Content is king :: news media management in the digital age /
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media beca...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings. |
| Beschreibung: | 1 online resource (viii, 244 pages) : illustrations |
| Bibliographie: | Includes bibliographical references at chapter ends, and index. |
| ISBN: | 9781623567507 1623567505 9781623564506 1623564506 9781501312731 1501312731 |
Internformat
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| 100 | 1 | |a Graham, Gary, |d 1966- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjD74Jpdwb4DbRbmVgHmcX |0 http://id.loc.gov/authorities/names/n2015026640 | |
| 245 | 1 | 0 | |a Content is king : |b news media management in the digital age / |c Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. |
| 246 | 3 | 0 | |a News media management in the digital age |
| 264 | 1 | |a New York : |b Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., |c 2015. | |
| 300 | |a 1 online resource (viii, 244 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 20, 2015) | |
| 504 | |a Includes bibliographical references at chapter ends, and index. | ||
| 505 | 0 | 0 | |g Part one. |t Media community ; |t Content is king : strategies for shaping media organizations / |r Donald L. Shaw, |r Chris J. Vargo, |r Gary Graham, and |r Anita Greenhill -- |t News media and understanding their communities / |r Anita Greenhill and |r Maria José Hernández Serrano -- |t Disruptive technologies and community engagement / |r Chris J. Vargo and |r Donald L. Shaw -- |t The convergence of politics and entertainment : the politics of personal concern / |r Young Mie Kim -- |g Part two. |t Finding value in a world of disruptive technology ; |t Establishing leadership and strategic management / |r Gary Graham and |r John Hill -- |t Value activities and newspapers / |r Gary Graham and |r John Hill -- |t Self-organizing digital news / |r Anita Greenhill and |r Gordon Fletcher -- |t News consumption and cross-media synergies / |r Gary Graham and |r Anita Greenhill -- |g Part three. |t Experimenting with the audience ; |t Changing media policy environments and the production of news / |r Mikko Sihvonen and |r Seamus Simpson -- |t News organizations and online communities : the science of how to build effective social networks / |r Chris J. Vargo -- |t News media strategic visions and speculative futures / |r Paul Jones, |r Chris Vargo, |r Gary Graham, and |r Anita Greenhill -- |g Part four. |t Ongoing strategies ; |t Digital integration of consumers into local press value chains / |r Gary Graham, |r Anita Greenhill, and |r Maria José Hernández Serrano -- |t The economics of paywalls / |r John Hill -- |t Concluding thoughts on the future of the news industry / |r Gary Graham and |r Anita Greenhill. |
| 520 | |a From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings. | ||
| 650 | 0 | |a Online journalism. |0 http://id.loc.gov/authorities/subjects/sh2004000803 | |
| 650 | 0 | |a News Web sites. |0 http://id.loc.gov/authorities/subjects/sh2003010852 | |
| 650 | 0 | |a Press. |0 http://id.loc.gov/authorities/subjects/sh85106500 | |
| 650 | 0 | |a Reporters and reporting. |0 http://id.loc.gov/authorities/subjects/sh85112929 | |
| 650 | 6 | |a Journalisme en ligne. | |
| 650 | 6 | |a Sites Web de nouvelles. | |
| 650 | 6 | |a Presse. | |
| 650 | 7 | |a Business studies: general. |2 bicssc | |
| 650 | 7 | |a Media studies. |2 bicssc | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Journalism. |2 bisacsh | |
| 650 | 7 | |a News Web sites |2 fast | |
| 650 | 7 | |a Online journalism |2 fast | |
| 650 | 7 | |a Press |2 fast | |
| 650 | 7 | |a Reporters and reporting |2 fast | |
| 655 | 7 | |a Online news |2 fast | |
| 655 | 7 | |a Online news. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2021026014 | |
| 655 | 7 | |a Actualités en ligne. |2 rvmgf | |
| 700 | 1 | |a Greenhill, Anita, |e author. |0 http://id.loc.gov/authorities/names/no2014017345 | |
| 700 | 1 | |a Shaw, Donald Lewis., |e author. | |
| 700 | 1 | |a Vargo, Chris J., |e author. |0 http://id.loc.gov/authorities/names/n2019017214 | |
| 758 | |i has work: |a Content is king (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCPvt76RwKC6GKQRvqM6C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Graham, Gary, 1966- |t Content is king. |d New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., 2015 |w (DLC) 2015013051 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn918892859 |
|---|---|
| _version_ | 1816796919621484544 |
| adam_text | |
| any_adam_object | |
| author | Graham, Gary, 1966- Greenhill, Anita Shaw, Donald Lewis Vargo, Chris J. |
| author_GND | http://id.loc.gov/authorities/names/n2015026640 http://id.loc.gov/authorities/names/no2014017345 http://id.loc.gov/authorities/names/n2019017214 |
| author_additional | Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill -- Anita Greenhill and Maria José Hernández Serrano -- Chris J. Vargo and Donald L. Shaw -- Young Mie Kim -- Gary Graham and John Hill -- Gordon Fletcher -- Mikko Sihvonen and Seamus Simpson -- Chris J. Vargo -- Paul Jones, Chris Vargo, Gary Graham, Anita Greenhill, and Anita Greenhill. |
