Global advertising in a global culture /:
Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham :
Rowman and Littlefield,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. |
| Beschreibung: | 1 online resource (xvii, 235 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780810886445 0810886448 |
Internformat
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| 100 | 1 | |a Gould, Thomas H. P., |d 1953-2016. |0 http://id.loc.gov/authorities/names/n2011003087 | |
| 245 | 1 | 0 | |a Global advertising in a global culture / |c Thomas H.P. Gould. |
| 264 | 1 | |a Lanham : |b Rowman and Littlefield, |c 2016. | |
| 300 | |a 1 online resource (xvii, 235 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 520 | |a Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. | ||
| 650 | 0 | |a Advertising |x History. | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Globalization |x Social aspects. | |
| 650 | 0 | |a Culture and globalization. |0 http://id.loc.gov/authorities/subjects/sh2004010901 | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Mondialisation |x Aspect social. | |
| 650 | 6 | |a Culture et mondialisation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Culture and globalization |2 fast | |
| 650 | 7 | |a Globalization |x Social aspects |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Global advertising in a global culture (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6crk4yf677pRBgHdqTVC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Global advertising in a global culture. |d Lanham : Rowman & Littlefield, 2016 |z 9780810886438 |w (DLC) 2015031862 |
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| author | Gould, Thomas H. P., 1953-2016 |
| author_GND | http://id.loc.gov/authorities/names/n2011003087 |
| author_facet | Gould, Thomas H. P., 1953-2016 |
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| contents | Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. |
| ctrlnum | (OCoLC)928716689 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| id | ZDB-4-EBU-ocn928716689 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:21Z |
| institution | BVB |
| isbn | 9780810886445 0810886448 |
| language | English |
| lccn | 2021676434 |
| oclc_num | 928716689 |
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| physical | 1 online resource (xvii, 235 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Rowman and Littlefield, |
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| spelling | Gould, Thomas H. P., 1953-2016. http://id.loc.gov/authorities/names/n2011003087 Global advertising in a global culture / Thomas H.P. Gould. Lanham : Rowman and Littlefield, 2016. 1 online resource (xvii, 235 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. Print version record and CIP data provided by publisher; resource not viewed. Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. Advertising History. Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Globalization Social aspects. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Publicité sur Internet. Mondialisation Aspect social. Culture et mondialisation. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Culture and globalization fast Globalization Social aspects fast Internet advertising fast History fast has work: Global advertising in a global culture (Text) https://id.oclc.org/worldcat/entity/E39PCH6crk4yf677pRBgHdqTVC https://id.oclc.org/worldcat/ontology/hasWork Print version: Global advertising in a global culture. Lanham : Rowman & Littlefield, 2016 9780810886438 (DLC) 2015031862 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1092920 Volltext |
| spellingShingle | Gould, Thomas H. P., 1953-2016 Global advertising in a global culture / Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. Advertising History. Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Globalization Social aspects. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Publicité sur Internet. Mondialisation Aspect social. Culture et mondialisation. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Culture and globalization fast Globalization Social aspects fast Internet advertising fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh94006992 http://id.loc.gov/authorities/subjects/sh2004010901 |
| title | Global advertising in a global culture / |
| title_auth | Global advertising in a global culture / |
| title_exact_search | Global advertising in a global culture / |
| title_full | Global advertising in a global culture / Thomas H.P. Gould. |
| title_fullStr | Global advertising in a global culture / Thomas H.P. Gould. |
| title_full_unstemmed | Global advertising in a global culture / Thomas H.P. Gould. |
| title_short | Global advertising in a global culture / |
| title_sort | global advertising in a global culture |
| topic | Advertising History. Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Globalization Social aspects. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Publicité sur Internet. Mondialisation Aspect social. Culture et mondialisation. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Culture and globalization fast Globalization Social aspects fast Internet advertising fast |
| topic_facet | Advertising History. Internet advertising. Globalization Social aspects. Culture and globalization. Publicité sur Internet. Mondialisation Aspect social. Culture et mondialisation. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Culture and globalization Globalization Social aspects Internet advertising History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1092920 |
| work_keys_str_mv | AT gouldthomashp globaladvertisinginaglobalculture |