The 30 day MBA in marketing :: your fast track guide to business success /
"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia :
Kogan Page,
2016.
|
| Ausgabe: | Second edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- |
| Beschreibung: | 1 online resource (x, 270 pages) |
| ISBN: | 9780749474997 0749474998 |
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| 250 | |a Second edition. | ||
| 264 | 1 | |a London ; |a Philadelphia : |b Kogan Page, |c 2016. | |
| 264 | 4 | |c ©2016 | |
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| 520 | |a "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- |c Provided by publisher | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a List of Figures; List of Tables; Introduction; 1 Introduction to marketing; Understanding markets; Marketing in the internet era; Online video courses and lectures; Online video case studies ; 2 Buyer behaviour; Understanding customers; Features, benefits and proofs; Market research; Market segmentation; What market segmentation can help a business achieve; Online video courses and lectures; Online video case studies; 3 Marketing strategy; Devising marketing strategy -- the overview; Getting the measure of markets; Brands; Marketing mix; Online video courses and lectures | |
| 505 | 8 | |a Online video case studies4 Products and services; Generic product categories; Product/service life cycle; Quality; Online video courses and lectures; Online video case studies; 5 Advertising and promotion; The rules of advertising; Websites and effective internet presence; Tracking website traffic; Selling; Online video courses and lectures; Online video case studies; 6 Place and distribution; Channel structures; Channels of distribution; Logistics; Outsourcing; Online video courses and lectures; Online case studies; 7 Pricing; Economic theory and pricing strategy | |
| 505 | 8 | |a Pricing decisions and their relationship with costs, volume and ultimately profitsPricing strategies -- the marketing options; Review your products and services; Online video courses and lectures; Online video case studies; 8 People: managing the marketing organization; Marketing strategy vs structure, people and systems; Structures -- the options; People; Systems; Online video courses and lectures; Online video case studies; 9 Maths for marketing; Quantitative research and analysis; Forecasting; Surveys and sample size; Marketing operations; Marketing investment decisions | |
| 505 | 8 | |a Online video courses and lecturesOnline case studies; 10 Marketing and the law; Trading regulations; Employment legislation; Intellectual property; Ethics in marketing; Online video courses and lectures; Online video case studies; 11 Marketing plans and budgets; Shaping marketing plans -- tools and techniques; Marketing and business plans; Budgets and variances; Online video courses and lectures; Online video case studies; 12 Additional core general MBA subjects; Accounting and finance; Organizational behaviour; Strategy; Online video courses and lectures; Online video case studies; Index | |
| 546 | |a English. | ||
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| 650 | 6 | |a Maîtrise en administration. | |
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| author | Barrow, Colin |
| author_GND | http://id.loc.gov/authorities/names/n85059174 |
| author_facet | Barrow, Colin |
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| contents | List of Figures; List of Tables; Introduction; 1 Introduction to marketing; Understanding markets; Marketing in the internet era; Online video courses and lectures; Online video case studies ; 2 Buyer behaviour; Understanding customers; Features, benefits and proofs; Market research; Market segmentation; What market segmentation can help a business achieve; Online video courses and lectures; Online video case studies; 3 Marketing strategy; Devising marketing strategy -- the overview; Getting the measure of markets; Brands; Marketing mix; Online video courses and lectures Online video case studies4 Products and services; Generic product categories; Product/service life cycle; Quality; Online video courses and lectures; Online video case studies; 5 Advertising and promotion; The rules of advertising; Websites and effective internet presence; Tracking website traffic; Selling; Online video courses and lectures; Online video case studies; 6 Place and distribution; Channel structures; Channels of distribution; Logistics; Outsourcing; Online video courses and lectures; Online case studies; 7 Pricing; Economic theory and pricing strategy Pricing decisions and their relationship with costs, volume and ultimately profitsPricing strategies -- the marketing options; Review your products and services; Online video courses and lectures; Online video case studies; 8 People: managing the marketing organization; Marketing strategy vs structure, people and systems; Structures -- the options; People; Systems; Online video courses and lectures; Online video case studies; 9 Maths for marketing; Quantitative research and analysis; Forecasting; Surveys and sample size; Marketing operations; Marketing investment decisions Online video courses and lecturesOnline case studies; 10 Marketing and the law; Trading regulations; Employment legislation; Intellectual property; Ethics in marketing; Online video courses and lectures; Online video case studies; 11 Marketing plans and budgets; Shaping marketing plans -- tools and techniques; Marketing and business plans; Budgets and variances; Online video courses and lectures; Online video case studies; 12 Additional core general MBA subjects; Accounting and finance; Organizational behaviour; Strategy; Online video courses and lectures; Online video case studies; Index |
