Verfügbarkeit: The retail value proposition :

The retail value proposition :: crafting unique experiences at compelling prices /

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Murray, Kyle B. (Kyle Bayne), 1973-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Toronto [Ont.] : University of Toronto Press, ©2013
Schlagworte:	Marketing. Retail trade. Marketing Commerce de détail. marketing. BUSINESS & ECONOMICS > Industries > Retailing. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Retail trade Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Beschreibung:	1 online resource (xvii, 225 pages) : illustrations, digital file
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781442696488 1442696486 9781442696495 1442696494

Internformat

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBU-ocn899213243
003	OCoLC
005	20241004212047.0
006	m o d
007	cr cn\|\|\|\|\|\|a\|\|
008	121023t20132013onca ob 001 0 eng d
040			\|a CELBN \|b eng \|e pn \|c CELBN \|d OCLCO \|d YDX \|d YDXCP \|d E7B \|d JSTOR \|d N$T \|d OCLCF \|d CAUOI \|d OCLCQ \|d EBLCP \|d OCLCQ \|d TEFOD \|d TOH \|d OCLCQ \|d AGLDB \|d CNKUC \|d MERUC \|d OCLCQ \|d STF \|d MNI \|d INT \|d OCLCQ \|d YOU \|d AU@ \|d OCLCQ \|d VLY \|d K6U \|d SFB \|d OCLCO \|d OCLCQ \|d P@U \|d OCLCQ \|d OCLCO \|d OCLCQ \|d OCLCL \|d SXB
019			\|a 841793956 \|a 923828853 \|a 956622592 \|a 958387750 \|a 1162383806 \|a 1290102874 \|a 1300608095
020			\|a 9781442696488 \|q (electronic bk.)
020			\|a 1442696486 \|q (electronic bk.)
020			\|a 9781442696495 \|q (electronic bk.)
020			\|a 1442696494 \|q (electronic bk.)
020			\|z 9781442643635
020			\|z 1442643633
024	7		\|a 10.3138/9781442696488 \|2 doi
035			\|a (OCoLC)899213243 \|z (OCoLC)841793956 \|z (OCoLC)923828853 \|z (OCoLC)956622592 \|z (OCoLC)958387750 \|z (OCoLC)1162383806 \|z (OCoLC)1290102874 \|z (OCoLC)1300608095
037			\|a 22573/ctt2jz6h6 \|b JSTOR
037			\|a 07BA4CAC-0722-47EB-B43F-5BD27522A886 \|b OverDrive, Inc. \|n http://www.overdrive.com
050		4	\|a HF5415 \|b .M87 2013eb
055		0	\|a HF5415 \|b M87 2012
072		7	\|a BUS057000 \|2 bisacsh
072		7	\|a BUS043000 \|2 bisacsh
072		7	\|a BUS000000 \|2 bisacsh
072		7	\|a BUS \|x 082000 \|2 bisacsh
072		7	\|a BUS \|x 041000 \|2 bisacsh
072		7	\|a BUS \|x 042000 \|2 bisacsh
072		7	\|a BUS \|x 085000 \|2 bisacsh
082	7		\|a 658.8/7 \|2 23
049			\|a MAIN
100	1		\|a Murray, Kyle B. \|q (Kyle Bayne), \|d 1973- \|1 https://id.oclc.org/worldcat/entity/E39PCjqKTb9R9B7cQvYPXXJbMK \|0 http://id.loc.gov/authorities/names/no2013037978
245	1	4	\|a The retail value proposition : \|b crafting unique experiences at compelling prices / \|c Kyle B. Murray.
260			\|a Toronto [Ont.] : \|b University of Toronto Press, \|c ©2013 \|e (Ottawa, Ontario : \|f Canadian Electronic Library, \|g 2013)
300			\|a 1 online resource (xvii, 225 pages) : \|b illustrations, digital file
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a text file
504			\|a Includes bibliographical references and index.
505	0		\|a PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
520			\|a Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
546			\|a English.
650		0	\|a Marketing. \|0 http://id.loc.gov/authorities/subjects/sh85081333
650		0	\|a Retail trade. \|0 http://id.loc.gov/authorities/subjects/sh85113295
650		2	\|a Marketing \|0 https://id.nlm.nih.gov/mesh/D040541
650		6	\|a Marketing.
650		6	\|a Commerce de détail.
650		7	\|a marketing. \|2 aat
650		7	\|a BUSINESS & ECONOMICS \|x Industries \|x Retailing. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Industrial Management. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Management. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Management Science. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Organizational Behavior. \|2 bisacsh
650		7	\|a Marketing \|2 fast
650		7	\|a Retail trade \|2 fast
655		4	\|a Electronic book.
758			\|i has work: \|a The retail value proposition (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCGJfwv44YgM4mBQmY3yTVy \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|z 9781442643635 \|z 1442643633 \|w (OCoLC)830948027
856	4	0	\|l FWS01 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682851 \|3 Volltext
936			\|a BATCHLOAD
938			\|a Project MUSE \|b MUSE \|n musev2_105786
938			\|a Canadian Electronic Library \|b CELB \|n 438918
938			\|a ProQuest Ebook Central \|b EBLB \|n EBL4672884
938			\|a ProQuest Ebook Central \|b EBLB \|n EBL3286014
938			\|a ebrary \|b EBRY \|n ebr10690462
938			\|a EBSCOhost \|b EBSC \|n 682851
938			\|a YBP Library Services \|b YANK \|n 10684988
938			\|a YBP Library Services \|b YANK \|n 7441842
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBU
049			\|a DE-863

Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn899213243
_version_	1816796917006336001
adam_text
any_adam_object
author	Murray, Kyle B. (Kyle Bayne), 1973-
author_GND	http://id.loc.gov/authorities/names/no2013037978
author_facet	Murray, Kyle B. (Kyle Bayne), 1973-
author_role
author_sort	Murray, Kyle B. 1973-
author_variant	k b m kb kbm
building	Verbundindex
bvnumber	localFWS
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415 .M87 2013eb
callnumber-search	HF5415 .M87 2013eb
callnumber-sort	HF 45415 M87 42013EB
callnumber-subject	HF - Commerce
collection	ZDB-4-EBU
contents	PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
ctrlnum	(OCoLC)899213243
dewey-full	658.8/7
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/7
dewey-search	658.8/7
dewey-sort	3658.8 17
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04574cam a2200841 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn899213243</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn\|\|\|\|\|\|a\|\|</controlfield><controlfield tag="008">121023t20132013onca ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CELBN</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">CELBN</subfield><subfield code="d">OCLCO</subfield><subfield code="d">YDX</subfield><subfield code="d">YDXCP</subfield><subfield code="d">E7B</subfield><subfield code="d">JSTOR</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">CAUOI</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">TEFOD</subfield><subfield code="d">TOH</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">CNKUC</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">MNI</subfield><subfield code="d">INT</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YOU</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VLY</subfield><subfield code="d">K6U</subfield><subfield code="d">SFB</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">P@U</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCL</subfield><subfield code="d">SXB</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">841793956</subfield><subfield code="a">923828853</subfield><subfield code="a">956622592</subfield><subfield code="a">958387750</subfield><subfield code="a">1162383806</subfield><subfield code="a">1290102874</subfield><subfield code="a">1300608095</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781442696488</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1442696486</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781442696495</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1442696494</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781442643635</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1442643633</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3138/9781442696488</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)899213243</subfield><subfield code="z">(OCoLC)841793956</subfield><subfield code="z">(OCoLC)923828853</subfield><subfield code="z">(OCoLC)956622592</subfield><subfield code="z">(OCoLC)958387750</subfield><subfield code="z">(OCoLC)1162383806</subfield><subfield code="z">(OCoLC)1290102874</subfield><subfield code="z">(OCoLC)1300608095</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">22573/ctt2jz6h6</subfield><subfield code="b">JSTOR</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">07BA4CAC-0722-47EB-B43F-5BD27522A886</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield><subfield code="b">.M87 2013eb</subfield></datafield><datafield tag="055" ind1=" " ind2="0"><subfield code="a">HF5415</subfield><subfield code="b">M87 2012</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS057000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS000000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/7</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Murray, Kyle B.</subfield><subfield code="q">(Kyle Bayne),</subfield><subfield code="d">1973-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjqKTb9R9B7cQvYPXXJbMK</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2013037978</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The retail value proposition :</subfield><subfield code="b">crafting unique experiences at compelling prices /</subfield><subfield code="c">Kyle B. Murray.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Toronto [Ont.] :</subfield><subfield code="b">University of Toronto Press,</subfield><subfield code="c">©2013</subfield><subfield code="e">(Ottawa, Ontario :</subfield><subfield code="f">Canadian Electronic Library,</subfield><subfield code="g">2013)</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xvii, 225 pages) :</subfield><subfield code="b">illustrations, digital file</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Retail trade.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85113295</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D040541</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Commerce de détail.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industries</subfield><subfield code="x">Retailing.