Branding in a Competitive Marketplace.:
Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing bran...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi :
SAGE Publications,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment. |
| Beschreibung: | 1 online resource (263 pages) |
| ISBN: | 9788132117506 8132117506 |
Internformat
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| 505 | 0 | |a Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation. | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85016403 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
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Datensatz im Suchindex
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| _version_ | 1816796923110096896 |
| adam_text | |
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| author | Baisya, Rajat K. |
| author_facet | Baisya, Rajat K. |
| author_role | |
| author_sort | Baisya, Rajat K. |
| author_variant | r k b rk rkb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1255 .B35 2013 |
| callnumber-sort | HF 45415.1255 B35 42013 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation. |
| ctrlnum | (OCoLC)952248680 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn952248680 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:23Z |
| institution | BVB |
| isbn | 9788132117506 8132117506 |
| language | English |
| oclc_num | 952248680 |
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| physical | 1 online resource (263 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2013 |
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| publisher | SAGE Publications, |
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| spelling | Baisya, Rajat K. Branding in a Competitive Marketplace. New Delhi : SAGE Publications, 2013. 1 online resource (263 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment. Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Stratégie de marque. Produits de marque. Planification stratégique. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Branding (Marketing) fast Strategic planning fast has work: Branding in a Competitive Marketplace (Text) https://id.oclc.org/worldcat/entity/E39PD3vkTpKJYmmMF9kJ3qvjyb https://id.oclc.org/worldcat/ontology/hasWork Print version: Baisya, Rajat K. Branding in a Competitive Marketplace. New Delhi : SAGE Publications, 2013 9788132116318 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1194629 Volltext |
| spellingShingle | Baisya, Rajat K. Branding in a Competitive Marketplace. Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Stratégie de marque. Produits de marque. Planification stratégique. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Branding (Marketing) fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85016403 http://id.loc.gov/authorities/subjects/sh85128511 |
| title | Branding in a Competitive Marketplace. |
| title_auth | Branding in a Competitive Marketplace. |
| title_exact_search | Branding in a Competitive Marketplace. |
| title_full | Branding in a Competitive Marketplace. |
| title_fullStr | Branding in a Competitive Marketplace. |
| title_full_unstemmed | Branding in a Competitive Marketplace. |
| title_short | Branding in a Competitive Marketplace. |
| title_sort | branding in a competitive marketplace |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Stratégie de marque. Produits de marque. Planification stratégique. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Branding (Marketing) fast Strategic planning fast |
| topic_facet | Branding (Marketing) Brand name products. Strategic planning. Stratégie de marque. Produits de marque. Planification stratégique. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Brand name products Strategic planning |
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| work_keys_str_mv | AT baisyarajatk brandinginacompetitivemarketplace |