Practical strategic management :: how to apply strategic thinking in business /
"Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and te...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey :
World Scientific Publishing,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation. But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business."-- |
| Beschreibung: | 1 online resource (xiii, 139 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789814641562 9814641561 |
Internformat
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| 245 | 1 | 0 | |a Practical strategic management : |b how to apply strategic thinking in business / |c Eiichi Kasahara, Rikkyo University, Japan. |
| 264 | 1 | |a New Jersey : |b World Scientific Publishing, |c 2015. | |
| 300 | |a 1 online resource (xiii, 139 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- About the author -- The essence of strategic management -- 15 steps of strategic management for creating attractive and strategic options -- Introduction of case study -- Communication that gives strategy depth. | |
| 520 | |a "Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation. But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business."-- |c Provided by publisher | ||
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| adam_text | |
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| author | Kasahara, Eiichi, 1958- |
| author_GND | http://id.loc.gov/authorities/names/n2014064638 |
| author_facet | Kasahara, Eiichi, 1958- |
| author_role | |
| author_sort | Kasahara, Eiichi, 1958- |
| author_variant | e k ek |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Preface -- About the author -- The essence of strategic management -- 15 steps of strategic management for creating attractive and strategic options -- Introduction of case study -- Communication that gives strategy depth. |
| ctrlnum | (OCoLC)919861823 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn919861823 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:20Z |
| institution | BVB |
| isbn | 9789814641562 9814641561 |
| language | English |
| oclc_num | 919861823 |
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| spelling | Kasahara, Eiichi, 1958- https://id.oclc.org/worldcat/entity/E39PBJvt4DCGjYwWKvCJm37PwC http://id.loc.gov/authorities/names/n2014064638 Practical strategic management : how to apply strategic thinking in business / Eiichi Kasahara, Rikkyo University, Japan. New Jersey : World Scientific Publishing, 2015. 1 online resource (xiii, 139 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Preface -- About the author -- The essence of strategic management -- 15 steps of strategic management for creating attractive and strategic options -- Introduction of case study -- Communication that gives strategy depth. "Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation. But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business."-- Provided by publisher Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Planification stratégique. Gestion d'entreprise. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Industrial management fast Strategic planning fast has work: Practical strategic management (Text) https://id.oclc.org/worldcat/entity/E39PCGTVKjKmD4MXCkm7BvBByd https://id.oclc.org/worldcat/ontology/hasWork Print version: Kasahara, Eiichi, 1958- Practical strategic management. New Jersey : World Scientific Publishing, [2015] 9789814641555 (DLC) 2014041298 (OCoLC)893721649 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1061753 Volltext |
| spellingShingle | Kasahara, Eiichi, 1958- Practical strategic management : how to apply strategic thinking in business / Preface -- About the author -- The essence of strategic management -- 15 steps of strategic management for creating attractive and strategic options -- Introduction of case study -- Communication that gives strategy depth. Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Planification stratégique. Gestion d'entreprise. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Industrial management fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85065889 |
| title | Practical strategic management : how to apply strategic thinking in business / |
| title_auth | Practical strategic management : how to apply strategic thinking in business / |
| title_exact_search | Practical strategic management : how to apply strategic thinking in business / |
| title_full | Practical strategic management : how to apply strategic thinking in business / Eiichi Kasahara, Rikkyo University, Japan. |
| title_fullStr | Practical strategic management : how to apply strategic thinking in business / Eiichi Kasahara, Rikkyo University, Japan. |
| title_full_unstemmed | Practical strategic management : how to apply strategic thinking in business / Eiichi Kasahara, Rikkyo University, Japan. |
| title_short | Practical strategic management : |
| title_sort | practical strategic management how to apply strategic thinking in business |
| title_sub | how to apply strategic thinking in business / |
| topic | Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Planification stratégique. Gestion d'entreprise. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Industrial management fast Strategic planning fast |
| topic_facet | Strategic planning. Industrial management. Planification stratégique. Gestion d'entreprise. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Industrial management Strategic planning |
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