Consumers and markets :: analyzing behavioral shifts and emerging challenges /
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hauppauge, New York :
Nova Science Publishers Inc.,
[2016]
|
| Schriftenreihe: | Marketing and operations management research
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781634851367 1634851366 |
Internformat
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| 245 | 0 | 0 | |a Consumers and markets : |b analyzing behavioral shifts and emerging challenges / |c editors, Rajagopal, Raquel Castaño and David Flores. |
| 264 | 1 | |a Hauppauge, New York : |b Nova Science Publishers Inc., |c [2016] | |
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| 490 | 0 | |a Marketing and operations management research | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
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| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 0 | |a Rajagopal, |d 1957- |e editor. |0 http://id.loc.gov/authorities/names/n88147322 | |
| 700 | 1 | |a Castano, Raquel, |d 1962- |e editor. |0 http://id.loc.gov/authorities/names/n2014073121 | |
| 700 | 1 | |a Flores Villalba, David R., |e editor. | |
| 758 | |i has work: |a Consumers and markets (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFMtQQgx83dGFchQJ6kggC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author2 | Rajagopal, 1957- Castano, Raquel, 1962- Flores Villalba, David R. |
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| author_facet | Rajagopal, 1957- Castano, Raquel, 1962- Flores Villalba, David R. |
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| collection | ZDB-4-EBU |
| contents | Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers. |
| ctrlnum | (OCoLC)948878935 |
| dewey-full | 339.4/7 |
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| dewey-ones | 339 - Macroeconomics and related topics |
| dewey-raw | 339.4/7 |
| dewey-search | 339.4/7 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn948878935 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:23Z |
| institution | BVB |
| isbn | 9781634851367 1634851366 |
| language | English |
| lccn | 2016021393 |
| oclc_num | 948878935 |
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| physical | 1 online resource |
| psigel | ZDB-4-EBU |
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| publisher | Nova Science Publishers Inc., |
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| spelling | Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Castaño and David Flores. Hauppauge, New York : Nova Science Publishers Inc., [2016] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Marketing and operations management research Includes index. Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers. Print version record and CIP data provided by publisher. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Recherche. Consommateurs Comportement. Marketing. marketing. aat BUSINESS & ECONOMICS Economics Macroeconomics. bisacsh POLITICAL SCIENCE Economic Conditions. bisacsh Consumer behavior fast Marketing fast Marketing research fast Rajagopal, 1957- editor. http://id.loc.gov/authorities/names/n88147322 Castano, Raquel, 1962- editor. http://id.loc.gov/authorities/names/n2014073121 Flores Villalba, David R., editor. has work: Consumers and markets (Text) https://id.oclc.org/worldcat/entity/E39PCFMtQQgx83dGFchQJ6kggC https://id.oclc.org/worldcat/ontology/hasWork Print version: Consumers and markets. Hauppauge, New York : Nova Science Publishers Inc., [2016] 9781634851220 (DLC) 2016013625 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1345675 Volltext |
| spellingShingle | Consumers and markets : analyzing behavioral shifts and emerging challenges / Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Recherche. Consommateurs Comportement. Marketing. marketing. aat BUSINESS & ECONOMICS Economics Macroeconomics. bisacsh POLITICAL SCIENCE Economic Conditions. bisacsh Consumer behavior fast Marketing fast Marketing research fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Consumers and markets : analyzing behavioral shifts and emerging challenges / |
| title_auth | Consumers and markets : analyzing behavioral shifts and emerging challenges / |
| title_exact_search | Consumers and markets : analyzing behavioral shifts and emerging challenges / |
| title_full | Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Castaño and David Flores. |
| title_fullStr | Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Castaño and David Flores. |
| title_full_unstemmed | Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Castaño and David Flores. |
| title_short | Consumers and markets : |
| title_sort | consumers and markets analyzing behavioral shifts and emerging challenges |
| title_sub | analyzing behavioral shifts and emerging challenges / |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Recherche. Consommateurs Comportement. Marketing. marketing. aat BUSINESS & ECONOMICS Economics Macroeconomics. bisacsh POLITICAL SCIENCE Economic Conditions. bisacsh Consumer behavior fast Marketing fast Marketing research fast |
| topic_facet | Marketing research. Consumer behavior. Marketing. Marketing Marketing Recherche. Consommateurs Comportement. marketing. BUSINESS & ECONOMICS Economics Macroeconomics. POLITICAL SCIENCE Economic Conditions. Consumer behavior Marketing research |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1345675 |
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