Online marketing for busy authors :: a step-by-step guide /
There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should th...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, CA :
Berrett-Koehler Publishers,
[2016]
|
| Ausgabe: | First edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (1 volume) |
| ISBN: | 9781626567870 1626567875 9781626567863 1626567867 |
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| 520 | |a There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time. | ||
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| contents | Personal branding 101 -- You gotta dream big -- Know thy reader -- Get real with your goals -- Best advice in the business -- Your priority list -- Your online marketing plan -- Building your website -- Mailing list of fans -- To blog or not to blog -- Social media and social networking -- DIY online book publicity -- Promote without being promotional -- Monitor and adjust. |
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| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.5/2 |
| dewey-search | 070.5/2 |
| dewey-sort | 270.5 12 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| edition | First edition. |
| format | Electronic eBook |
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| spelling | Burke, Fauzia, author. http://id.loc.gov/authorities/names/n2016005923 Online marketing for busy authors : a step-by-step guide / Fauzia Burke. First edition. Oakland, CA : Berrett-Koehler Publishers, [2016] ©2016 1 online resource (1 volume) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Online resource; title from title page (viewed March 24, 2016). Personal branding 101 -- You gotta dream big -- Know thy reader -- Get real with your goals -- Best advice in the business -- Your priority list -- Your online marketing plan -- Building your website -- Mailing list of fans -- To blog or not to blog -- Social media and social networking -- DIY online book publicity -- Promote without being promotional -- Monitor and adjust. There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time. Books Internet marketing. Authorship Internet marketing. http://id.loc.gov/authorities/subjects/sh2016000278 LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh Authorship Internet marketing fast has work: Online marketing for busy authors (Text) https://id.oclc.org/worldcat/entity/E39PCFH8xphhCwTMD3VpmvfwYd https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781626567856 1626567859 (DLC) 2015049358 (OCoLC)922913075 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1158914 Volltext |
| spellingShingle | Burke, Fauzia Online marketing for busy authors : a step-by-step guide / Personal branding 101 -- You gotta dream big -- Know thy reader -- Get real with your goals -- Best advice in the business -- Your priority list -- Your online marketing plan -- Building your website -- Mailing list of fans -- To blog or not to blog -- Social media and social networking -- DIY online book publicity -- Promote without being promotional -- Monitor and adjust. Books Internet marketing. Authorship Internet marketing. http://id.loc.gov/authorities/subjects/sh2016000278 LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh Authorship Internet marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2016000278 |
| title | Online marketing for busy authors : a step-by-step guide / |
| title_auth | Online marketing for busy authors : a step-by-step guide / |
| title_exact_search | Online marketing for busy authors : a step-by-step guide / |
| title_full | Online marketing for busy authors : a step-by-step guide / Fauzia Burke. |
| title_fullStr | Online marketing for busy authors : a step-by-step guide / Fauzia Burke. |
| title_full_unstemmed | Online marketing for busy authors : a step-by-step guide / Fauzia Burke. |
| title_short | Online marketing for busy authors : |
| title_sort | online marketing for busy authors a step by step guide |
| title_sub | a step-by-step guide / |
| topic | Books Internet marketing. Authorship Internet marketing. http://id.loc.gov/authorities/subjects/sh2016000278 LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh Authorship Internet marketing fast |
| topic_facet | Books Internet marketing. Authorship Internet marketing. LANGUAGE ARTS & DISCIPLINES Journalism. Authorship Internet marketing |
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