Social marketing :: global perspectives, strategies and effects on consumer behavior /
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Nova Science Publishers, Inc.,
[2015]
|
| Schriftenreihe: | Marketing and operations management research.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781634826242 1634826248 |
Internformat
MARC
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| 500 | |a Includes index. | ||
| 505 | 0 | |a Social marketing research paradigm / W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues. | |
| 588 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Social marketing. |0 http://id.loc.gov/authorities/subjects/sh89002650 | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |x Social aspects |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 700 | 1 | |a Evans, W. Douglas, |e editor. | |
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| contents | Social marketing research paradigm / W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues. |
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| dewey-raw | 658.8 |
| dewey-search | 658.8 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:19Z |
| institution | BVB |
| isbn | 9781634826242 1634826248 |
| language | English |
| lccn | 2020686831 |
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| series | Marketing and operations management research. |
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| spelling | Social marketing : global perspectives, strategies and effects on consumer behavior / W. Douglas Evans, Ph.D., editor. New York : Nova Science Publishers, Inc., [2015] 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Marketing and operations management research Includes index. Social marketing research paradigm / W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues. Description based on print version record. Includes bibliographical references and index. Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing Social aspects. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing social. Marketing Aspect social. Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Marketing Social aspects fast Social marketing fast Evans, W. Douglas, editor. has work: Social Marketing (Text) https://id.oclc.org/worldcat/entity/E39PD39DqJhmMmFM3PxxMK6fWP https://id.oclc.org/worldcat/ontology/hasWork Print version: Social marketing New York : Nova Science Publishers, Inc., [2015] 9781634825979 (hardcover) (DLC) 2015011393 Marketing and operations management research. http://id.loc.gov/authorities/names/no2020118218 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1020603 Volltext |
| spellingShingle | Social marketing : global perspectives, strategies and effects on consumer behavior / Marketing and operations management research. Social marketing research paradigm / W. Douglas Evans -- Behavioral economics and social marketing : toward integrated approaches to behavior change / Alec Ulasevich -- The framework for corporate social responsiveness and public perceptions of undertakings by companies : insights from Uganda / Vincent Bagire, John Bosco Kakooza,Grace Nalweyiso and Immaculate Tusiime -- Social marketing and new media technologies / W. Douglas Evans -- Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Jon Ebbert, Sarah M. Greene, Kathleen Mazor, Larissa Nekhlyudov and James W. Dearing -- Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Michael Papendick, Minja Bergmeyer, Katrin Brewitt, Jonas Reesand Jacek Zielinski -- Understanding of public service advertisements among Chinese children / Kara Chan and Anqi Huang -- How is social media used to promote youth wellbeing? An examination of twitter use among national mental health organisations / Ann Dadich and Aila Khan -- Social marketing programs in Brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira and Cristiane Pizzutti dos Santos -- Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria DouradoMartins, Arminda Maria Finisterra do Paço and Ricardo Gouveia Rodrigues. Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing Social aspects. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing social. Marketing Aspect social. Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Marketing Social aspects fast Social marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh89002650 http://id.loc.gov/authorities/subjects/sh87006429 |
| title | Social marketing : global perspectives, strategies and effects on consumer behavior / |
| title_auth | Social marketing : global perspectives, strategies and effects on consumer behavior / |
| title_exact_search | Social marketing : global perspectives, strategies and effects on consumer behavior / |
| title_full | Social marketing : global perspectives, strategies and effects on consumer behavior / W. Douglas Evans, Ph.D., editor. |
| title_fullStr | Social marketing : global perspectives, strategies and effects on consumer behavior / W. Douglas Evans, Ph.D., editor. |
| title_full_unstemmed | Social marketing : global perspectives, strategies and effects on consumer behavior / W. Douglas Evans, Ph.D., editor. |
| title_short | Social marketing : |
| title_sort | social marketing global perspectives strategies and effects on consumer behavior |
| title_sub | global perspectives, strategies and effects on consumer behavior / |
| topic | Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing Social aspects. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing social. Marketing Aspect social. Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Marketing Social aspects fast Social marketing fast |
| topic_facet | Social marketing. Marketing Social aspects. Consumer behavior. Marketing social. Marketing Aspect social. Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Marketing Social aspects Social marketing |
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| work_keys_str_mv | AT evanswdouglas socialmarketingglobalperspectivesstrategiesandeffectsonconsumerbehavior |