Verfügbarkeit: The new advertising :

The new advertising :: branding, content, and consumer relationships in the data-driven social media era /

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Brown, Ruth E. (Professor of advertising) (HerausgeberIn), Jones, Valerie K. (HerausgeberIn), Wang, Ming (Ming (Bryan)) (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Santa Barbara, California : Praeger, [2016]
Schlagworte:	Advertising. Internet advertising. Internet marketing. Social media. Branding (Marketing) Social Media Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. branding. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Internet advertising Internet marketing Social media dissertations. Academic theses Academic theses. Thèses et écrits académiques.
Online-Zugang:	Volltext
Beschreibung:	1 online resource
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781440833434 1440833435

Internformat

MARC


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650		6	\|a Marketing sur Internet.
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650		6	\|a Stratégie de marque.
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Datensatz im Suchindex

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spelling	The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. Santa Barbara, California : Praeger, [2016] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record and CIP data provided by publisher; resource not viewed. Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social Media https://id.nlm.nih.gov/mesh/D061108 Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Advertising fast Internet advertising fast Internet marketing fast Social media fast dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Brown, Ruth E. (Professor of advertising), editor. http://id.loc.gov/authorities/names/n2016032969 Jones, Valerie K., editor. http://id.loc.gov/authorities/names/no2016152947 Wang, Ming (Ming (Bryan)), editor. http://id.loc.gov/authorities/names/no2016152914 has work: The new advertising Traditional advertising transformed Volume 1 (Text) https://id.oclc.org/worldcat/entity/E39PCFKbvdgJhwbK8CHTTPfJcP https://id.oclc.org/worldcat/ontology/hasWork Print version: New advertising. Santa Barbara, California : Praeger, [2016] 9781440833427 (DLC) 2016017533 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1355823 Volltext
spellingShingle	The new advertising : branding, content, and consumer relationships in the data-driven social media era / Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social Media https://id.nlm.nih.gov/mesh/D061108 Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Advertising fast Internet advertising fast Internet marketing fast Social media fast
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title	The new advertising : branding, content, and consumer relationships in the data-driven social media era /
title_auth	The new advertising : branding, content, and consumer relationships in the data-driven social media era /
title_exact_search	The new advertising : branding, content, and consumer relationships in the data-driven social media era /
title_full	The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
title_fullStr	The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
title_full_unstemmed	The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
title_short	The new advertising :
title_sort	new advertising branding content and consumer relationships in the data driven social media era
title_sub	branding, content, and consumer relationships in the data-driven social media era /
topic	Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social Media https://id.nlm.nih.gov/mesh/D061108 Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Advertising fast Internet advertising fast Internet marketing fast Social media fast
topic_facet	Advertising. Internet advertising. Internet marketing. Social media. Branding (Marketing) Social Media Publicité sur Internet. Marketing sur Internet. Médias sociaux. Stratégie de marque. social media. branding. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Internet advertising Internet marketing Social media dissertations. Academic theses Academic theses. Thèses et écrits académiques.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1355823
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