Brand psychology :: consumer perceptions, corporate reputations /
"Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia :
Kogan Page,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus. He answers key questions about brand and reputation management, including: --Why do we trust some brands more than others? --How important is integrity for a brand's survival? --How can brand confidence be rebuilt during a crisis?Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, Brand Psychology reveals how to build a meaningful brand that resonates with the public"-- "Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749471743 0749471743 9781336021099 1336021098 |
Internformat
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| 520 | |a "Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus. He answers key questions about brand and reputation management, including: --Why do we trust some brands more than others? --How important is integrity for a brand's survival? --How can brand confidence be rebuilt during a crisis?Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, Brand Psychology reveals how to build a meaningful brand that resonates with the public"-- |c Provided by publisher | ||
| 520 | |a "Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Left Lobe. Believing is not seeing, seeing is believing -- Lies, excuses and further justifications for inconvenient truths -- Brains, brands, bytes, Bolshevik brawls and teenage tantrums -- Cloud-high reputatiuons, big media personalities and bigger data -- Smoke and mirroring -- Rings of confidence -- Egg whites, whitewash and snowflakes -- Flattered trusted minds and fluttery trusting hearts -- Under the influence -- From addictive self-interests to interesting selves -- Brand me -- Maslow: misunderstood? -- The Church of Brand Ideology: open for redemption, 24/7 -- Right Lobe. In the spotlight -- Can we still be friends? -- Ids and Cegos -- You don't have to be mad to work here: brand leadership and psychosis -- Big boys don't cry -- The authentic employer brand -- Brand stories: tell, don't yell -- Rhetoric, rules, reasoning -- The final question first. | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) |x Psychological aspects. | |
| 650 | 0 | |a Brand name products |x Psychological aspects. | |
| 650 | 0 | |a Customer loyalty. |0 http://id.loc.gov/authorities/subjects/sh97009091 | |
| 650 | 0 | |a Corporate image. |0 http://id.loc.gov/authorities/subjects/sh85032900 | |
| 650 | 6 | |a Stratégie de marque |x Aspect psychologique. | |
| 650 | 6 | |a Produits de marque |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a Public Relations. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Psychological aspects |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Markenpolitik |2 gnd |0 http://d-nb.info/gnd/4144679-3 | |
| 650 | 7 | |a Neuroökonomik |2 gnd |0 http://d-nb.info/gnd/7613972-4 | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd |0 http://d-nb.info/gnd/4062644-1 | |
| 650 | 7 | |a Brands and branding. |2 thema | |
| 650 | 7 | |a Sales and marketing. |2 thema | |
| 650 | 7 | |a Public relations. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 655 | 4 | |a Electronic book. | |
| 758 | |i has work: |a Brand psychology (Work) |1 https://id.oclc.org/worldcat/entity/E39PCXDJ9bRGb4hYjPtPGxHKkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gabay, Jonathan. |t Brand psychology |z 9780749471736 |w (DLC) 2015000569 |w (OCoLC)889167271 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn903931186 |
|---|---|
| _version_ | 1816796917619752960 |
| adam_text | |
| any_adam_object | |
| author | Gabay, Jonathan |
| author_facet | Gabay, Jonathan |
| author_role | |
| author_sort | Gabay, Jonathan |
| author_variant | j g jg |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 .G33 2015eb |
| callnumber-search | HF5415.1255 .G33 2015eb |
| callnumber-sort | HF 45415.1255 G33 42015EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Left Lobe. Believing is not seeing, seeing is believing -- Lies, excuses and further justifications for inconvenient truths -- Brains, brands, bytes, Bolshevik brawls and teenage tantrums -- Cloud-high reputatiuons, big media personalities and bigger data -- Smoke and mirroring -- Rings of confidence -- Egg whites, whitewash and snowflakes -- Flattered trusted minds and fluttery trusting hearts -- Under the influence -- From addictive self-interests to interesting selves -- Brand me -- Maslow: misunderstood? -- The Church of Brand Ideology: open for redemption, 24/7 -- Right Lobe. In the spotlight -- Can we still be friends? -- Ids and Cegos -- You don't have to be mad to work here: brand leadership and psychosis -- Big boys don't cry -- The authentic employer brand -- Brand stories: tell, don't yell -- Rhetoric, rules, reasoning -- The final question first. |
| ctrlnum | (OCoLC)903931186 |
| dewey-full | 658.8/27019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27019 |
| dewey-search | 658.8/27019 |
| dewey-sort | 3658.8 527019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBU-ocn903931186 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:18Z |
| institution | BVB |
| isbn | 9780749471743 0749471743 9781336021099 1336021098 |
| language | English |
| oclc_num | 903931186 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page, |
| record_format | marc |
