So, what's the bottom line? :: 76 proven marketing tips & techniques for building your business and personal brand.
Most people fail to see the correlation between "business" and "brains." For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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[Place of publication not identified] :
Morgan James Publishing
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| Online-Zugang: | Volltext |
| Zusammenfassung: | Most people fail to see the correlation between "business" and "brains." For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What's the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients' priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious. Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas's acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line |
| Beschreibung: | 1 online resource |
| ISBN: | 1630475262 9781630475260 |
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| 520 | |a Most people fail to see the correlation between "business" and "brains." For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What's the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients' priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious. Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas's acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line | ||
| 505 | 0 | |a Intro; Title; Copyright; Contents; SECTION I: BUSINESS STRATEGIES FOR SUCCESS; Thou Shalt be Prepared; Greatly Appreciated; The Times Demand Urgency; Geared Up & Ready to Go; Marketing Aside ... Some Gratitude; "QPR"; Listen & Learn; Can We Really Do 17 Things at Once?; Educating Your Donor Base; Wonders & Miracles; Building Worlds with Words; SECTION II: EFFECTIVE COMMUNICATION; Secrets of Great Leaders; Mission Impossible; To Tell the Truth; Curing Toyota's Woes with Tylenol?; The 11 "Power Words" of Marketing; Push the Envelope; 3 Cardinal Rules for Direct Mail Marketing | |
| 505 | 8 | |a Effective Teasers, Headlines, and Book TitlesFour Golden Rules for Powerful Headlines!; SECTION III: OUT OF THE BOX MARKETING; Be Different!; Smelling the Money!; A "Miner" Lesson in Marketing; Of Manuscripts & Marketing; Thinking out of the Bin; The Name of the Game; Breathing Life into Ideas; Great Slogans and Taglines; Naming Your Company; SECTION IV: EXECUTION; Do Marketers Live in the Zoo?; Marketing Taken to the Cleaners, Part I; Marketing Taken to the Cleaners, Part II; Color War for Businesses; Multi Channel Marketing; How Much Should You Budget for Marketing?; Stamp an Impression | |
| 505 | 8 | |a Rufus the Dog ... SECTION V: MARKETING BASICS; The Right Place & The Right Time; The Marketing Recipe; Some Blue Label Please!; Watch Your Position ... ; Revisiting the Classic Avis Campaign; Drink ... & Drive Your Business; Positioning & Packaging H2O; Getting the Message Out -- Anatomy of a Campaign; Let's Talk About Word of Mouth Advertising!; The Elevator Pitch; 6 Tips for Creating Effective Websites; Long Live the King ... Paper!; Sticking with the Program; SECTION VI: MARKETING INITIATIVES; Molten Lava Marketing; Proceed with Speed; 57? 250? What's Your "Magic" Number?; Picture Perfect!; Kodak Moments | |
| 505 | 8 | |a A Behind the Scenes Look at Political Marketing3 Tricks in Getting Free Publicity; Fundraising by the Book; A Lesson in Marketing from the Feds; SECTION VII: SUSTAINING YOUR BUSINESS (CUSTOMER RETENTION); Understanding Customer Retention; "Customer Retention" Tips & Techniques; "Customer Retention" Case Studies; "Customer Retention" Loyalty Programs; "Customer Retention" Oh My ... What Not to Do; Customer Retention: The Power of Customer Surveys; Mine Your Own Business; Cutting the Mustard; SECTION VIII: STRATEGIC PLANNING; Imagine This..; Is the Glass Half Full or Half Empty? | |
| 505 | 8 | |a Learning from NASA7 Proven Ways to Beat a Recession; Failure is Not an Option!; Turning Over a New Leaf; Lessons From a Renovated Bathroom; Brochures Help You Close the Deal (Make Sure You Have Them in Time); Focus Day: Here to Stay | |
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| contents | Intro; Title; Copyright; Contents; SECTION I: BUSINESS STRATEGIES FOR SUCCESS; Thou Shalt be Prepared; Greatly Appreciated; The Times Demand Urgency; Geared Up & Ready to Go; Marketing Aside ... Some Gratitude; "QPR"; Listen & Learn; Can We Really Do 17 Things at Once?; Educating Your Donor Base; Wonders & Miracles; Building Worlds with Words; SECTION II: EFFECTIVE COMMUNICATION; Secrets of Great Leaders; Mission Impossible; To Tell the Truth; Curing Toyota's Woes with Tylenol?; The 11 "Power Words" of Marketing; Push the Envelope; 3 Cardinal Rules for Direct Mail Marketing Effective Teasers, Headlines, and Book TitlesFour Golden Rules for Powerful Headlines!; SECTION III: OUT OF THE BOX MARKETING; Be Different!; Smelling the Money!; A "Miner" Lesson in Marketing; Of Manuscripts & Marketing; Thinking out of the Bin; The Name of the Game; Breathing Life into Ideas; Great Slogans and Taglines; Naming Your Company; SECTION IV: EXECUTION; Do Marketers Live in the Zoo?; Marketing Taken to the Cleaners, Part I; Marketing Taken to the Cleaners, Part II; Color War for Businesses; Multi Channel Marketing; How Much Should You Budget for Marketing?; Stamp an Impression Rufus the Dog ... SECTION V: MARKETING BASICS; The Right Place & The Right Time; The Marketing Recipe; Some Blue Label Please!; Watch Your Position ... ; Revisiting the Classic Avis Campaign; Drink ... & Drive Your Business; Positioning & Packaging H2O; Getting the Message Out -- Anatomy of a Campaign; Let's Talk About Word of Mouth Advertising!; The Elevator Pitch; 6 Tips for Creating Effective Websites; Long Live the King ... Paper!; Sticking with the Program; SECTION VI: MARKETING INITIATIVES; Molten Lava Marketing; Proceed with Speed; 57? 