Marketing on a shoestring budget :: a guide for small museums and historic sites /
Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then e...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham, MD :
Rowman & Littlefield,
[2015]
|
| Schriftenreihe: | American Association for State and Local History book series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes s. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781442263529 1442263520 |
Internformat
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| 505 | 0 | |a Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes s. | ||
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| 650 | 7 | |a Museums |x Public relations |2 fast | |
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| 655 | 4 | |a Electronic book. | |
| 776 | 0 | 8 | |i Print version: |a Pitel, Deborah. |t Marketing on a shoestring budget. |d Lanham, MD : Rowman & Littlefield, [2015] |z 9781442263505 |w (DLC) 2015046316 |
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Datensatz im Suchindex
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| contents | Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. |
| ctrlnum | (OCoLC)932302935 |
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| dewey-ones | 069 - Museology (Museum science) |
| dewey-raw | 069/.0688 |
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| discipline | Allgemeines |
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| id | ZDB-4-EBU-ocn932302935 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:21Z |
| institution | BVB |
| isbn | 9781442263529 1442263520 |
| language | English |
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| publishDateSearch | 2016 |
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| series | American Association for State and Local History book series. |
| series2 | American Association for State and local history book series |
| spelling | Pitel, Deborah, author. Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel. Lanham, MD : Rowman & Littlefield, [2015] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier American Association for State and local history book series Includes bibliographical references and index. Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. Print version record and CIP data provided by publisher. Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes s. Museums United States Marketing. Museums Public relations United States. BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh Museums Marketing fast Museums Public relations fast United States fast Electronic book. Print version: Pitel, Deborah. Marketing on a shoestring budget. Lanham, MD : Rowman & Littlefield, [2015] 9781442263505 (DLC) 2015046316 American Association for State and Local History book series. http://id.loc.gov/authorities/names/n95103563 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1195284 Volltext |
| spellingShingle | Pitel, Deborah Marketing on a shoestring budget : a guide for small museums and historic sites / American Association for State and Local History book series. Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. Museums United States Marketing. Museums Public relations United States. BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh Museums Marketing fast Museums Public relations fast |
| title | Marketing on a shoestring budget : a guide for small museums and historic sites / |
| title_auth | Marketing on a shoestring budget : a guide for small museums and historic sites / |
| title_exact_search | Marketing on a shoestring budget : a guide for small museums and historic sites / |
| title_full | Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel. |
| title_fullStr | Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel. |
| title_full_unstemmed | Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel. |
| title_short | Marketing on a shoestring budget : |
| title_sort | marketing on a shoestring budget a guide for small museums and historic sites |
| title_sub | a guide for small museums and historic sites / |
| topic | Museums United States Marketing. Museums Public relations United States. BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh Museums Marketing fast Museums Public relations fast |
| topic_facet | Museums United States Marketing. Museums Public relations United States. BUSINESS & ECONOMICS Museum Administration & Museology. REFERENCE General. TRAVEL Museums, Tours, Points of Interest. Museums Marketing Museums Public relations United States Electronic book. |
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