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Retail trade</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic book.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">The retail value proposition (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGJfwv44YgM4mBQmY3yTVy</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9781442643635</subfield><subfield code="z">1442643633</subfield><subfield code="w">(OCoLC)830948027</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682851</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="936" ind1=" " ind2=" "><subfield code="a">BATCHLOAD</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Project MUSE</subfield><subfield code="b">MUSE</subfield><subfield code="n">musev2_105786</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Canadian Electronic Library</subfield><subfield code="b">CELB</subfield><subfield code="n">438918</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL4672884</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL3286014</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10690462</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">682851</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10684988</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">7441842</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
genre	Electronic book.
genre_facet	Electronic book.
id	ZDB-4-EBU-ocn899213243
illustrated	Illustrated
indexdate	2024-11-26T14:49:17Z
institution	BVB
isbn	9781442696488 1442696486 9781442696495 1442696494
language	English
oclc_num	899213243
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (xvii, 225 pages) : illustrations, digital file
psigel	ZDB-4-EBU
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	University of Toronto Press,
record_format	marc
spelling	Murray, Kyle B. (Kyle Bayne), 1973- https://id.oclc.org/worldcat/entity/E39PCjqKTb9R9B7cQvYPXXJbMK http://id.loc.gov/authorities/names/no2013037978 The retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. Toronto [Ont.] : University of Toronto Press, ©2013 (Ottawa, Ontario : Canadian Electronic Library, 2013) 1 online resource (xvii, 225 pages) : illustrations, digital file text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Includes bibliographical references and index. PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. English. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Retail trade. http://id.loc.gov/authorities/subjects/sh85113295 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Commerce de détail. marketing. aat BUSINESS & ECONOMICS Industries Retailing. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Retail trade fast Electronic book. has work: The retail value proposition (Text) https://id.oclc.org/worldcat/entity/E39PCGJfwv44YgM4mBQmY3yTVy https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781442643635 1442643633 (OCoLC)830948027 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682851 Volltext
spellingShingle	Murray, Kyle B. (Kyle Bayne), 1973- The retail value proposition : crafting unique experiences at compelling prices / PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Retail trade. http://id.loc.gov/authorities/subjects/sh85113295 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Commerce de détail. marketing. aat BUSINESS & ECONOMICS Industries Retailing. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Retail trade fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85113295 https://id.nlm.nih.gov/mesh/D040541
title	The retail value proposition : crafting unique experiences at compelling prices /
title_auth	The retail value proposition : crafting unique experiences at compelling prices /
title_exact_search	The retail value proposition : crafting unique experiences at compelling prices /
title_full	The retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.
title_fullStr	The retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.
title_full_unstemmed	The retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.
title_short	The retail value proposition :
title_sort	retail value proposition crafting unique experiences at compelling prices
title_sub	crafting unique experiences at compelling prices /
topic	Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Retail trade. http://id.loc.gov/authorities/subjects/sh85113295 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Commerce de détail. marketing. aat BUSINESS & ECONOMICS Industries Retailing. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Retail trade fast
topic_facet	Marketing. Retail trade. Marketing Commerce de détail. marketing. BUSINESS & ECONOMICS Industries Retailing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Retail trade Electronic book.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682851
work_keys_str_mv	AT murraykyleb theretailvaluepropositioncraftinguniqueexperiencesatcompellingprices AT murraykyleb retailvaluepropositioncraftinguniqueexperiencesatcompellingprices

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge