The Little Book of Big Customer Satisfaction Measurement.:
This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi :
SAGE Publications,
2013.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization. |
| Physical Description: | 1 online resource (185 pages) |
| ISBN: | 9788132111450 8132111451 |
Staff View
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| contents | Cover ; Contents; List of Illustrations ; Preface ; Acknowledgments ; 1 -- Introduction ; 2 -- The Basic Truths of Customer Satisfaction ; 3 -- The Measurement Tools ; 4 -- Converging Brand and the Customer ; 5 -- The Loyalty Convergence ; 6 -- NPS: Is It the Ultimate Question? ; 7 -- Benchmarking and Normative Databases ; 8 -- Implementing the Survey Findings ; Appendices ; Bibliography ; About the Authors. |
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| indexdate | 2025-03-18T14:27:56Z |
| institution | BVB |
| isbn | 9788132111450 8132111451 |
| language | English |
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| spelling | Rao, Ajit. The Little Book of Big Customer Satisfaction Measurement. New Delhi : SAGE Publications, 2013. 1 online resource (185 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover ; Contents; List of Illustrations ; Preface ; Acknowledgments ; 1 -- Introduction ; 2 -- The Basic Truths of Customer Satisfaction ; 3 -- The Measurement Tools ; 4 -- Converging Brand and the Customer ; 5 -- The Loyalty Convergence ; 6 -- NPS: Is It the Ultimate Question? ; 7 -- Benchmarking and Normative Databases ; 8 -- Implementing the Survey Findings ; Appendices ; Bibliography ; About the Authors. This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization. English. Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Consommateurs Satisfaction. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Chandra, Subhash. has work: The little book of big customer satisfaction measurement (Text) https://id.oclc.org/worldcat/entity/E39PCGYfWpWdcmhCKY3dbkWDD3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Rao, Ajit. Little Book of Big Customer Satisfaction Measurement. New Delhi : SAGE Publications, ©2013 9788132109785 |
| spellingShingle | Rao, Ajit The Little Book of Big Customer Satisfaction Measurement. Cover ; Contents; List of Illustrations ; Preface ; Acknowledgments ; 1 -- Introduction ; 2 -- The Basic Truths of Customer Satisfaction ; 3 -- The Measurement Tools ; 4 -- Converging Brand and the Customer ; 5 -- The Loyalty Convergence ; 6 -- NPS: Is It the Ultimate Question? ; 7 -- Benchmarking and Normative Databases ; 8 -- Implementing the Survey Findings ; Appendices ; Bibliography ; About the Authors. Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Consommateurs Satisfaction. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85031490 https://id.nlm.nih.gov/mesh/D003258 |
| title | The Little Book of Big Customer Satisfaction Measurement. |
| title_auth | The Little Book of Big Customer Satisfaction Measurement. |
| title_exact_search | The Little Book of Big Customer Satisfaction Measurement. |
| title_full | The Little Book of Big Customer Satisfaction Measurement. |
| title_fullStr | The Little Book of Big Customer Satisfaction Measurement. |
| title_full_unstemmed | The Little Book of Big Customer Satisfaction Measurement. |
| title_short | The Little Book of Big Customer Satisfaction Measurement. |
| title_sort | little book of big customer satisfaction measurement |
| topic | Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Consommateurs Satisfaction. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast |
| topic_facet | Consumer satisfaction. Consumer Behavior Consommateurs Satisfaction. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer satisfaction |
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