The new advertising :: branding, content, and consumer relationships in the data-driven social media era /
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Barbara, California :
Praeger,
[2016]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781440833434 1440833435 |
Staff View
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| author2 | Brown, Ruth E. (Professor of advertising) Jones, Valerie K. Wang, Ming (Ming (Bryan)) |
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| indexdate | 2025-03-18T14:27:56Z |
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| spelling | The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. Santa Barbara, California : Praeger, [2016] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record and CIP data provided by publisher; resource not viewed. Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social Media https://id.nlm.nih.gov/mesh/D061108 Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Advertising fast Internet advertising fast Internet marketing fast Social media fast dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Brown, Ruth E. (Professor of advertising), editor. http://id.loc.gov/authorities/names/n2016032969 Jones, Valerie K., editor. http://id.loc.gov/authorities/names/no2016152947 Wang, Ming (Ming (Bryan)), editor. http://id.loc.gov/authorities/names/no2016152914 has work: The new advertising Traditional advertising transformed Volume 1 (Text) https://id.oclc.org/worldcat/entity/E39PCFKbvdgJhwbK8CHTTPfJcP https://id.oclc.org/worldcat/ontology/hasWork Print version: New advertising. Santa Barbara, California : Praeger, [2016] 9781440833427 (DLC) 2016017533 |
| spellingShingle | The new advertising : branding, content, and consumer relationships in the data-driven social media era / Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social Media https://id.nlm.nih.gov/mesh/D061108 Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Advertising fast Internet advertising fast Internet marketing fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh94006992 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh2006007023 http://id.loc.gov/authorities/subjects/sh2007006470 https://id.nlm.nih.gov/mesh/D061108 http://id.loc.gov/authorities/genreForms/gf2014026039 |
| title | The new advertising : branding, content, and consumer relationships in the data-driven social media era / |
| title_auth | The new advertising : branding, content, and consumer relationships in the data-driven social media era / |
| title_exact_search | The new advertising : branding, content, and consumer relationships in the data-driven social media era / |
| title_full | The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |
| title_fullStr | The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |
| title_full_unstemmed | The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |
| title_short | The new advertising : |
| title_sort | new advertising branding content and consumer relationships in the data driven social media era |
| title_sub | branding, content, and consumer relationships in the data-driven social media era / |
| topic | Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social Media https://id.nlm.nih.gov/mesh/D061108 Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Advertising fast Internet advertising fast Internet marketing fast Social media fast |
| topic_facet | Advertising. Internet advertising. Internet marketing. Social media. Branding (Marketing) Social Media Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. branding. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Internet advertising Internet marketing Social media dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
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