Transnational marketing strategy /:
This unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi :
New Age Management, an imprint of New Age International (P) Limited, Publishers,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations. |
| Beschreibung: | 1 online resource |
| ISBN: | 9788122437294 812243729X 9788122442045 8122442048 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn930451401 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 151125s2014 ii o 000 0 eng d | ||
| 040 | |a YDXCP |b eng |e rda |e pn |c YDXCP |d EBLCP |d OCLCQ |d Z5A |d YDX |d OCLCF |d OCLCQ |d LOA |d OCLCO |d N$T |d OCLCQ |d SGP |d OCLCQ |d OCLCO |d OCLCL |d UEJ |d OCLCQ | ||
| 020 | |a 9788122437294 |q (electronic book) | ||
| 020 | |a 812243729X |q (electronic book) | ||
| 020 | |a 9788122442045 |q (electronic bk.) | ||
| 020 | |a 8122442048 |q (electronic bk.) | ||
| 020 | |z 9788122435900 |q (paperback) | ||
| 020 | |z 8122435904 |q (paperback) | ||
| 035 | |a (OCoLC)930451401 | ||
| 050 | 4 | |a HF1416 |b .D37 2014 | |
| 082 | 7 | |a 658.8/4 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Das, Biswajit, |e author. | |
| 245 | 1 | 0 | |a Transnational marketing strategy / |c Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. |
| 264 | 1 | |a New Delhi : |b New Age Management, an imprint of New Age International (P) Limited, Publishers, |c [2014] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on September 17, 2018). | |
| 505 | 0 | |a Cover -- Preface -- Acknowledgements -- Contents -- Chapter 1: Transnational Marketing Strategy -- Learning Objectives -- Prelude -- Management Orientation and Beliefs -- Summary of the Four Orientations -- Driving and Restraining Forces AffectingTransnational Integration and Marketing -- Driving Forces of Transnationalization -- Trends of Changes in the World Economy -- Leveraging Mechanism of TransnationalCompanies -- What are Transnational/Global Corporations? -- Restraining Forces -- Summary -- Case Study -- Questions for Discussion -- Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- Learning Objectives -- Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- Marketing Management and Strategic Marketing -- Strategic Market Plan and Marketing Plan -- Marketing Strategy -- Transnational Marketing -- Conclusive Ideas -- Summary -- Questions for discussion -- Chapter 3: Mapping and MobilizingTransnational Market -- Learning Objectives -- Introduction -- Measuring Transnational Market Potential -- Transnational Product-Market Strategy: The Process -- Market Boundaries-the Definition -- Transnational Distribution Channels -- Conclusion -- Summary -- Questions for discussion -- Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- Learning Objectives -- Strategic Thrusts in Transnational Marketing: Facets -- Transnational Strategic Thrust Areas: An Approach -- Defending Relative Market Position -- Governmental Barriers and Constrains on Transnational Growth -- Rating the Marketing Efectiveness of Transnational Companies -- Summary -- Questions for Discussion -- Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- Learning objectives -- Maxi-Transnational Marketing (MTM) -- Summary -- Questions for Discussion. | |
| 505 | 8 | |a Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- Learning objective -- Maximized Accountability -- Maximized Awareness -- Conclusion -- Summary -- Questions for Discusion -- Chapter 7: Planning for Transnational Marketing -- Learning Objectives -- Introduction: The Approach -- Political Risk -- Guidelines for a Transnational Investment Strategy -- Policies for Product Development and Diversification -- Conclusion -- Summary -- Questions for Discussions -- Chapter 8: Integrated Market Planning and Analysis -- Learning Objectives -- Exports Marketing -- The Sale of Knowledge -- Planning for Foreign Investment -- Pattern of Most Joint Ventures -- The Strategic Subsidiary and the Regional Centre -- Conclusion -- Organizational Planning for the Transnational Company -- Future Directions -- Summary -- Question for Discussion -- Chapter 9: Winning Transnational Marketing-A Survey Approach -- Learning Objectives -- How to Keep on Winning in Marketing -- Attitude Towards Winning in Transnational Marketing -- Control -- Market Orientation -- Innovation -- Directed R & D -- The Role of the Chief Executive -- Points to Watch -- Summary -- QUestions for Discussion -- Chapter 10: Some Do's and Don'ts in Transnational Marketing -- Learning Objectives -- Some Do's -- Some Don'ts -- Summary -- Questions for Discussion -- Additional Questions -- Index. | |
| 520 | |a This unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations. | ||
| 650 | 0 | |a Export marketing. |0 http://id.loc.gov/authorities/subjects/sh85046502 | |