| spelling | Gabay, Jonathan. Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. London ; Philadelphia : Kogan Page, 2015. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus. He answers key questions about brand and reputation management, including: --Why do we trust some brands more than others? --How important is integrity for a brand's survival? --How can brand confidence be rebuilt during a crisis?Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, Brand Psychology reveals how to build a meaningful brand that resonates with the public"-- Provided by publisher "Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public"-- Provided by publisher Print version record. Left Lobe. Believing is not seeing, seeing is believing -- Lies, excuses and further justifications for inconvenient truths -- Brains, brands, bytes, Bolshevik brawls and teenage tantrums -- Cloud-high reputatiuons, big media personalities and bigger data -- Smoke and mirroring -- Rings of confidence -- Egg whites, whitewash and snowflakes -- Flattered trusted minds and fluttery trusting hearts -- Under the influence -- From addictive self-interests to interesting selves -- Brand me -- Maslow: misunderstood? -- The Church of Brand Ideology: open for redemption, 24/7 -- Right Lobe. In the spotlight -- Can we still be friends? -- Ids and Cegos -- You don't have to be mad to work here: brand leadership and psychosis -- Big boys don't cry -- The authentic employer brand -- Brand stories: tell, don't yell -- Rhetoric, rules, reasoning -- The final question first. Includes bibliographical references and index. Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. Consommateurs Fidélité. Entreprises Image. corporate image. aat Public Relations. bicssc BUSINESS & ECONOMICS Consumer Behavior. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Public Relations. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products Psychological aspects fast Corporate image fast Customer loyalty fast Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Neuroökonomik gnd http://d-nb.info/gnd/7613972-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Brands and branding. thema Sales and marketing. thema Public relations. thema Business and Management. ukslc Electronic book. has work: Brand psychology (Work) https://id.oclc.org/worldcat/entity/E39PCXDJ9bRGb4hYjPtPGxHKkC https://id.oclc.org/worldcat/ontology/hasWork Print version: Gabay, Jonathan. Brand psychology 9780749471736 (DLC) 2015000569 (OCoLC)889167271 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958402 Volltext |
| spellingShingle | Gabay, Jonathan Brand psychology : consumer perceptions, corporate reputations / Left Lobe. Believing is not seeing, seeing is believing -- Lies, excuses and further justifications for inconvenient truths -- Brains, brands, bytes, Bolshevik brawls and teenage tantrums -- Cloud-high reputatiuons, big media personalities and bigger data -- Smoke and mirroring -- Rings of confidence -- Egg whites, whitewash and snowflakes -- Flattered trusted minds and fluttery trusting hearts -- Under the influence -- From addictive self-interests to interesting selves -- Brand me -- Maslow: misunderstood? -- The Church of Brand Ideology: open for redemption, 24/7 -- Right Lobe. In the spotlight -- Can we still be friends? -- Ids and Cegos -- You don't have to be mad to work here: brand leadership and psychosis -- Big boys don't cry -- The authentic employer brand -- Brand stories: tell, don't yell -- Rhetoric, rules, reasoning -- The final question first. Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. Consommateurs Fidélité. Entreprises Image. corporate image. aat Public Relations. bicssc BUSINESS & ECONOMICS Consumer Behavior. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Public Relations. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products Psychological aspects fast Corporate image fast Customer loyalty fast Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Neuroökonomik gnd http://d-nb.info/gnd/7613972-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Brands and branding. thema Sales and marketing. thema Public relations. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh97009091 http://id.loc.gov/authorities/subjects/sh85032900 http://d-nb.info/gnd/4144679-3 http://d-nb.info/gnd/7613972-4 http://d-nb.info/gnd/4062644-1 |
| title | Brand psychology : consumer perceptions, corporate reputations / |
| title_auth | Brand psychology : consumer perceptions, corporate reputations / |
| title_exact_search | Brand psychology : consumer perceptions, corporate reputations / |
| title_full | Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. |
| title_fullStr | Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. |
| title_full_unstemmed | Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. |
| title_short | Brand psychology : |
| title_sort | brand psychology consumer perceptions corporate reputations |
| title_sub | consumer perceptions, corporate reputations / |
| topic | Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. Consommateurs Fidélité. Entreprises Image. corporate image. aat Public Relations. bicssc BUSINESS & ECONOMICS Consumer Behavior. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Public Relations. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products Psychological aspects fast Corporate image fast Customer loyalty fast Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Neuroökonomik gnd http://d-nb.info/gnd/7613972-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Brands and branding. thema Sales and marketing. thema Public relations. thema Business and Management. ukslc |
| topic_facet | Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Customer loyalty. Corporate image. Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. Consommateurs Fidélité. Entreprises Image. corporate image. Public Relations. BUSINESS & ECONOMICS Consumer Behavior. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Public Relations. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Brand name products Psychological aspects Corporate image Customer loyalty Markenpolitik Neuroökonomik Verbraucherverhalten Brands and branding. Sales and marketing. Public relations. Business and Management. Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958402 |
| work_keys_str_mv | AT gabayjonathan brandpsychologyconsumerperceptionscorporatereputations |