Marketing theory :: foundations, controversy, strategy, resource-advantage theory /
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon ; New York :
Routledge,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundatio. |
| Beschreibung: | Originally published: M.E. Sharpe, 2010. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 9781317465140 1317465148 9781315702537 1315702533 9781317465126 1317465121 9781317465133 131746513X 0765623633 9780765623638 |
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| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed January 22, 2015). | |
| 520 | |a One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundatio. | ||
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| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
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| contents | On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. |
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| dewey-search | 658.8001 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Hunt, Shelby D., author. http://id.loc.gov/authorities/names/n82066191 Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. Abingdon, Oxon ; New York : Routledge, 2015. ©2010 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Originally published: M.E. Sharpe, 2010. Includes bibliographical references and indexes. On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. Online resource; title from PDF title page (EBSCO, viewed January 22, 2015). One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundatio. English. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. Marketing Recherche. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Electronic book. has work: Marketing theory (Text) https://id.oclc.org/worldcat/entity/E39PCFyRdHYGppBBMv3W3MpVYd https://id.oclc.org/worldcat/ontology/hasWork Print version: Hunt, Shelby D. Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Hoboken : Taylor and Francis, ©2014 9780765623638 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=929239 Volltext |
| spellingShingle | Hunt, Shelby D. Marketing theory : foundations, controversy, strategy, resource-advantage theory / On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. Marketing Recherche. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85081350 |
| title | Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
| title_alt | On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. |
| title_auth | Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
| title_exact_search | Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
| title_full | Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. |
| title_fullStr | Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. |
| title_full_unstemmed | Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. |
| title_short | Marketing theory : |
| title_sort | marketing theory foundations controversy strategy resource advantage theory |
| title_sub | foundations, controversy, strategy, resource-advantage theory / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. Marketing Recherche. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast |
| topic_facet | Marketing. Marketing research. Marketing Recherche. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Marketing research Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=929239 |
| work_keys_str_mv | AT huntshelbyd marketingtheoryfoundationscontroversystrategyresourceadvantagetheory |