| 650 | 7 | |a Export marketing |2 fast | |
| 700 | 1 | |a Satpathy, Ipseeta, |e author. | |
| 700 | 1 | |a Sharan, Sanjay, |e author. | |
| 758 | |i has work: |a Transnational Marketing Strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYKyGYYWtY4JbxRWH8drtq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Transnational marketing strategy. |b 1st edition. |z 9788122435900 |z 8122435904 |w (OCoLC)895741935 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2706820 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1707277 | ||
| 938 | |a EBSCOhost |b EBSC |n 2706820 | ||
| 938 | |a YBP Library Services |b YANK |n 12713001 | ||
| 938 | |a YBP Library Services |b YANK |n 301803397 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn930451401 |
|---|---|
| _version_ | 1816796920848318464 |
| adam_text | |
| any_adam_object | |
| author | Das, Biswajit Satpathy, Ipseeta Sharan, Sanjay |
| author_facet | Das, Biswajit Satpathy, Ipseeta Sharan, Sanjay |
| author_role | aut aut aut |
| author_sort | Das, Biswajit |
| author_variant | b d bd i s is s s ss |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 .D37 2014 |
| callnumber-search | HF1416 .D37 2014 |
| callnumber-sort | HF 41416 D37 42014 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Cover -- Preface -- Acknowledgements -- Contents -- Chapter 1: Transnational Marketing Strategy -- Learning Objectives -- Prelude -- Management Orientation and Beliefs -- Summary of the Four Orientations -- Driving and Restraining Forces AffectingTransnational Integration and Marketing -- Driving Forces of Transnationalization -- Trends of Changes in the World Economy -- Leveraging Mechanism of TransnationalCompanies -- What are Transnational/Global Corporations? -- Restraining Forces -- Summary -- Case Study -- Questions for Discussion -- Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- Learning Objectives -- Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- Marketing Management and Strategic Marketing -- Strategic Market Plan and Marketing Plan -- Marketing Strategy -- Transnational Marketing -- Conclusive Ideas -- Summary -- Questions for discussion -- Chapter 3: Mapping and MobilizingTransnational Market -- Learning Objectives -- Introduction -- Measuring Transnational Market Potential -- Transnational Product-Market Strategy: The Process -- Market Boundaries-the Definition -- Transnational Distribution Channels -- Conclusion -- Summary -- Questions for discussion -- Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- Learning Objectives -- Strategic Thrusts in Transnational Marketing: Facets -- Transnational Strategic Thrust Areas: An Approach -- Defending Relative Market Position -- Governmental Barriers and Constrains on Transnational Growth -- Rating the Marketing Efectiveness of Transnational Companies -- Summary -- Questions for Discussion -- Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- Learning objectives -- Maxi-Transnational Marketing (MTM) -- Summary -- Questions for Discussion. Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- Learning objective -- Maximized Accountability -- Maximized Awareness -- Conclusion -- Summary -- Questions for Discusion -- Chapter 7: Planning for Transnational Marketing -- Learning Objectives -- Introduction: The Approach -- Political Risk -- Guidelines for a Transnational Investment Strategy -- Policies for Product Development and Diversification -- Conclusion -- Summary -- Questions for Discussions -- Chapter 8: Integrated Market Planning and Analysis -- Learning Objectives -- Exports Marketing -- The Sale of Knowledge -- Planning for Foreign Investment -- Pattern of Most Joint Ventures -- The Strategic Subsidiary and the Regional Centre -- Conclusion -- Organizational Planning for the Transnational Company -- Future Directions -- Summary -- Question for Discussion -- Chapter 9: Winning Transnational Marketing-A Survey Approach -- Learning Objectives -- How to Keep on Winning in Marketing -- Attitude Towards Winning in Transnational Marketing -- Control -- Market Orientation -- Innovation -- Directed R & D -- The Role of the Chief Executive -- Points to Watch -- Summary -- QUestions for Discussion -- Chapter 10: Some Do's and Don'ts in Transnational Marketing -- Learning Objectives -- Some Do's -- Some Don'ts -- Summary -- Questions for Discussion -- Additional Questions -- Index. |
| ctrlnum | (OCoLC)930451401 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05692cam a2200505 i 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn930451401</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">151125s2014 ii o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">YDXCP</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">YDXCP</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">Z5A</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">LOA</subfield><subfield code="d">OCLCO</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SGP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">UEJ</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788122437294</subfield><subfield code="q">(electronic book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">812243729X</subfield><subfield code="q">(electronic book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788122442045</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">8122442048</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9788122435900</subfield><subfield code="q">(paperback)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">8122435904</subfield><subfield code="q">(paperback)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)930451401</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF1416</subfield><subfield code="b">.D37 2014</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Das, Biswajit,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Transnational marketing strategy /</subfield><subfield code="c">Biswajit Das, Ipseeta Satpathy, Sanjay Sharan.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Delhi :</subfield><subfield code="b">New Age Management, an imprint of New Age International (P) Limited, Publishers,</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Online resource; title from digital title page (viewed on September 17, 2018).</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Cover -- Preface -- Acknowledgements -- Contents -- Chapter 1: Transnational Marketing Strategy -- Learning Objectives -- Prelude -- Management Orientation and Beliefs -- Summary of the Four Orientations -- Driving and Restraining Forces AffectingTransnational Integration and Marketing -- Driving Forces of Transnationalization -- Trends of Changes in the World Economy -- Leveraging Mechanism of TransnationalCompanies -- What are Transnational/Global Corporations? -- Restraining Forces -- Summary -- Case Study -- Questions for Discussion -- Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- Learning Objectives -- Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- Marketing Management and Strategic Marketing -- Strategic Market Plan and Marketing Plan -- Marketing Strategy -- Transnational Marketing -- Conclusive Ideas -- Summary -- Questions for discussion -- Chapter 3: Mapping and MobilizingTransnational Market -- Learning Objectives -- Introduction -- Measuring Transnational Market Potential -- Transnational Product-Market Strategy: The Process -- Market Boundaries-the Definition -- Transnational Distribution Channels -- Conclusion -- Summary -- Questions for discussion -- Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- Learning Objectives -- Strategic Thrusts in Transnational Marketing: Facets -- Transnational Strategic Thrust Areas: An Approach -- Defending Relative Market Position -- Governmental Barriers and Constrains on Transnational Growth -- Rating the Marketing Efectiveness of Transnational Companies -- Summary -- Questions for Discussion -- Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- Learning objectives -- Maxi-Transnational Marketing (MTM) -- Summary -- Questions for Discussion.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- Learning objective -- Maximized Accountability -- Maximized Awareness -- Conclusion -- Summary -- Questions for Discusion -- Chapter 7: Planning for Transnational Marketing -- Learning Objectives -- Introduction: The Approach -- Political Risk -- Guidelines for a Transnational Investment Strategy -- Policies for Product Development and Diversification -- Conclusion -- Summary -- Questions for Discussions -- Chapter 8: Integrated Market Planning and Analysis -- Learning Objectives -- Exports Marketing -- The Sale of Knowledge -- Planning for Foreign Investment -- Pattern of Most Joint Ventures -- The Strategic Subsidiary and the Regional Centre -- Conclusion -- Organizational Planning for the Transnational Company -- Future Directions -- Summary -- Question for Discussion -- Chapter 9: Winning Transnational Marketing-A Survey Approach -- Learning Objectives -- How to Keep on Winning in Marketing -- Attitude Towards Winning in Transnational Marketing -- Control -- Market Orientation -- Innovation -- Directed R & D -- The Role of the Chief Executive -- Points to Watch -- Summary -- QUestions for Discussion -- Chapter 10: Some Do's and Don'ts in Transnational Marketing -- Learning Objectives -- Some Do's -- Some Don'ts -- Summary -- Questions for Discussion -- Additional Questions -- Index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Export marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85046502</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Export marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Satpathy, Ipseeta,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sharan, Sanjay,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Transnational Marketing Strategy (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCYKyGYYWtY4JbxRWH8drtq</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Transnational marketing strategy.</subfield><subfield code="b">1st edition.</subfield><subfield code="z">9788122435900</subfield><subfield code="z">8122435904</subfield><subfield code="w">(OCoLC)895741935</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2706820</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1707277</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">2706820</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">12713001</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">301803397</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn930451401 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:21Z |
| institution | BVB |
| isbn | 9788122437294 812243729X 9788122442045 8122442048 |
| language | English |
| oclc_num | 930451401 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | New Age Management, an imprint of New Age International (P) Limited, Publishers, |
| record_format | marc |
| spelling | Das, Biswajit, author. Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. New Delhi : New Age Management, an imprint of New Age International (P) Limited, Publishers, [2014] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from digital title page (viewed on September 17, 2018). Cover -- Preface -- Acknowledgements -- Contents -- Chapter 1: Transnational Marketing Strategy -- Learning Objectives -- Prelude -- Management Orientation and Beliefs -- Summary of the Four Orientations -- Driving and Restraining Forces AffectingTransnational Integration and Marketing -- Driving Forces of Transnationalization -- Trends of Changes in the World Economy -- Leveraging Mechanism of TransnationalCompanies -- What are Transnational/Global Corporations? -- Restraining Forces -- Summary -- Case Study -- Questions for Discussion -- Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- Learning Objectives -- Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- Marketing Management and Strategic Marketing -- Strategic Market Plan and Marketing Plan -- Marketing Strategy -- Transnational Marketing -- Conclusive Ideas -- Summary -- Questions for discussion -- Chapter 3: Mapping and MobilizingTransnational Market -- Learning Objectives -- Introduction -- Measuring Transnational Market Potential -- Transnational Product-Market Strategy: The Process -- Market Boundaries-the Definition -- Transnational Distribution Channels -- Conclusion -- Summary -- Questions for discussion -- Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- Learning Objectives -- Strategic Thrusts in Transnational Marketing: Facets -- Transnational Strategic Thrust Areas: An Approach -- Defending Relative Market Position -- Governmental Barriers and Constrains on Transnational Growth -- Rating the Marketing Efectiveness of Transnational Companies -- Summary -- Questions for Discussion -- Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- Learning objectives -- Maxi-Transnational Marketing (MTM) -- Summary -- Questions for Discussion. Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- Learning objective -- Maximized Accountability -- Maximized Awareness -- Conclusion -- Summary -- Questions for Discusion -- Chapter 7: Planning for Transnational Marketing -- Learning Objectives -- Introduction: The Approach -- Political Risk -- Guidelines for a Transnational Investment Strategy -- Policies for Product Development and Diversification -- Conclusion -- Summary -- Questions for Discussions -- Chapter 8: Integrated Market Planning and Analysis -- Learning Objectives -- Exports Marketing -- The Sale of Knowledge -- Planning for Foreign Investment -- Pattern of Most Joint Ventures -- The Strategic Subsidiary and the Regional Centre -- Conclusion -- Organizational Planning for the Transnational Company -- Future Directions -- Summary -- Question for Discussion -- Chapter 9: Winning Transnational Marketing-A Survey Approach -- Learning Objectives -- How to Keep on Winning in Marketing -- Attitude Towards Winning in Transnational Marketing -- Control -- Market Orientation -- Innovation -- Directed R & D -- The Role of the Chief Executive -- Points to Watch -- Summary -- QUestions for Discussion -- Chapter 10: Some Do's and Don'ts in Transnational Marketing -- Learning Objectives -- Some Do's -- Some Don'ts -- Summary -- Questions for Discussion -- Additional Questions -- Index. This unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations. Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 Export marketing fast Satpathy, Ipseeta, author. Sharan, Sanjay, author. has work: Transnational Marketing Strategy (Text) https://id.oclc.org/worldcat/entity/E39PCYKyGYYWtY4JbxRWH8drtq https://id.oclc.org/worldcat/ontology/hasWork Print version: Transnational marketing strategy. 1st edition. 9788122435900 8122435904 (OCoLC)895741935 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2706820 Volltext |