250? What's Your "Magic" Number?; Picture Perfect!; Kodak Moments A Behind the Scenes Look at Political Marketing3 Tricks in Getting Free Publicity; Fundraising by the Book; A Lesson in Marketing from the Feds; SECTION VII: SUSTAINING YOUR BUSINESS (CUSTOMER RETENTION); Understanding Customer Retention; "Customer Retention" Tips & Techniques; "Customer Retention" Case Studies; "Customer Retention" Loyalty Programs; "Customer Retention" Oh My ... What Not to Do; Customer Retention: The Power of Customer Surveys; Mine Your Own Business; Cutting the Mustard; SECTION VIII: STRATEGIC PLANNING; Imagine This..; Is the Glass Half Full or Half Empty? Learning from NASA7 Proven Ways to Beat a Recession; Failure is Not an Option!; Turning Over a New Leaf; Lessons From a Renovated Bathroom; Brochures Help You Close the Deal (Make Sure You Have Them in Time); Focus Day: Here to Stay |
| ctrlnum | (OCoLC)939427468 |
| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:22Z |
| institution | BVB |
| isbn | 1630475262 9781630475260 |
| language | English |
| oclc_num | 939427468 |
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| spelling | Saftlas, Yitzchok. So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. [Place of publication not identified] : Morgan James Publishing 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Most people fail to see the correlation between "business" and "brains." For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What's the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients' priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious. Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas's acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line Intro; Title; Copyright; Contents; SECTION I: BUSINESS STRATEGIES FOR SUCCESS; Thou Shalt be Prepared; Greatly Appreciated; The Times Demand Urgency; Geared Up & Ready to Go; Marketing Aside ... Some Gratitude; "QPR"; Listen & Learn; Can We Really Do 17 Things at Once?; Educating Your Donor Base; Wonders & Miracles; Building Worlds with Words; SECTION II: EFFECTIVE COMMUNICATION; Secrets of Great Leaders; Mission Impossible; To Tell the Truth; Curing Toyota's Woes with Tylenol?; The 11 "Power Words" of Marketing; Push the Envelope; 3 Cardinal Rules for Direct Mail Marketing Effective Teasers, Headlines, and Book TitlesFour Golden Rules for Powerful Headlines!; SECTION III: OUT OF THE BOX MARKETING; Be Different!; Smelling the Money!; A "Miner" Lesson in Marketing; Of Manuscripts & Marketing; Thinking out of the Bin; The Name of the Game; Breathing Life into Ideas; Great Slogans and Taglines; Naming Your Company; SECTION IV: EXECUTION; Do Marketers Live in the Zoo?; Marketing Taken to the Cleaners, Part I; Marketing Taken to the Cleaners, Part II; Color War for Businesses; Multi Channel Marketing; How Much Should You Budget for Marketing?; Stamp an Impression Rufus the Dog ... SECTION V: MARKETING BASICS; The Right Place & The Right Time; The Marketing Recipe; Some Blue Label Please!; Watch Your Position ... ; Revisiting the Classic Avis Campaign; Drink ... & Drive Your Business; Positioning & Packaging H2O; Getting the Message Out -- Anatomy of a Campaign; Let's Talk About Word of Mouth Advertising!; The Elevator Pitch; 6 Tips for Creating Effective Websites; Long Live the King ... Paper!; Sticking with the Program; SECTION VI: MARKETING INITIATIVES; Molten Lava Marketing; Proceed with Speed; 57? 250? What's Your "Magic" Number?; Picture Perfect!; Kodak Moments A Behind the Scenes Look at Political Marketing3 Tricks in Getting Free Publicity; Fundraising by the Book; A Lesson in Marketing from the Feds; SECTION VII: SUSTAINING YOUR BUSINESS (CUSTOMER RETENTION); Understanding Customer Retention; "Customer Retention" Tips & Techniques; "Customer Retention" Case Studies; "Customer Retention" Loyalty Programs; "Customer Retention" Oh My ... What Not to Do; Customer Retention: The Power of Customer Surveys; Mine Your Own Business; Cutting the Mustard; SECTION VIII: STRATEGIC PLANNING; Imagine This..; Is the Glass Half Full or Half Empty? Learning from NASA7 Proven Ways to Beat a Recession; Failure is Not an Option!; Turning Over a New Leaf; Lessons From a Renovated Bathroom; Brochures Help You Close the Deal (Make Sure You Have Them in Time); Focus Day: Here to Stay Marketing. http://id.loc.gov/authorities/subjects/sh85081333 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Nouvelles entreprises. Stratégie de marque. Produits de marque. marketing. aat branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Branding (Marketing) fast Marketing fast New business enterprises fast has work: So, what's the bottom line? (Text) https://id.oclc.org/worldcat/entity/E39PD3x7WWfgqTKCgXcpjGXHkC https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1168061 Volltext |
