Valuable content marketing :: how to make quality content your key to success /
Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, UK ; Philadelphia, PA :
Kogan Page,
2015.
|
| Ausgabe: | 2nd edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. |
| Beschreibung: | 1 online resource (1 volume) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749473280 0749473282 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
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| 100 | 1 | |a Jefferson, Sonja, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjBYT7Qv4dvBvBqJFcQkQq |0 http://id.loc.gov/authorities/names/n2012033387 | |
| 245 | 1 | 0 | |a Valuable content marketing : |b how to make quality content your key to success / |c Sonja Jefferson, Sharon Tanton. |
| 246 | 3 | 0 | |a How to make quality content your key to success |
| 250 | |a 2nd edition. | ||
| 264 | 1 | |a London, UK ; |a Philadelphia, PA : |b Kogan Page, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content. | |
| 505 | 8 | |a Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action. | |
| 505 | 8 | |a Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools -- you have options; Build a community; What should your newsletter say?; Autoresponders -- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action. | |
| 505 | 8 | |a Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people. | |
| 505 | 8 | |a The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content. | |
| 520 | |a Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. | ||
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Internet marketing |2 fast | |
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| 650 | 7 | |a Business & Management. |2 thema | |
| 650 | 7 | |a Sales & marketing. |2 thema | |
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| 700 | 1 | |a Tanton, Sharon, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjMg7FHCPtgpkbCMrDd9cP |0 http://id.loc.gov/authorities/names/n2012033388 | |
| 758 | |i has work: |a Valuable content marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7dR3wYgRQkjr6wKdvtfC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Jefferson, Sonja. |t Valuable content marketing. |b Second edition. |d London ; Philadelphia : Kogan Page, 2015 |z 9780749473273 |w (DLC) 2015016196 |w (OCoLC)908311204 |
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author | Jefferson, Sonja Tanton, Sharon |
| author_GND | http://id.loc.gov/authorities/names/n2012033387 http://id.loc.gov/authorities/names/n2012033388 |
| author_facet | Jefferson, Sonja Tanton, Sharon |
| author_role | aut aut |
| author_sort | Jefferson, Sonja |
| author_variant | s j sj s t st |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content. Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action. Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools -- you have options; Build a community; What should your newsletter say?; Autoresponders -- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action. Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people. The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content. |
| ctrlnum | (OCoLC)914796765 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn914796765 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:20Z |
| institution | BVB |
| isbn | 9780749473280 0749473282 |
| language | English |
| oclc_num | 914796765 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (1 volume) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page, |
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| spelling | Jefferson, Sonja, author. https://id.oclc.org/worldcat/entity/E39PCjBYT7Qv4dvBvBqJFcQkQq http://id.loc.gov/authorities/names/n2012033387 Valuable content marketing : how to make quality content your key to success / Sonja Jefferson, Sharon Tanton. How to make quality content your key to success 2nd edition. London, UK ; Philadelphia, PA : Kogan Page, 2015. 1 online resource (1 volume) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references and index. Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content. Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action. Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools -- you have options; Build a community; What should your newsletter say?; Autoresponders -- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action. Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people. The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing sur Internet. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer relations fast Internet marketing fast Marketing fast Business & Management. thema Sales & marketing. thema Business and Management. ukslc Tanton, Sharon, author. https://id.oclc.org/worldcat/entity/E39PCjMg7FHCPtgpkbCMrDd9cP http://id.loc.gov/authorities/names/n2012033388 has work: Valuable content marketing (Text) https://id.oclc.org/worldcat/entity/E39PCH7dR3wYgRQkjr6wKdvtfC https://id.oclc.org/worldcat/ontology/hasWork Print version: Jefferson, Sonja. Valuable content marketing. Second edition. London ; Philadelphia : Kogan Page, 2015 9780749473273 (DLC) 2015016196 (OCoLC)908311204 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1021486 Volltext |
| spellingShingle | Jefferson, Sonja Tanton, Sharon Valuable content marketing : how to make quality content your key to success / Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content. Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action. Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools -- you have options; Build a community; What should your newsletter say?; Autoresponders -- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action. Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people. The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing sur Internet. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer relations fast Internet marketing fast Marketing fast Business & Management. thema Sales & marketing. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh85034963 https://id.nlm.nih.gov/mesh/D040541 |
| title | Valuable content marketing : how to make quality content your key to success / |
| title_alt | How to make quality content your key to success |
| title_auth | Valuable content marketing : how to make quality content your key to success / |
| title_exact_search | Valuable content marketing : how to make quality content your key to success / |
| title_full | Valuable content marketing : how to make quality content your key to success / Sonja Jefferson, Sharon Tanton. |
| title_fullStr | Valuable content marketing : how to make quality content your key to success / Sonja Jefferson, Sharon Tanton. |
| title_full_unstemmed | Valuable content marketing : how to make quality content your key to success / Sonja Jefferson, Sharon Tanton. |
| title_short | Valuable content marketing : |
| title_sort | valuable content marketing how to make quality content your key to success |
| title_sub | how to make quality content your key to success / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Marketing sur Internet. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer relations fast Internet marketing fast Marketing fast Business & Management. thema Sales & marketing. thema Business and Management. ukslc |
| topic_facet | Marketing. Internet marketing. Customer relations. Marketing Marketing sur Internet. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Customer relations Internet marketing Business & Management. Sales & marketing. Business and Management. |
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