The people powered brand :: a blueprint for B2B brand and culture transformation /
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY :
Paramount Market Publishing, Inc,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (x, 158 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780985179557 0985179554 0985179597 9780985179595 |
Internformat
MARC
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| 100 | 1 | |a Wirthwein, Chris, |e author. |0 http://id.loc.gov/authorities/names/no2008028696 | |
| 245 | 1 | 4 | |a The people powered brand : |b a blueprint for B2B brand and culture transformation / |c Chris Wirthwein, Joe Bannon. |
| 264 | 1 | |a Ithaca, NY : |b Paramount Market Publishing, Inc, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (x, 158 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Industrial marketing. |0 http://id.loc.gov/authorities/subjects/sh85065897 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Marketing industriel. | |
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| 650 | 7 | |a branding. |2 aat | |
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| 700 | 1 | |a Bannon, Joe, |e author. |0 http://id.loc.gov/authorities/names/no2014045743 | |
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| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=775574 |3 Volltext |
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Datensatz im Suchindex
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| _version_ | 1816796916010188800 |
| adam_text | |
| any_adam_object | |
| author | Wirthwein, Chris Bannon, Joe |
| author_GND | http://id.loc.gov/authorities/names/no2008028696 http://id.loc.gov/authorities/names/no2014045743 |
| author_facet | Wirthwein, Chris Bannon, Joe |
| author_role | aut aut |
| author_sort | Wirthwein, Chris |
| author_variant | c w cw j b jb |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1263 .W57 2014eb |
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| collection | ZDB-4-EBU |
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| dewey-full | 658.8 |
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| dewey-search | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:16Z |
| institution | BVB |
| isbn | 9780985179557 0985179554 0985179597 9780985179595 |
| language | English |
| oclc_num | 893440474 |
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| physical | 1 online resource (x, 158 pages) |
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| publishDate | 2014 |
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| publisher | Paramount Market Publishing, Inc, |
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| spelling | Wirthwein, Chris, author. http://id.loc.gov/authorities/names/no2008028696 The people powered brand : a blueprint for B2B brand and culture transformation / Chris Wirthwein, Joe Bannon. Ithaca, NY : Paramount Market Publishing, Inc, [2014] ©2014 1 online resource (x, 158 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing industriel. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Industrial marketing fast Bannon, Joe, author. http://id.loc.gov/authorities/names/no2014045743 has work: The people powered brand (Text) https://id.oclc.org/worldcat/entity/E39PCFDHVB73D34tx9Ht8B6D4q https://id.oclc.org/worldcat/ontology/hasWork Print version: Wirthwein, Chris. People powered brand 0985179554 (OCoLC)869904638 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=775574 Volltext |
| spellingShingle | Wirthwein, Chris Bannon, Joe The people powered brand : a blueprint for B2B brand and culture transformation / Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing industriel. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Industrial marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85065897 http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | The people powered brand : a blueprint for B2B brand and culture transformation / |
| title_auth | The people powered brand : a blueprint for B2B brand and culture transformation / |
| title_exact_search | The people powered brand : a blueprint for B2B brand and culture transformation / |
| title_full | The people powered brand : a blueprint for B2B brand and culture transformation / Chris Wirthwein, Joe Bannon. |
| title_fullStr | The people powered brand : a blueprint for B2B brand and culture transformation / Chris Wirthwein, Joe Bannon. |
| title_full_unstemmed | The people powered brand : a blueprint for B2B brand and culture transformation / Chris Wirthwein, Joe Bannon. |
| title_short | The people powered brand : |
| title_sort | people powered brand a blueprint for b2b brand and culture transformation |
| title_sub | a blueprint for B2B brand and culture transformation / |
| topic | Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing industriel. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Industrial marketing fast |
| topic_facet | Industrial marketing. Branding (Marketing) Marketing industriel. Stratégie de marque. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Industrial marketing |
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