| spellingShingle | Saftlas, Yitzchok So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. Intro; Title; Copyright; Contents; SECTION I: BUSINESS STRATEGIES FOR SUCCESS; Thou Shalt be Prepared; Greatly Appreciated; The Times Demand Urgency; Geared Up & Ready to Go; Marketing Aside ... Some Gratitude; "QPR"; Listen & Learn; Can We Really Do 17 Things at Once?; Educating Your Donor Base; Wonders & Miracles; Building Worlds with Words; SECTION II: EFFECTIVE COMMUNICATION; Secrets of Great Leaders; Mission Impossible; To Tell the Truth; Curing Toyota's Woes with Tylenol?; The 11 "Power Words" of Marketing; Push the Envelope; 3 Cardinal Rules for Direct Mail Marketing Effective Teasers, Headlines, and Book TitlesFour Golden Rules for Powerful Headlines!; SECTION III: OUT OF THE BOX MARKETING; Be Different!; Smelling the Money!; A "Miner" Lesson in Marketing; Of Manuscripts & Marketing; Thinking out of the Bin; The Name of the Game; Breathing Life into Ideas; Great Slogans and Taglines; Naming Your Company; SECTION IV: EXECUTION; Do Marketers Live in the Zoo?; Marketing Taken to the Cleaners, Part I; Marketing Taken to the Cleaners, Part II; Color War for Businesses; Multi Channel Marketing; How Much Should You Budget for Marketing?; Stamp an Impression Rufus the Dog ... SECTION V: MARKETING BASICS; The Right Place & The Right Time; The Marketing Recipe; Some Blue Label Please!; Watch Your Position ... ; Revisiting the Classic Avis Campaign; Drink ... & Drive Your Business; Positioning & Packaging H2O; Getting the Message Out -- Anatomy of a Campaign; Let's Talk About Word of Mouth Advertising!; The Elevator Pitch; 6 Tips for Creating Effective Websites; Long Live the King ... Paper!; Sticking with the Program; SECTION VI: MARKETING INITIATIVES; Molten Lava Marketing; Proceed with Speed; 57? 250? What's Your "Magic" Number?; Picture Perfect!; Kodak Moments A Behind the Scenes Look at Political Marketing3 Tricks in Getting Free Publicity; Fundraising by the Book; A Lesson in Marketing from the Feds; SECTION VII: SUSTAINING YOUR BUSINESS (CUSTOMER RETENTION); Understanding Customer Retention; "Customer Retention" Tips & Techniques; "Customer Retention" Case Studies; "Customer Retention" Loyalty Programs; "Customer Retention" Oh My ... What Not to Do; Customer Retention: The Power of Customer Surveys; Mine Your Own Business; Cutting the Mustard; SECTION VIII: STRATEGIC PLANNING; Imagine This..; Is the Glass Half Full or Half Empty? Learning from NASA7 Proven Ways to Beat a Recession; Failure is Not an Option!; Turning Over a New Leaf; Lessons From a Renovated Bathroom; Brochures Help You Close the Deal (Make Sure You Have Them in Time); Focus Day: Here to Stay Marketing. http://id.loc.gov/authorities/subjects/sh85081333 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Nouvelles entreprises. Stratégie de marque. Produits de marque. marketing. aat branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Branding (Marketing) fast Marketing fast New business enterprises fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85091252 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85016403 https://id.nlm.nih.gov/mesh/D040541 |
| title | So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. |
| title_auth | So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. |
| title_exact_search | So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. |
| title_full | So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. |
| title_fullStr | So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. |
| title_full_unstemmed | So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand. |
| title_short | So, what's the bottom line? : |
| title_sort | so what s the bottom line 76 proven marketing tips techniques for building your business and personal brand |
| title_sub | 76 proven marketing tips & techniques for building your business and personal brand. |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Nouvelles entreprises. Stratégie de marque. Produits de marque. marketing. aat branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Branding (Marketing) fast Marketing fast New business enterprises fast |
| topic_facet | Marketing. New business enterprises. Branding (Marketing) Brand name products. Marketing Nouvelles entreprises. Stratégie de marque. Produits de marque. marketing. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Brand name products New business enterprises |
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| work_keys_str_mv | AT saftlasyitzchok sowhatsthebottomline76provenmarketingtipstechniquesforbuildingyourbusinessandpersonalbrand |