Storytelling-case archetype decoding and assignment manual (SCADAM) /:
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK :
Emerald Group Publishing Limited,
2016.
|
| Ausgabe: | First edition. |
| Schriftenreihe: | Advances in culture, tourism and hospitality research ;
Volume 11. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. |
| Beschreibung: | 1 online resource (xi, 376 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 361-376). |
| ISBN: | 9781785602160 1785602160 |
Internformat
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| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Group Publishing Limited, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xi, 376 pages) : |b illustrations | ||
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| 505 | 0 | |a Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. | ||
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| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
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| adam_text | |
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| author | Woodside, Arch G. Sood, Suresh C. |
| author_GND | http://id.loc.gov/authorities/names/n50013173 |
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| contents | Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. |
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| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
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| indexdate | 2024-07-16T15:04:10Z |
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| isbn | 9781785602160 1785602160 |
| language | English |
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| series | Advances in culture, tourism and hospitality research ; |
| series2 | Advances in culture, tourism and hospitality research ; |
| spelling | Woodside, Arch G., author. http://id.loc.gov/authorities/names/n50013173 Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. First edition. Bingley, UK : Emerald Group Publishing Limited, 2016. ©2016 1 online resource (xi, 376 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in culture, tourism and hospitality research ; Volume 11 Includes bibliographical references (pages 361-376). Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. Print version record. Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. Jung, C. G. (Carl Gustav), 1875-1961. http://id.loc.gov/authorities/names/n79003358 Jung, C. G. (Carl Gustav), 1875-1961 fast https://id.oclc.org/worldcat/entity/E39PBJvxqkbqJQt3mHBVG648YP Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing Psychological aspects. Consumers Attitudes. http://id.loc.gov/authorities/subjects/sh85031492 Archetype (Psychology) http://id.loc.gov/authorities/subjects/sh85006538 Consommateurs Comportement. Marketing Aspect psychologique. Consommateurs Attitudes. Archétype (Psychologie) Tourism industry. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Archetype (Psychology) fast Consumer behavior fast Consumers Attitudes fast Marketing Psychological aspects fast Sood, Suresh C., author. has work: Storytelling-case archetype decoding and assignment manual (SCADAM) (Text) https://id.oclc.org/worldcat/entity/E39PCGXqgty6Hb63GD9v8xQcyd https://id.oclc.org/worldcat/ontology/hasWork Print version: Woodside, Arch G. Storytelling-case archetype decoding and assignment manual (SCADAM). First edition. Bingley, UK : Emerald Group Publishing, 2016 1785602179 (OCoLC)908628809 Advances in culture, tourism and hospitality research ; Volume 11. http://id.loc.gov/authorities/names/no2010023314 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1157195 Volltext |
| spellingShingle | Woodside, Arch G. Sood, Suresh C. Storytelling-case archetype decoding and assignment manual (SCADAM) / Advances in culture, tourism and hospitality research ; Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. Jung, C. G. (Carl Gustav), 1875-1961. http://id.loc.gov/authorities/names/n79003358 Jung, C. G. (Carl Gustav), 1875-1961 fast https://id.oclc.org/worldcat/entity/E39PBJvxqkbqJQt3mHBVG648YP Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing Psychological aspects. Consumers Attitudes. http://id.loc.gov/authorities/subjects/sh85031492 Archetype (Psychology) http://id.loc.gov/authorities/subjects/sh85006538 Consommateurs Comportement. Marketing Aspect psychologique. Consommateurs Attitudes. Archétype (Psychologie) Tourism industry. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Archetype (Psychology) fast Consumer behavior fast Consumers Attitudes fast Marketing Psychological aspects fast |
| subject_GND | http://id.loc.gov/authorities/names/n79003358 http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh85031492 http://id.loc.gov/authorities/subjects/sh85006538 |
| title | Storytelling-case archetype decoding and assignment manual (SCADAM) / |
| title_auth | Storytelling-case archetype decoding and assignment manual (SCADAM) / |
| title_exact_search | Storytelling-case archetype decoding and assignment manual (SCADAM) / |
| title_full | Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. |
| title_fullStr | Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. |
| title_full_unstemmed | Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. |
| title_short | Storytelling-case archetype decoding and assignment manual (SCADAM) / |
| title_sort | storytelling case archetype decoding and assignment manual scadam |
| topic | Jung, C. G. (Carl Gustav), 1875-1961. http://id.loc.gov/authorities/names/n79003358 Jung, C. G. (Carl Gustav), 1875-1961 fast https://id.oclc.org/worldcat/entity/E39PBJvxqkbqJQt3mHBVG648YP Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing Psychological aspects. Consumers Attitudes. http://id.loc.gov/authorities/subjects/sh85031492 Archetype (Psychology) http://id.loc.gov/authorities/subjects/sh85006538 Consommateurs Comportement. Marketing Aspect psychologique. Consommateurs Attitudes. Archétype (Psychologie) Tourism industry. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Archetype (Psychology) fast Consumer behavior fast Consumers Attitudes fast Marketing Psychological aspects fast |
| topic_facet | Jung, C. G. (Carl Gustav), 1875-1961. Jung, C. G. (Carl Gustav), 1875-1961 Consumer behavior. Marketing Psychological aspects. Consumers Attitudes. Archetype (Psychology) Consommateurs Comportement. Marketing Aspect psychologique. Consommateurs Attitudes. Archétype (Psychologie) Tourism industry. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Consumers Attitudes Marketing Psychological aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1157195 |
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