| spellingShingle | Das, Biswajit Satpathy, Ipseeta Sharan, Sanjay Transnational marketing strategy / Cover -- Preface -- Acknowledgements -- Contents -- Chapter 1: Transnational Marketing Strategy -- Learning Objectives -- Prelude -- Management Orientation and Beliefs -- Summary of the Four Orientations -- Driving and Restraining Forces AffectingTransnational Integration and Marketing -- Driving Forces of Transnationalization -- Trends of Changes in the World Economy -- Leveraging Mechanism of TransnationalCompanies -- What are Transnational/Global Corporations? -- Restraining Forces -- Summary -- Case Study -- Questions for Discussion -- Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management -- Learning Objectives -- Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) -- Marketing Management and Strategic Marketing -- Strategic Market Plan and Marketing Plan -- Marketing Strategy -- Transnational Marketing -- Conclusive Ideas -- Summary -- Questions for discussion -- Chapter 3: Mapping and MobilizingTransnational Market -- Learning Objectives -- Introduction -- Measuring Transnational Market Potential -- Transnational Product-Market Strategy: The Process -- Market Boundaries-the Definition -- Transnational Distribution Channels -- Conclusion -- Summary -- Questions for discussion -- Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing -- Learning Objectives -- Strategic Thrusts in Transnational Marketing: Facets -- Transnational Strategic Thrust Areas: An Approach -- Defending Relative Market Position -- Governmental Barriers and Constrains on Transnational Growth -- Rating the Marketing Efectiveness of Transnational Companies -- Summary -- Questions for Discussion -- Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach -- Learning objectives -- Maxi-Transnational Marketing (MTM) -- Summary -- Questions for Discussion. Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access -- Learning objective -- Maximized Accountability -- Maximized Awareness -- Conclusion -- Summary -- Questions for Discusion -- Chapter 7: Planning for Transnational Marketing -- Learning Objectives -- Introduction: The Approach -- Political Risk -- Guidelines for a Transnational Investment Strategy -- Policies for Product Development and Diversification -- Conclusion -- Summary -- Questions for Discussions -- Chapter 8: Integrated Market Planning and Analysis -- Learning Objectives -- Exports Marketing -- The Sale of Knowledge -- Planning for Foreign Investment -- Pattern of Most Joint Ventures -- The Strategic Subsidiary and the Regional Centre -- Conclusion -- Organizational Planning for the Transnational Company -- Future Directions -- Summary -- Question for Discussion -- Chapter 9: Winning Transnational Marketing-A Survey Approach -- Learning Objectives -- How to Keep on Winning in Marketing -- Attitude Towards Winning in Transnational Marketing -- Control -- Market Orientation -- Innovation -- Directed R & D -- The Role of the Chief Executive -- Points to Watch -- Summary -- QUestions for Discussion -- Chapter 10: Some Do's and Don'ts in Transnational Marketing -- Learning Objectives -- Some Do's -- Some Don'ts -- Summary -- Questions for Discussion -- Additional Questions -- Index. Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 Export marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85046502 |
| title | Transnational marketing strategy / |
| title_auth | Transnational marketing strategy / |
| title_exact_search | Transnational marketing strategy / |
| title_full | Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. |
| title_fullStr | Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. |
| title_full_unstemmed | Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. |
| title_short | Transnational marketing strategy / |
| title_sort | transnational marketing strategy |
| topic | Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 Export marketing fast |
| topic_facet | Export marketing. Export marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2706820 |
| work_keys_str_mv | AT dasbiswajit transnationalmarketingstrategy AT satpathyipseeta transnationalmarketingstrategy AT sharansanjay transnationalmarketingstrategy |