Product packaging as a tool to demand a price premium :: does packaging enhance consumers' value perception to justify a price premium /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Anchor Academic Publishing,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource. |
| ISBN: | 9783954897322 3954897326 |
Internformat
MARC
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| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 2 | |a Product Packaging |0 https://id.nlm.nih.gov/mesh/D019064 | |
| 650 | 6 | |a Conditionnement (Emballage) | |
| 650 | 6 | |a Ventes |x Promotion. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a packaging. |2 aat | |
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| spelling | Breetz, Christoph. Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz. Hamburg : Anchor Academic Publishing, 2015. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Vendor-supplied metadata. Packaging. http://id.loc.gov/authorities/subjects/sh85096514 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Product Packaging https://id.nlm.nih.gov/mesh/D019064 Conditionnement (Emballage) Ventes Promotion. Consommateurs Comportement. packaging. aat BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Packaging fast Sales promotion fast FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1006908 Volltext |
| spellingShingle | Breetz, Christoph Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Packaging. http://id.loc.gov/authorities/subjects/sh85096514 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Product Packaging https://id.nlm.nih.gov/mesh/D019064 Conditionnement (Emballage) Ventes Promotion. Consommateurs Comportement. packaging. aat BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Packaging fast Sales promotion fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85096514 http://id.loc.gov/authorities/subjects/sh85116738 http://id.loc.gov/authorities/subjects/sh87006429 https://id.nlm.nih.gov/mesh/D019064 |
| title | Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / |
| title_auth | Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / |
| title_exact_search | Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / |
| title_full | Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz. |
| title_fullStr | Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz. |
| title_full_unstemmed | Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz. |
| title_short | Product packaging as a tool to demand a price premium : |
| title_sort | product packaging as a tool to demand a price premium does packaging enhance consumers value perception to justify a price premium |
| title_sub | does packaging enhance consumers' value perception to justify a price premium / |
| topic | Packaging. http://id.loc.gov/authorities/subjects/sh85096514 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Product Packaging https://id.nlm.nih.gov/mesh/D019064 Conditionnement (Emballage) Ventes Promotion. Consommateurs Comportement. packaging. aat BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Packaging fast Sales promotion fast |
| topic_facet | Packaging. Sales promotion. Consumer behavior. Product Packaging Conditionnement (Emballage) Ventes Promotion. Consommateurs Comportement. packaging. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Packaging Sales promotion |
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