed Foundation; Consumer Decision-Making; Marconomics -- Building the Micro Behavioral Economics Thesis; 11 Scientific Evidence from the Market Place; Terms of Reference; The Hypotheses; Research Method and Comments; Questionnaire Design; Statistical Testing and Reliability; Results and Findings; The First and Second Hypotheses; The Third and Fourth Hypotheses; The Fifth Hypothesis; Factor Analysis; Mythology of Supply and Demand; Limitations and Commentary; Conclusion from the Research. |
| ctrlnum | (OCoLC)956520329 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
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| genre_facet | dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| id | ZDB-4-EBU-ocn956520329 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:24Z |
| institution | BVB |
| isbn | 9781786355652 1786355655 |
| language | English |
| oclc_num | 956520329 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
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| psigel | ZDB-4-EBU |
| publishDate | 2016 |
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| publishDateSort | 2016 |
| publisher | Emerald, |
| record_format | marc |
| series | Online access with DDA: Askews (Economics) |
| spelling | Blawatt, Ken R., author. Marconomics : defining economics through social science and consumer behavior / by Ken R. Blawatt. First edition. United Kingdom : Emerald, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed August 23, 2016). Includes bibliographical references and index. Front Cover; Marconomics: Defining Economics through Social Science and Consumer Behavior; Copyright Page; Contents; Author Biography; Acknowledgments; Preface; Abstract; Section I: The Flagging World of Mainstream Classical Economics; 1 Economics of Power -- Failure of Classical Economics; The Rise of Inequality; About the One Percent; Wherein Lies the Problem?; The Instruments of Power; Classical Economics: The Religion of Power; Levers of Manipulation; 2 Origin of the Economic Belief System; How It Began; Development of the Monetary System; The Creation of Classical Economics. Building a Religious Belief System3 The View of Notables: Questioning the Creed; What Is Economics?; Disciples of Change; Issues in the Discipline; The "Science" of Economics; In Conclusion; 4 Works of Dissent; A Critical Anthology; More Criticism; Unrelenting Guardians of the Creed; Education by Rote; Questioning the Basics of Microeconomics; Summary; 5 Discarding the Tenets of Belief; Part One -- The General Case; The Notion of the Free Market; The Notion of Economic Demand; The "Theory" of Equilibrium; Summary; 6 Challenging the Tenets of Faith; Part Two -- In Business. Land, Capital, and Labor -- And the EntrepreneurTheory of the Firm; Comparative Advantage; Economies of Scale; A Diseconomy of Scale as the Firm Becomes More Complex; Communication Diseconomies of Scale as the Firm Becomes More Hierarchical; Motivation Diseconomies of Scale; The Need to Revise Instruction in Economics; Section II: The Shift Toward Behavioral Economics; 7 The Emergence of Behavioral Economics; Human Activity in Economics; Behavioral Economics; Prospect Theory; The Breadth of Behavioral Economics; The Psychology of Economic Behavior; Conclusion. Appendix: Partial List of Cognitive Biases8 Shifting Toward Economic Reality in the Marketplace; Criticisms of Behavioral Economics; Experimental Testing; Utility and Behavioral Economics; Summary; The Psychology of Decision-Making; 9 The Role of Buyer Behavior and Economics; Behavioral Economics and Decision-Making; Consumer Decision-Making: The Role of Buying Behavior; Behavioral Models; Consumer Economic Behavior; Summary; Section III: Introduction to Marconomics; 10 Major Variables of Economic Performance; Consumer Decision-Making; The Primary Determinants of Buying Behavior. The Utility -- Benefit SpectrumThe Cost -- Value Spectrum; The Concept of Demand: A Flawed Foundation; Consumer Decision-Making; Marconomics -- Building the Micro Behavioral Economics Thesis; 11 Scientific Evidence from the Market Place; Terms of Reference; The Hypotheses; Research Method and Comments; Questionnaire Design; Statistical Testing and Reliability; Results and Findings; The First and Second Hypotheses; The Third and Fourth Hypotheses; The Fifth Hypothesis; Factor Analysis; Mythology of Supply and Demand; Limitations and Commentary; Conclusion from the Research. Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. Economics. http://id.loc.gov/authorities/subjects/sh85040850 Economics https://id.nlm.nih.gov/mesh/D004467 Économie politique. economics. aat Entrepreneurship. bicssc BUSINESS & ECONOMICS Economics General. bisacsh BUSINESS & ECONOMICS Reference. bisacsh Economics fast dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf has work: Marconomics (Text) https://id.oclc.org/worldcat/entity/E39PCH9966vdGBbMkcDCj78Mrm https://id.oclc.org/worldcat/ontology/hasWork Print version: Blawatt, Ken. Marconomics : Defining Economics through Social Science and Consumer Behavior. Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016 9781786355669 Online access with DDA: Askews (Economics) FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1335850 Volltext |
