Gunn sights :: taking aim on selling in the high-stakes industry of international aerospace /
Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. O...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Annapolis, Maryland :
Naval Institute Press,
2007.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered 250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cutthroat domestic and in. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (221 pages) : illustrations |
| ISBN: | 9781612514154 1612514154 |
Internformat
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| 245 | 1 | 0 | |a Gunn sights : |b taking aim on selling in the high-stakes industry of international aerospace / |c Tom Gunn ; book design, David Alcorn. |
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| 505 | 0 | |a Cover; Title Page; Copyright; Dedication; Contents; Preface; Introduction; Chapter One: The Business of Aerospace; Chapter Two: People; Chapter Three: The Business of Selling; Chapter Four: Selected Case Studies; Chapter Five: The Process; Epilogue; Index; About the Author. | |
| 520 | |a Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered 250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cutthroat domestic and in. | ||
| 650 | 0 | |a Aerospace industries. |0 http://id.loc.gov/authorities/subjects/sh85001423 | |
| 650 | 0 | |a Aircraft industry. |0 http://id.loc.gov/authorities/subjects/sh85002753 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Industries aérospatiales. | |
| 650 | 6 | |a Industrie aéronautique. | |
| 650 | 6 | |a Marketing. | |
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| 650 | 7 | |a Aircraft industry |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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| author | Gunn, Tom, 1943- |
| author_GND | http://id.loc.gov/authorities/names/n2008037935 |
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| author_sort | Gunn, Tom, 1943- |
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| contents | Cover; Title Page; Copyright; Dedication; Contents; Preface; Introduction; Chapter One: The Business of Aerospace; Chapter Two: People; Chapter Three: The Business of Selling; Chapter Four: Selected Case Studies; Chapter Five: The Process; Epilogue; Index; About the Author. |
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| dewey-search | 629.1068/8 |
| dewey-sort | 3629.1068 18 |
| dewey-tens | 620 - Engineering and allied operations |
| discipline | Verkehr / Transport |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn896834749 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:17Z |
| institution | BVB |
| isbn | 9781612514154 1612514154 |
| language | English |
| oclc_num | 896834749 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (221 pages) : illustrations |
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| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Naval Institute Press, |
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| spelling | Gunn, Tom, 1943- author. https://id.oclc.org/worldcat/entity/E39PCjyWCfMCPDqmX4DryK3Hwd http://id.loc.gov/authorities/names/n2008037935 Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / Tom Gunn ; book design, David Alcorn. Annapolis, Maryland : Naval Institute Press, 2007. ©2007 1 online resource (221 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Print version record. Cover; Title Page; Copyright; Dedication; Contents; Preface; Introduction; Chapter One: The Business of Aerospace; Chapter Two: People; Chapter Three: The Business of Selling; Chapter Four: Selected Case Studies; Chapter Five: The Process; Epilogue; Index; About the Author. Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered 250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cutthroat domestic and in. Aerospace industries. http://id.loc.gov/authorities/subjects/sh85001423 Aircraft industry. http://id.loc.gov/authorities/subjects/sh85002753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Industries aérospatiales. Industrie aéronautique. Marketing. marketing. aat TECHNOLOGY & ENGINEERING Engineering (General) bisacsh Aerospace industries fast Aircraft industry fast Marketing fast Alcorn, David, book designer. has work: Gunn sights (Text) https://id.oclc.org/worldcat/entity/E39PCFvkWCg4mMd67TyGtw3gfC https://id.oclc.org/worldcat/ontology/hasWork Print version: Gunn, Tom, 1943- Gunn sights FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=954209 Volltext |
| spellingShingle | Gunn, Tom, 1943- Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / Cover; Title Page; Copyright; Dedication; Contents; Preface; Introduction; Chapter One: The Business of Aerospace; Chapter Two: People; Chapter Three: The Business of Selling; Chapter Four: Selected Case Studies; Chapter Five: The Process; Epilogue; Index; About the Author. Aerospace industries. http://id.loc.gov/authorities/subjects/sh85001423 Aircraft industry. http://id.loc.gov/authorities/subjects/sh85002753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Industries aérospatiales. Industrie aéronautique. Marketing. marketing. aat TECHNOLOGY & ENGINEERING Engineering (General) bisacsh Aerospace industries fast Aircraft industry fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001423 http://id.loc.gov/authorities/subjects/sh85002753 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / |
| title_auth | Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / |
| title_exact_search | Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / |
| title_full | Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / Tom Gunn ; book design, David Alcorn. |
| title_fullStr | Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / Tom Gunn ; book design, David Alcorn. |
| title_full_unstemmed | Gunn sights : taking aim on selling in the high-stakes industry of international aerospace / Tom Gunn ; book design, David Alcorn. |
| title_short | Gunn sights : |
| title_sort | gunn sights taking aim on selling in the high stakes industry of international aerospace |
| title_sub | taking aim on selling in the high-stakes industry of international aerospace / |
| topic | Aerospace industries. http://id.loc.gov/authorities/subjects/sh85001423 Aircraft industry. http://id.loc.gov/authorities/subjects/sh85002753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Industries aérospatiales. Industrie aéronautique. Marketing. marketing. aat TECHNOLOGY & ENGINEERING Engineering (General) bisacsh Aerospace industries fast Aircraft industry fast Marketing fast |
| topic_facet | Aerospace industries. Aircraft industry. Marketing. Marketing Industries aérospatiales. Industrie aéronautique. marketing. TECHNOLOGY & ENGINEERING Engineering (General) Aerospace industries Aircraft industry |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=954209 |
| work_keys_str_mv | AT gunntom gunnsightstakingaimonsellinginthehighstakesindustryofinternationalaerospace AT alcorndavid gunnsightstakingaimonsellinginthehighstakesindustryofinternationalaerospace |