International marketing management :: strategies, concepts and cases in Europe /
This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Munich [Germany] :
Oldenbourg Verlag München,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (340 pages) : illustrations, tables, charts, photographs |
| ISBN: | 9783486709223 3486709224 |
Internformat
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| indexdate | 2024-11-26T14:49:16Z |
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| spelling | Glowik, Mario, author. International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. Munich [Germany] : Oldenbourg Verlag München, 2011. ©2011 1 online resource (340 pages) : illustrations, tables, charts, photographs text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Online resource; title from PDF title page (ebrary, viewed July 21, 2014). This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning. Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. http://id.loc.gov/authorities/subjects/sh87004890 Commerce international. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing Management fast International trade fast Marketing fast Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq Smyczek, Sławomir, author. Engel-Haas, Christiane, editor. has work: International marketing management (Text) https://id.oclc.org/worldcat/entity/E39PCGMp7rDfXyQXq4kRBTBJcK https://id.oclc.org/worldcat/ontology/hasWork Print version: Glowik, Mario. International marketing management : strategies, concepts and cases in Europe. Munich, [Germany] : Oldenbourg Verlag München, ©2011 ix, 325 pages 9783486597493 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851 Volltext |
| spellingShingle | Glowik, Mario Smyczek, Sławomir International marketing management : strategies, concepts and cases in Europe / Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. http://id.loc.gov/authorities/subjects/sh87004890 Commerce international. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing Management fast International trade fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87004890 |
| title | International marketing management : strategies, concepts and cases in Europe / |
| title_auth | International marketing management : strategies, concepts and cases in Europe / |
| title_exact_search | International marketing management : strategies, concepts and cases in Europe / |
| title_full | International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| title_fullStr | International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| title_full_unstemmed | International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. |
| title_short | International marketing management : |
| title_sort | international marketing management strategies concepts and cases in europe |
| title_sub | strategies, concepts and cases in Europe / |
| topic | Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. http://id.loc.gov/authorities/subjects/sh87004890 Commerce international. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Export marketing Management fast International trade fast Marketing fast |
| topic_facet | Export marketing Europe Management. Marketing Europe. Export marketing Management. International trade. Commerce international. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Export marketing Management International trade Marketing Europe |
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