| author_facet | Graham, Gary, 1966- Greenhill, Anita Shaw, Donald Lewis Vargo, Chris J. |
| author_role | aut aut aut aut |
| author_sort | Graham, Gary, 1966- |
| author_variant | g g gg a g ag d l s dl dls c j v cj cjv |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | P - Language and Literature |
| callnumber-label | PN4784 |
| callnumber-raw | PN4784.O62 G74 2015 |
| callnumber-search | PN4784.O62 G74 2015 |
| callnumber-sort | PN 44784 O62 G74 42015 |
| callnumber-subject | PN - General Literature |
| collection | ZDB-4-EBU |
| contents | Media community ; Content is king : strategies for shaping media organizations / News media and understanding their communities / Disruptive technologies and community engagement / The convergence of politics and entertainment : the politics of personal concern / Finding value in a world of disruptive technology ; Establishing leadership and strategic management / Value activities and newspapers / Self-organizing digital news / News consumption and cross-media synergies / Experimenting with the audience ; Changing media policy environments and the production of news / News organizations and online communities : the science of how to build effective social networks / News media strategic visions and speculative futures / Ongoing strategies ; Digital integration of consumers into local press value chains / The economics of paywalls / Concluding thoughts on the future of the news industry / |
| ctrlnum | (OCoLC)918892859 |
| dewey-full | 070.4 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.4 |
| dewey-search | 070.4 |
| dewey-sort | 270.4 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| format | Electronic eBook |
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| genre | Online news fast Online news. lcgft http://id.loc.gov/authorities/genreForms/gf2021026014 Actualités en ligne. rvmgf |
| genre_facet | Online news Online news. Actualités en ligne. |
| id | ZDB-4-EBU-ocn918892859 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:20Z |
| institution | BVB |
| isbn | 9781623567507 1623567505 9781623564506 1623564506 9781501312731 1501312731 |
| language | English |
| oclc_num | 918892859 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (viii, 244 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., |
| record_format | marc |
| spelling | Graham, Gary, 1966- author. https://id.oclc.org/worldcat/entity/E39PCjD74Jpdwb4DbRbmVgHmcX http://id.loc.gov/authorities/names/n2015026640 Content is king : news media management in the digital age / Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. News media management in the digital age New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., 2015. 1 online resource (viii, 244 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed August 20, 2015) Includes bibliographical references at chapter ends, and index. Part one. Media community ; Content is king : strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill -- News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano -- Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw -- The convergence of politics and entertainment : the politics of personal concern / Young Mie Kim -- Part two. Finding value in a world of disruptive technology ; Establishing leadership and strategic management / Gary Graham and John Hill -- Value activities and newspapers / Gary Graham and John Hill -- Self-organizing digital news / Anita Greenhill and Gordon Fletcher -- News consumption and cross-media synergies / Gary Graham and Anita Greenhill -- Part three. Experimenting with the audience ; Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson -- News organizations and online communities : the science of how to build effective social networks / Chris J. Vargo -- News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill -- Part four. Ongoing strategies ; Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano -- The economics of paywalls / John Hill -- Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill. From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings. Online journalism. http://id.loc.gov/authorities/subjects/sh2004000803 News Web sites. http://id.loc.gov/authorities/subjects/sh2003010852 Press. http://id.loc.gov/authorities/subjects/sh85106500 Reporters and reporting. http://id.loc.gov/authorities/subjects/sh85112929 Journalisme en ligne. Sites Web de nouvelles. Presse. Business studies: general. bicssc Media studies. bicssc LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh News Web sites fast Online journalism fast Press fast Reporters and reporting fast Online news fast Online news. lcgft http://id.loc.gov/authorities/genreForms/gf2021026014 Actualités en ligne. rvmgf Greenhill, Anita, author. http://id.loc.gov/authorities/names/no2014017345 Shaw, Donald Lewis., author. Vargo, Chris J., author. http://id.loc.gov/authorities/names/n2019017214 has work: Content is king (Text) https://id.oclc.org/worldcat/entity/E39PCGCPvt76RwKC6GKQRvqM6C https://id.oclc.org/worldcat/ontology/hasWork Print version: Graham, Gary, 1966- Content is king. New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., 2015 (DLC) 2015013051 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1052665 Volltext |
| spellingShingle | Graham, Gary, 1966- Greenhill, Anita Shaw, Donald Lewis Vargo, Chris J. Content is king : news media management in the digital age / Media community ; Content is king : strategies for shaping media organizations / News media and understanding their communities / Disruptive technologies and community engagement / The convergence of politics and entertainment : the politics of personal concern / Finding value in a world of disruptive technology ; Establishing leadership and strategic management / Value activities and newspapers / Self-organizing digital news / News consumption and cross-media synergies / Experimenting with the audience ; Changing media policy environments and the production of news / News organizations and online communities : the science of how to build effective social networks / News media strategic visions and speculative futures / Ongoing strategies ; Digital integration of consumers into local press value chains / The economics of paywalls / Concluding thoughts on the future of the news industry / Online journalism. http://id.loc.gov/authorities/subjects/sh2004000803 News Web sites. http://id.loc.gov/authorities/subjects/sh2003010852 Press. http://id.loc.gov/authorities/subjects/sh85106500 Reporters and reporting. http://id.loc.gov/authorities/subjects/sh85112929 Journalisme en ligne. Sites Web de nouvelles. Presse. Business studies: general. bicssc Media studies. bicssc LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh News Web sites fast Online journalism fast Press fast Reporters and reporting fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2004000803 http://id.loc.gov/authorities/subjects/sh2003010852 http://id.loc.gov/authorities/subjects/sh85106500 http://id.loc.gov/authorities/subjects/sh85112929 http://id.loc.gov/authorities/genreForms/gf2021026014 |
| title | Content is king : news media management in the digital age / |
| title_alt | News media management in the digital age Media community ; Content is king : strategies for shaping media organizations / News media and understanding their communities / Disruptive technologies and community engagement / The convergence of politics and entertainment : the politics of personal concern / Finding value in a world of disruptive technology ; Establishing leadership and strategic management / Value activities and newspapers / Self-organizing digital news / News consumption and cross-media synergies / Experimenting with the audience ; Changing media policy environments and the production of news / News organizations and online communities : the science of how to build effective social networks / News media strategic visions and speculative futures / Ongoing strategies ; Digital integration of consumers into local press value chains / The economics of paywalls / Concluding thoughts on the future of the news industry / |
| title_auth | Content is king : news media management in the digital age / |
| title_exact_search | Content is king : news media management in the digital age / |
| title_full | Content is king : news media management in the digital age / Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. |
| title_fullStr | Content is king : news media management in the digital age / Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. |
| title_full_unstemmed | Content is king : news media management in the digital age / Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. |
| title_short | Content is king : |
| title_sort | content is king news media management in the digital age |
| title_sub | news media management in the digital age / |
| topic | Online journalism. http://id.loc.gov/authorities/subjects/sh2004000803 News Web sites. http://id.loc.gov/authorities/subjects/sh2003010852 Press. http://id.loc.gov/authorities/subjects/sh85106500 Reporters and reporting. http://id.loc.gov/authorities/subjects/sh85112929 Journalisme en ligne. Sites Web de nouvelles. Presse. Business studies: general. bicssc Media studies. bicssc LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh News Web sites fast Online journalism fast Press fast Reporters and reporting fast |
| topic_facet | Online journalism. News Web sites. Press. Reporters and reporting. Journalisme en ligne. Sites Web de nouvelles. Presse. Business studies: general. Media studies. LANGUAGE ARTS & DISCIPLINES Journalism. News Web sites Online journalism Press Reporters and reporting Online news Online news. Actualités en ligne. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1052665 |
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