Social media audits :: achieving deep impact without sacrificing the bottom line /
This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford :
Chandos Publishing,
2014.
|
| Schriftenreihe: | Chandos social media series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. |
| Beschreibung: | 1 online resource (xvi, 293 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781780634265 1780634269 |
Internformat
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| 300 | |a 1 online resource (xvi, 293 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious. | |
| 520 | |a This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. | ||
| 650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Benchmarking (Management) |0 http://id.loc.gov/authorities/subjects/sh93000548 | |
| 650 | 2 | |a Social Media |0 https://id.nlm.nih.gov/mesh/D061108 | |
| 650 | 2 | |a Benchmarking |0 https://id.nlm.nih.gov/mesh/D019985 | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Étalonnage concurrentiel. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Benchmarking (Management) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 653 | |a Internet, web and social media | ||
| 653 | |a Social media | ||
| 758 | |i has work: |a Social media audits (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFHTRkYmMKBv6vTDTF7rMd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| adam_text | |
| any_adam_object | |
| author | Gattiker, Urs E. |
| author_facet | Gattiker, Urs E. |
| author_role | aut |
| author_sort | Gattiker, Urs E. |
| author_variant | u e g ue ueg |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1265 .G38 2014 |
| callnumber-sort | HF 45415.1265 G38 42014 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious. |
| ctrlnum | (OCoLC)890019654 |
| dewey-full | 658.872 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:16Z |
| institution | BVB |
| isbn | 9781780634265 1780634269 |
| language | English |
| oclc_num | 890019654 |
| open_access_boolean | |
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| series | Chandos social media series. |
| series2 | Chandos social media series |
| spelling | Gattiker, Urs E., author. Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. Oxford : Chandos Publishing, 2014. 1 online resource (xvi, 293 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Chandos social media series Includes bibliographical references and index. Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious. This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Benchmarking (Management) http://id.loc.gov/authorities/subjects/sh93000548 Social Media https://id.nlm.nih.gov/mesh/D061108 Benchmarking https://id.nlm.nih.gov/mesh/D019985 Médias sociaux. Marketing sur Internet. Étalonnage concurrentiel. social media. aat BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh Benchmarking (Management) fast Internet marketing fast Social media fast Internet, web and social media Social media has work: Social media audits (Text) https://id.oclc.org/worldcat/entity/E39PCFHTRkYmMKBv6vTDTF7rMd https://id.oclc.org/worldcat/ontology/hasWork Print version: Gattiker, Urs. Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line. Burlington : Elsevier Science, ©2013 9781843347453 Chandos social media series. http://id.loc.gov/authorities/names/no2013020813 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=755790 Volltext FWS01 ZDB-4-EBU FWS_PDA_EBU https://www.sciencedirect.com/science/book/9781843347453 Volltext |
| spellingShingle | Gattiker, Urs E. Social media audits : achieving deep impact without sacrificing the bottom line / Chandos social media series. Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Benchmarking (Management) http://id.loc.gov/authorities/subjects/sh93000548 Social Media https://id.nlm.nih.gov/mesh/D061108 Benchmarking https://id.nlm.nih.gov/mesh/D019985 Médias sociaux. Marketing sur Internet. Étalonnage concurrentiel. social media. aat BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh Benchmarking (Management) fast Internet marketing fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2006007023 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh93000548 https://id.nlm.nih.gov/mesh/D061108 https://id.nlm.nih.gov/mesh/D019985 |
| title | Social media audits : achieving deep impact without sacrificing the bottom line / |
| title_auth | Social media audits : achieving deep impact without sacrificing the bottom line / |
| title_exact_search | Social media audits : achieving deep impact without sacrificing the bottom line / |
| title_full | Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. |
| title_fullStr | Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. |
| title_full_unstemmed | Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. |
| title_short | Social media audits : |
| title_sort | social media audits achieving deep impact without sacrificing the bottom line |
| title_sub | achieving deep impact without sacrificing the bottom line / |
| topic | Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Benchmarking (Management) http://id.loc.gov/authorities/subjects/sh93000548 Social Media https://id.nlm.nih.gov/mesh/D061108 Benchmarking https://id.nlm.nih.gov/mesh/D019985 Médias sociaux. Marketing sur Internet. Étalonnage concurrentiel. social media. aat BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh Benchmarking (Management) fast Internet marketing fast Social media fast |
| topic_facet | Social media. Internet marketing. Benchmarking (Management) Social Media Benchmarking Médias sociaux. Marketing sur Internet. Étalonnage concurrentiel. social media. BUSINESS & ECONOMICS E-Commerce Internet Marketing. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Marketing Telemarketing. Internet marketing Social media |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=755790 https://www.sciencedirect.com/science/book/9781843347453 |
| work_keys_str_mv | AT gattikerurse socialmediaauditsachievingdeepimpactwithoutsacrificingthebottomline |