| spellingShingle | Blawatt, Ken R. Marconomics : defining economics through social science and consumer behavior / Online access with DDA: Askews (Economics) Front Cover; Marconomics: Defining Economics through Social Science and Consumer Behavior; Copyright Page; Contents; Author Biography; Acknowledgments; Preface; Abstract; Section I: The Flagging World of Mainstream Classical Economics; 1 Economics of Power -- Failure of Classical Economics; The Rise of Inequality; About the One Percent; Wherein Lies the Problem?; The Instruments of Power; Classical Economics: The Religion of Power; Levers of Manipulation; 2 Origin of the Economic Belief System; How It Began; Development of the Monetary System; The Creation of Classical Economics. Building a Religious Belief System3 The View of Notables: Questioning the Creed; What Is Economics?; Disciples of Change; Issues in the Discipline; The "Science" of Economics; In Conclusion; 4 Works of Dissent; A Critical Anthology; More Criticism; Unrelenting Guardians of the Creed; Education by Rote; Questioning the Basics of Microeconomics; Summary; 5 Discarding the Tenets of Belief; Part One -- The General Case; The Notion of the Free Market; The Notion of Economic Demand; The "Theory" of Equilibrium; Summary; 6 Challenging the Tenets of Faith; Part Two -- In Business. Land, Capital, and Labor -- And the EntrepreneurTheory of the Firm; Comparative Advantage; Economies of Scale; A Diseconomy of Scale as the Firm Becomes More Complex; Communication Diseconomies of Scale as the Firm Becomes More Hierarchical; Motivation Diseconomies of Scale; The Need to Revise Instruction in Economics; Section II: The Shift Toward Behavioral Economics; 7 The Emergence of Behavioral Economics; Human Activity in Economics; Behavioral Economics; Prospect Theory; The Breadth of Behavioral Economics; The Psychology of Economic Behavior; Conclusion. Appendix: Partial List of Cognitive Biases8 Shifting Toward Economic Reality in the Marketplace; Criticisms of Behavioral Economics; Experimental Testing; Utility and Behavioral Economics; Summary; The Psychology of Decision-Making; 9 The Role of Buyer Behavior and Economics; Behavioral Economics and Decision-Making; Consumer Decision-Making: The Role of Buying Behavior; Behavioral Models; Consumer Economic Behavior; Summary; Section III: Introduction to Marconomics; 10 Major Variables of Economic Performance; Consumer Decision-Making; The Primary Determinants of Buying Behavior. The Utility -- Benefit SpectrumThe Cost -- Value Spectrum; The Concept of Demand: A Flawed Foundation; Consumer Decision-Making; Marconomics -- Building the Micro Behavioral Economics Thesis; 11 Scientific Evidence from the Market Place; Terms of Reference; The Hypotheses; Research Method and Comments; Questionnaire Design; Statistical Testing and Reliability; Results and Findings; The First and Second Hypotheses; The Third and Fourth Hypotheses; The Fifth Hypothesis; Factor Analysis; Mythology of Supply and Demand; Limitations and Commentary; Conclusion from the Research. Economics. http://id.loc.gov/authorities/subjects/sh85040850 Economics https://id.nlm.nih.gov/mesh/D004467 Économie politique. economics. aat Entrepreneurship. bicssc BUSINESS & ECONOMICS Economics General. bisacsh BUSINESS & ECONOMICS Reference. bisacsh Economics fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85040850 https://id.nlm.nih.gov/mesh/D004467 http://id.loc.gov/authorities/genreForms/gf2014026039 |
| title | Marconomics : defining economics through social science and consumer behavior / |
| title_auth | Marconomics : defining economics through social science and consumer behavior / |
| title_exact_search | Marconomics : defining economics through social science and consumer behavior / |
| title_full | Marconomics : defining economics through social science and consumer behavior / by Ken R. Blawatt. |
| title_fullStr | Marconomics : defining economics through social science and consumer behavior / by Ken R. Blawatt. |
| title_full_unstemmed | Marconomics : defining economics through social science and consumer behavior / by Ken R. Blawatt. |
| title_short | Marconomics : |
| title_sort | marconomics defining economics through social science and consumer behavior |
| title_sub | defining economics through social science and consumer behavior / |
| topic | Economics. http://id.loc.gov/authorities/subjects/sh85040850 Economics https://id.nlm.nih.gov/mesh/D004467 Économie politique. economics. aat Entrepreneurship. bicssc BUSINESS & ECONOMICS Economics General. bisacsh BUSINESS & ECONOMICS Reference. bisacsh Economics fast |
| topic_facet | Economics. Economics Économie politique. economics. Entrepreneurship. BUSINESS & ECONOMICS Economics General. BUSINESS & ECONOMICS Reference. dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1335850 |
| work_keys_str_mv | AT blawattkenr marconomicsdefiningeconomicsthroughsocialscienceandconsumerbehavior |