| ctrlnum | (OCoLC)933740977 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn933740977 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:10Z |
| institution | BVB |
| isbn | 9780749474997 0749474998 |
| language | English |
| oclc_num | 933740977 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 270 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page, |
| record_format | marc |
| spelling | Barrow, Colin, author. http://id.loc.gov/authorities/names/n85059174 The 30 day MBA in marketing : your fast track guide to business success / Colin Barrow. Thirty-day MBA in marketing Second edition. London ; Philadelphia : Kogan Page, 2016. ©2016 1 online resource (x, 270 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- Provided by publisher "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- Provided by publisher Print version record. List of Figures; List of Tables; Introduction; 1 Introduction to marketing; Understanding markets; Marketing in the internet era; Online video courses and lectures; Online video case studies ; 2 Buyer behaviour; Understanding customers; Features, benefits and proofs; Market research; Market segmentation; What market segmentation can help a business achieve; Online video courses and lectures; Online video case studies; 3 Marketing strategy; Devising marketing strategy -- the overview; Getting the measure of markets; Brands; Marketing mix; Online video courses and lectures Online video case studies4 Products and services; Generic product categories; Product/service life cycle; Quality; Online video courses and lectures; Online video case studies; 5 Advertising and promotion; The rules of advertising; Websites and effective internet presence; Tracking website traffic; Selling; Online video courses and lectures; Online video case studies; 6 Place and distribution; Channel structures; Channels of distribution; Logistics; Outsourcing; Online video courses and lectures; Online case studies; 7 Pricing; Economic theory and pricing strategy Pricing decisions and their relationship with costs, volume and ultimately profitsPricing strategies -- the marketing options; Review your products and services; Online video courses and lectures; Online video case studies; 8 People: managing the marketing organization; Marketing strategy vs structure, people and systems; Structures -- the options; People; Systems; Online video courses and lectures; Online video case studies; 9 Maths for marketing; Quantitative research and analysis; Forecasting; Surveys and sample size; Marketing operations; Marketing investment decisions Online video courses and lecturesOnline case studies; 10 Marketing and the law; Trading regulations; Employment legislation; Intellectual property; Ethics in marketing; Online video courses and lectures; Online video case studies; 11 Marketing plans and budgets; Shaping marketing plans -- tools and techniques; Marketing and business plans; Budgets and variances; Online video courses and lectures; Online video case studies; 12 Additional core general MBA subjects; Accounting and finance; Organizational behaviour; Strategy; Online video courses and lectures; Online video case studies; Index English. Marketing Study and teaching. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Master of business administration degree. http://id.loc.gov/authorities/subjects/sh85081991 Marketing Étude et enseignement. Marketing Gestion. Maîtrise en administration. Sales & Marketing. bicssc Higher & Further Education, Tertiary Education. bicssc BUSINESS & ECONOMICS Skills. bisacsh BUSINESS & ECONOMICS Careers General. bisacsh STUDY AIDS Professional. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh STUDY AIDS Graduate School Guides. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Marketing Study and teaching fast Master of business administration degree fast Business strategy. thema Higher education, tertiary education. thema Sales and marketing. thema has work: The 30 day MBA in marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFGVwDfcDBDHXYykMx3GH3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Barrow, Colin. 30 day MBA in marketing. Second edition 9780749474980 (DLC) 2015034004 (OCoLC)921141403 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135107 Volltext |
