International marketing management :: strategies, concepts and cases in Europe /
This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Munich [Germany] :
Oldenbourg Verlag München,
2011.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning. |
| Item Description: | Includes index. |
| Physical Description: | 1 online resource (340 pages) : illustrations, tables, charts, photographs |
| ISBN: | 9783486709223 3486709224 |
Staff View
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn889301377 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 140721t20112011gw ado o 001 0 eng d | ||
| 040 | |a E7B |b eng |e rda |e pn |c E7B |d OCLCO |d YDXCP |d EBLCP |d N$T |d MOZ |d DEBSZ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d STF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 879550115 | ||
| 020 | |a 9783486709223 |q (e-book) | ||
| 020 | |a 3486709224 |q (e-book) | ||
| 020 | |z 9783486597493 | ||
| 035 | |a (OCoLC)889301377 |z (OCoLC)879550115 | ||
| 043 | |a e------ | ||
| 050 | 4 | |a HF1416.6.E85 |b .G569 2011eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.848 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Glowik, Mario, |e author. | |
| 245 | 1 | 0 | |a International marketing management : |b strategies, concepts and cases in Europe / |c by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| 264 | 1 | |a Munich [Germany] : |b Oldenbourg Verlag München, |c 2011. | |
| 264 | 4 | |c ©2011 | |
| 300 | |a 1 online resource (340 pages) : |b illustrations, tables, charts, photographs | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed July 21, 2014). | |
| 520 | |a This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning. | ||
| 650 | 0 | |a Export marketing |z Europe |x Management. | |
| 650 | 0 | |a Marketing |z Europe. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 650 | 0 | |a International trade. |0 http://id.loc.gov/authorities/subjects/sh87004890 | |
| 650 | 6 | |a Marketing |z Europe. | |
| 650 | 6 | |a Commerce international. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Export marketing |x Management |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Europe |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq | |
| 700 | 1 | |a Smyczek, Sławomir, |e author. | |
| 700 | 1 | |a Engel-Haas, Christiane, |e editor. | |
| 758 | |i has work: |a International marketing management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGMp7rDfXyQXq4kRBTBJcK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Glowik, Mario. |t International marketing management : strategies, concepts and cases in Europe. |d Munich, [Germany] : Oldenbourg Verlag München, ©2011 |h ix, 325 pages |z 9783486597493 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1345854 | ||
| 938 | |a ebrary |b EBRY |n ebr10891461 | ||
| 938 | |a EBSCOhost |b EBSC |n 757851 | ||
| 938 | |a YBP Library Services |b YANK |n 10914276 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn889301377 |
|---|---|
| _version_ | 1826942426357432320 |
| adam_text | |
| any_adam_object | |
| author | Glowik, Mario Smyczek, Sławomir |
| author2 | Engel-Haas, Christiane |
| author2_role | edt |
| author2_variant | c e h ceh |
| author_facet | Glowik, Mario Smyczek, Sławomir Engel-Haas, Christiane |
| author_role | aut aut |
| author_sort | Glowik, Mario |
| author_variant | m g mg s s ss |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.6.E85 .G569 2011eb |
| callnumber-search | HF1416.6.E85 .G569 2011eb |
| callnumber-sort | HF 41416.6 E85 G569 42011EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)889301377 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03663cam a2200685Mi 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn889301377</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">140721t20112011gw ado o 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">E7B</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">E7B</subfield><subfield code="d">OCLCO</subfield><subfield code="d">YDXCP</subfield><subfield code="d">EBLCP</subfield><subfield code="d">N$T</subfield><subfield code="d">MOZ</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">879550115</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783486709223</subfield><subfield code="q">(e-book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3486709224</subfield><subfield code="q">(e-book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783486597493</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)889301377</subfield><subfield code="z">(OCoLC)879550115</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">e------</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF1416.6.E85</subfield><subfield code="b">.G569 2011eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.848</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Glowik, Mario,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing management :</subfield><subfield code="b">strategies, concepts and cases in Europe /</subfield><subfield code="c">by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Munich [Germany] :</subfield><subfield code="b">Oldenbourg Verlag München,</subfield><subfield code="c">2011.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (340 pages) :</subfield><subfield code="b">illustrations, tables, charts, photographs</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Online resource; title from PDF title page (ebrary, viewed July 21, 2014).</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Export marketing</subfield><subfield code="z">Europe</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="z">Europe.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Export marketing</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">International trade.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh87004890</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="z">Europe.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Commerce international.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">International trade</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Europe</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Smyczek, Sławomir,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Engel-Haas, Christiane,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">International marketing management (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGMp7rDfXyQXq4kRBTBJcK</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Glowik, Mario.</subfield><subfield code="t">International marketing management : strategies, concepts and cases in Europe.</subfield><subfield code="d">Munich, [Germany] : Oldenbourg Verlag München, ©2011</subfield><subfield code="h">ix, 325 pages</subfield><subfield code="z">9783486597493</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1345854</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10891461</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">757851</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10914276</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| geographic | Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq |
| geographic_facet | Europe |
| id | ZDB-4-EBU-ocn889301377 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:27:49Z |
| institution | BVB |
| isbn | 9783486709223 3486709224 |
| language | English |
| oclc_num | 889301377 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (340 pages) : illustrations, tables, charts, photographs |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Oldenbourg Verlag München, |
| record_format | marc |
| spelling | Glowik, Mario, author. International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. Munich [Germany] : Oldenbourg Verlag München, 2011. ©2011 1 online resource (340 pages) : illustrations, tables, charts, photographs text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Online resource; title from PDF title page (ebrary, viewed July 21, 2014). This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning. Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. http://id.loc.gov/authorities/subjects/sh87004890 Commerce international. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing Management fast International trade fast Marketing fast Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq Smyczek, Sławomir, author. Engel-Haas, Christiane, editor. has work: International marketing management (Text) https://id.oclc.org/worldcat/entity/E39PCGMp7rDfXyQXq4kRBTBJcK https://id.oclc.org/worldcat/ontology/hasWork Print version: Glowik, Mario. International marketing management : strategies, concepts and cases in Europe. Munich, [Germany] : Oldenbourg Verlag München, ©2011 ix, 325 pages 9783486597493 |
| spellingShingle | Glowik, Mario Smyczek, Sławomir International marketing management : strategies, concepts and cases in Europe / Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. http://id.loc.gov/authorities/subjects/sh87004890 Commerce international. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing Management fast International trade fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87004890 |
| title | International marketing management : strategies, concepts and cases in Europe / |
| title_auth | International marketing management : strategies, concepts and cases in Europe / |
| title_exact_search | International marketing management : strategies, concepts and cases in Europe / |
| title_full | International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| title_fullStr | International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| title_full_unstemmed | International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| title_short | International marketing management : |
| title_sort | international marketing management strategies concepts and cases in europe |
| title_sub | strategies, concepts and cases in Europe / |
| topic | Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. http://id.loc.gov/authorities/subjects/sh87004890 Commerce international. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing Management fast International trade fast Marketing fast |
| topic_facet | Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. Commerce international. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Export marketing Management International trade Marketing Europe |
| work_keys_str_mv | AT glowikmario internationalmarketingmanagementstrategiesconceptsandcasesineurope AT smyczeksławomir internationalmarketingmanagementstrategiesconceptsandcasesineurope AT engelhaaschristiane internationalmarketingmanagementstrategiesconceptsandcasesineurope |