Gestión de marca :: conceptualización, diseño, registro, construcción y evaluación /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Spanish |
| Veröffentlicht: |
Bogotá, Colombia :
Institucion Universitaria Politecnico Grancolombiano,
2014.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource |
| ISBN: | 9789588721309 958872130X |
Internformat
MARC
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| 003 | OCoLC | ||
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| 008 | 150407s2014 ck o 000 0 spa d | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)906698958 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn906698958 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:18Z |
| institution | BVB |
| isbn | 9789588721309 958872130X |
| language | Spanish |
| oclc_num | 906698958 |
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| spelling | Cortázar, Leonardo Ortegón, author. Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / Leonardo Ortegón Cortázar. Bogotá, Colombia : Institucion Universitaria Politecnico Grancolombiano, 2014. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Vendor-supplied metadata. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=924904 Volltext |
| spellingShingle | Cortázar, Leonardo Ortegón Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / |
| title_auth | Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / |
| title_exact_search | Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / |
| title_full | Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / Leonardo Ortegón Cortázar. |
| title_fullStr | Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / Leonardo Ortegón Cortázar. |
| title_full_unstemmed | Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / Leonardo Ortegón Cortázar. |
| title_short | Gestión de marca : |
| title_sort | gestion de marca conceptualizacion diseno registro construccion y evaluacion |
| title_sub | conceptualización, diseño, registro, construcción y evaluación / |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast |
| topic_facet | Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. |
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| work_keys_str_mv | AT cortazarleonardoortegon gestiondemarcaconceptualizaciondisenoregistroconstruccionyevaluacion |