Collaboration in tourism businesses and destinations :: a handbook /

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successf...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Gursoy, Dogan (HerausgeberIn), Saayman, M. (HerausgeberIn), Sotiriadis, Marios (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley, England : Emerald, 2015.
Ausgabe:First edition.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Beschreibung:1 online resource (369 pages) : illustrations, tables
Bibliographie:Includes bibliographical references at the end of each chapters and index.
ISBN:9781783508068
178350806X
1322889988
9781322889986