The Heineken story :: the 'lager' than life tale of the world's bestselling beer /
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery i...
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| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Profile Books,
2014.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781782831136 1782831134 |
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| 520 | |a Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal. | ||
| 505 | 0 | |a Copyright Page; Contents; Prologue; Chapter 1: All or Nothing!; Chapter 2: Bier soll sein!; Chapter 3: The Dutch Beer King of Manhattan; Chapter 4: Our Young Friend; Chapter 5: Gulping Down Amstel; Chapter 6: The Making of Freddy; Chapter 7: Refreshing the UK; Chapter 8: Fortress Europe; Chapter 9: The Kidnapping; Chapter 10: Losing Its Fizz; Chapter 11: Taking Over New York; Chapter 12: The Uncrowned Beer King; Chapter 13: The Beer Wars; Chapter 14: After Freddy; Chapter 15: Last Round; Epilogue; Acknowledgements; Bibliography; Sources; References; Index. | |
| 600 | 1 | 0 | |a Heineken, Alfred Henry, |d 1923-2002. |0 http://id.loc.gov/authorities/names/n97026813 |
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| contents | Copyright Page; Contents; Prologue; Chapter 1: All or Nothing!; Chapter 2: Bier soll sein!; Chapter 3: The Dutch Beer King of Manhattan; Chapter 4: Our Young Friend; Chapter 5: Gulping Down Amstel; Chapter 6: The Making of Freddy; Chapter 7: Refreshing the UK; Chapter 8: Fortress Europe; Chapter 9: The Kidnapping; Chapter 10: Losing Its Fizz; Chapter 11: Taking Over New York; Chapter 12: The Uncrowned Beer King; Chapter 13: The Beer Wars; Chapter 14: After Freddy; Chapter 15: Last Round; Epilogue; Acknowledgements; Bibliography; Sources; References; Index. |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Smit, Barbara, author. The Heineken story : the 'lager' than life tale of the world's bestselling beer / Barbara Smit. London : Profile Books, 2014. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier CIP data; item not viewed. Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal. Copyright Page; Contents; Prologue; Chapter 1: All or Nothing!; Chapter 2: Bier soll sein!; Chapter 3: The Dutch Beer King of Manhattan; Chapter 4: Our Young Friend; Chapter 5: Gulping Down Amstel; Chapter 6: The Making of Freddy; Chapter 7: Refreshing the UK; Chapter 8: Fortress Europe; Chapter 9: The Kidnapping; Chapter 10: Losing Its Fizz; Chapter 11: Taking Over New York; Chapter 12: The Uncrowned Beer King; Chapter 13: The Beer Wars; Chapter 14: After Freddy; Chapter 15: Last Round; Epilogue; Acknowledgements; Bibliography; Sources; References; Index. Heineken, Alfred Henry, 1923-2002. http://id.loc.gov/authorities/names/n97026813 Heineken's Bierbrouwerij Maatschappij. http://id.loc.gov/authorities/names/n97026816 Heineken, Alfred Henry, 1923-2002 fast https://id.oclc.org/worldcat/entity/E39PBJh4qvRTp8r8bkPMxYp9Dq Heineken's Bierbrouwerij Maatschappij fast Brewing industry Netherlands History. Brasserie Pays-Bas Histoire. Brewing industry fast Netherlands fast https://id.oclc.org/worldcat/entity/E39PBJk4D96j3YTHJQfHCV3vpP History fast has work: The Heineken story (Text) https://id.oclc.org/worldcat/entity/E39PCGQjH6MvwMW6mRXKQJjTtq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781781253601 |
| spellingShingle | Smit, Barbara The Heineken story : the 'lager' than life tale of the world's bestselling beer / Copyright Page; Contents; Prologue; Chapter 1: All or Nothing!; Chapter 2: Bier soll sein!; Chapter 3: The Dutch Beer King of Manhattan; Chapter 4: Our Young Friend; Chapter 5: Gulping Down Amstel; Chapter 6: The Making of Freddy; Chapter 7: Refreshing the UK; Chapter 8: Fortress Europe; Chapter 9: The Kidnapping; Chapter 10: Losing Its Fizz; Chapter 11: Taking Over New York; Chapter 12: The Uncrowned Beer King; Chapter 13: The Beer Wars; Chapter 14: After Freddy; Chapter 15: Last Round; Epilogue; Acknowledgements; Bibliography; Sources; References; Index. Heineken, Alfred Henry, 1923-2002. http://id.loc.gov/authorities/names/n97026813 Heineken's Bierbrouwerij Maatschappij. http://id.loc.gov/authorities/names/n97026816 Heineken, Alfred Henry, 1923-2002 fast https://id.oclc.org/worldcat/entity/E39PBJh4qvRTp8r8bkPMxYp9Dq Heineken's Bierbrouwerij Maatschappij fast Brewing industry Netherlands History. Brasserie Pays-Bas Histoire. Brewing industry fast |
| subject_GND | http://id.loc.gov/authorities/names/n97026813 http://id.loc.gov/authorities/names/n97026816 |
| title | The Heineken story : the 'lager' than life tale of the world's bestselling beer / |
| title_auth | The Heineken story : the 'lager' than life tale of the world's bestselling beer / |
| title_exact_search | The Heineken story : the 'lager' than life tale of the world's bestselling beer / |
| title_full | The Heineken story : the 'lager' than life tale of the world's bestselling beer / Barbara Smit. |
| title_fullStr | The Heineken story : the 'lager' than life tale of the world's bestselling beer / Barbara Smit. |
| title_full_unstemmed | The Heineken story : the 'lager' than life tale of the world's bestselling beer / Barbara Smit. |
| title_short | The Heineken story : |
| title_sort | heineken story the lager than life tale of the world s bestselling beer |
| title_sub | the 'lager' than life tale of the world's bestselling beer / |
| topic | Heineken, Alfred Henry, 1923-2002. http://id.loc.gov/authorities/names/n97026813 Heineken's Bierbrouwerij Maatschappij. http://id.loc.gov/authorities/names/n97026816 Heineken, Alfred Henry, 1923-2002 fast https://id.oclc.org/worldcat/entity/E39PBJh4qvRTp8r8bkPMxYp9Dq Heineken's Bierbrouwerij Maatschappij fast Brewing industry Netherlands History. Brasserie Pays-Bas Histoire. Brewing industry fast |
| topic_facet | Heineken, Alfred Henry, 1923-2002. Heineken's Bierbrouwerij Maatschappij. Heineken, Alfred Henry, 1923-2002 Heineken's Bierbrouwerij Maatschappij Brewing industry Netherlands History. Brasserie Pays-Bas Histoire. Brewing industry Netherlands History |
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