Holdings: Entrepreneurship in international marketing /

Entrepreneurship in international marketing /:

The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship...

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Bibliographic Details
Other Authors:	Zou, Shaoming (Editor), Xu, Hui (Editor), Shi, Linda Hui (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley : Emerald Group Publishing Limited, 2015.
Series:	Advances in international marketing ; v. 25.
Subjects:	Export marketing. Entrepreneurship. Entrepreneurship Entrepreneuriat. entrepreneurs. Business & management. International business. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Export marketing
Online Access:	DE-862 DE-863
Summary:	The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.
Physical Description:	1 online resource (xviii, 320 pages) : illustrations
Bibliography:	Includes bibliographical references.
ISBN:	9781784414474 1784414476 9780762307951 0762307951
ISSN:	1474-7979

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illustrated	Illustrated
indexdate	2025-03-18T14:27:51Z
institution	BVB
isbn	9781784414474 1784414476 9780762307951 0762307951
issn	1474-7979
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physical	1 online resource (xviii, 320 pages) : illustrations
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series	Advances in international marketing ;
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spelling	Entrepreneurship in international marketing / edited by Zou, Shaoming, Hui Xu, Linda Hui Shi. Bingley : Emerald Group Publishing Limited, 2015. ©2015 1 online resource (xviii, 320 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Advances in international marketing ; volume 25 Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed February 16, 2015). Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux. The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms. English. Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 Entrepreneurship https://id.nlm.nih.gov/mesh/D016520 Entrepreneuriat. entrepreneurs. aat Business & management. bicssc International business. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Entrepreneurship fast Export marketing fast Zou, Shaoming, editor. https://id.oclc.org/worldcat/entity/E39PCjxwxvg8hbHmBrV83yP84q http://id.loc.gov/authorities/names/nb2011007943 Xu, Hui, editor. Shi, Linda Hui, editor. has work: Entrepreneurship in international marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGhmv84CFb6gt69XBcw3PP https://id.oclc.org/worldcat/ontology/hasWork Print version: Entrepreneurship in international marketing. First edition. Bingley, England : Emerald, ©2015 xviii, 320 pages Advances in international marketing ; Volume 25 1474-7979 9781784414481 Advances in international marketing ; v. 25. http://id.loc.gov/authorities/names/no00013262
spellingShingle	Entrepreneurship in international marketing / Advances in international marketing ; Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux. Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 Entrepreneurship https://id.nlm.nih.gov/mesh/D016520 Entrepreneuriat. entrepreneurs. aat Business & management. bicssc International business. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Entrepreneurship fast Export marketing fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85046502 http://id.loc.gov/authorities/subjects/sh85044149 https://id.nlm.nih.gov/mesh/D016520
title	Entrepreneurship in international marketing /
title_auth	Entrepreneurship in international marketing /
title_exact_search	Entrepreneurship in international marketing /
title_full	Entrepreneurship in international marketing / edited by Zou, Shaoming, Hui Xu, Linda Hui Shi.
title_fullStr	Entrepreneurship in international marketing / edited by Zou, Shaoming, Hui Xu, Linda Hui Shi.
title_full_unstemmed	Entrepreneurship in international marketing / edited by Zou, Shaoming, Hui Xu, Linda Hui Shi.
title_short	Entrepreneurship in international marketing /
title_sort	entrepreneurship in international marketing
topic	Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 Entrepreneurship https://id.nlm.nih.gov/mesh/D016520 Entrepreneuriat. entrepreneurs. aat Business & management. bicssc International business. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Entrepreneurship fast Export marketing fast
topic_facet	Export marketing. Entrepreneurship. Entrepreneurship Entrepreneuriat. entrepreneurs. Business & management. International business. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Export marketing
work_keys_str_mv	AT zoushaoming entrepreneurshipininternationalmarketing AT xuhui entrepreneurshipininternationalmarketing AT shilindahui entrepreneurshipininternationalmarketing

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