| spellingShingle | Barrow, Colin The 30 day MBA in marketing : your fast track guide to business success / List of Figures; List of Tables; Introduction; 1 Introduction to marketing; Understanding markets; Marketing in the internet era; Online video courses and lectures; Online video case studies ; 2 Buyer behaviour; Understanding customers; Features, benefits and proofs; Market research; Market segmentation; What market segmentation can help a business achieve; Online video courses and lectures; Online video case studies; 3 Marketing strategy; Devising marketing strategy -- the overview; Getting the measure of markets; Brands; Marketing mix; Online video courses and lectures Online video case studies4 Products and services; Generic product categories; Product/service life cycle; Quality; Online video courses and lectures; Online video case studies; 5 Advertising and promotion; The rules of advertising; Websites and effective internet presence; Tracking website traffic; Selling; Online video courses and lectures; Online video case studies; 6 Place and distribution; Channel structures; Channels of distribution; Logistics; Outsourcing; Online video courses and lectures; Online case studies; 7 Pricing; Economic theory and pricing strategy Pricing decisions and their relationship with costs, volume and ultimately profitsPricing strategies -- the marketing options; Review your products and services; Online video courses and lectures; Online video case studies; 8 People: managing the marketing organization; Marketing strategy vs structure, people and systems; Structures -- the options; People; Systems; Online video courses and lectures; Online video case studies; 9 Maths for marketing; Quantitative research and analysis; Forecasting; Surveys and sample size; Marketing operations; Marketing investment decisions Online video courses and lecturesOnline case studies; 10 Marketing and the law; Trading regulations; Employment legislation; Intellectual property; Ethics in marketing; Online video courses and lectures; Online video case studies; 11 Marketing plans and budgets; Shaping marketing plans -- tools and techniques; Marketing and business plans; Budgets and variances; Online video courses and lectures; Online video case studies; 12 Additional core general MBA subjects; Accounting and finance; Organizational behaviour; Strategy; Online video courses and lectures; Online video case studies; Index Marketing Study and teaching. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Master of business administration degree. http://id.loc.gov/authorities/subjects/sh85081991 Marketing Étude et enseignement. Marketing Gestion. Maîtrise en administration. Sales & Marketing. bicssc Higher & Further Education, Tertiary Education. bicssc BUSINESS & ECONOMICS Skills. bisacsh BUSINESS & ECONOMICS Careers General. bisacsh STUDY AIDS Professional. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh STUDY AIDS Graduate School Guides. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Marketing Study and teaching fast Master of business administration degree fast Business strategy. thema Higher education, tertiary education. thema Sales and marketing. thema |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85081991 |
| title | The 30 day MBA in marketing : your fast track guide to business success / |
| title_alt | Thirty-day MBA in marketing |
| title_auth | The 30 day MBA in marketing : your fast track guide to business success / |
| title_exact_search | The 30 day MBA in marketing : your fast track guide to business success / |
| title_full | The 30 day MBA in marketing : your fast track guide to business success / Colin Barrow. |
| title_fullStr | The 30 day MBA in marketing : your fast track guide to business success / Colin Barrow. |
| title_full_unstemmed | The 30 day MBA in marketing : your fast track guide to business success / Colin Barrow. |
| title_short | The 30 day MBA in marketing : |
| title_sort | 30 day mba in marketing your fast track guide to business success |
| title_sub | your fast track guide to business success / |
| topic | Marketing Study and teaching. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Master of business administration degree. http://id.loc.gov/authorities/subjects/sh85081991 Marketing Étude et enseignement. Marketing Gestion. Maîtrise en administration. Sales & Marketing. bicssc Higher & Further Education, Tertiary Education. bicssc BUSINESS & ECONOMICS Skills. bisacsh BUSINESS & ECONOMICS Careers General. bisacsh STUDY AIDS Professional. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh STUDY AIDS Graduate School Guides. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Marketing Study and teaching fast Master of business administration degree fast Business strategy. thema Higher education, tertiary education. thema Sales and marketing. thema |
| topic_facet | Marketing Study and teaching. Marketing Management. Master of business administration degree. Marketing Étude et enseignement. Marketing Gestion. Maîtrise en administration. Sales & Marketing. Higher & Further Education, Tertiary Education. BUSINESS & ECONOMICS Skills. BUSINESS & ECONOMICS Careers General. STUDY AIDS Professional. BUSINESS & ECONOMICS Marketing General. STUDY AIDS Graduate School Guides. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Management Marketing Study and teaching Master of business administration degree Business strategy. Higher education, tertiary education. Sales and marketing. |
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