Business strategies :: types, benefits and effects on firm performance /

Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm's positive reputation. Offering quality products and services is an i...

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Bibliographische Detailangaben
Weitere Verfasser: Porter, Cindy (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : Nova Science Publishers, Inc., ©2015
Schriftenreihe:Business issues, competition and entrepreneurship series.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm's positive reputation. Offering quality products and services is an important subject in today's marketplace and establishes several benefits that enhance the value of the product or service from perspective of the sport fan. This book begins by discussing marketing quality and complaints among professional sport teams. The book continues to address a conceptual framework.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9781634637206
1634637208

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