Hidden hazards of online advertising :: an investigation of consumer security and data privacy protection /
In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising indus...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Nova Science,
[2014]
|
| Schriftenreihe: | Internet policies and issues.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly 43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant. Hazards to consumer safety and loss of consumer privacy online. |
| Beschreibung: | Title from PDF title page (viewed on August 19, 2014). |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781633214590 1633214591 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn887851951 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140819t20142014nyu ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d YDXCP |d OCLCF |d EBLCP |d DEBSZ |d OCLCQ |d DEBBG |d AGLDB |d OCLCQ |d VTS |d REC |d STF |d M8D |d OCLCQ |d UKUAL |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781633214590 |q (electronic bk.) | ||
| 020 | |a 1633214591 |q (electronic bk.) | ||
| 035 | |a (OCoLC)887851951 | ||
| 050 | 4 | |a TK5105.59 | |
| 072 | 7 | |a COM |x 060040 |2 bisacsh | |
| 072 | 7 | |a COM |x 043050 |2 bisacsh | |
| 072 | 7 | |a COM |x 053000 |2 bisacsh | |
| 082 | 7 | |a 005.8 |2 23 | |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Hidden hazards of online advertising : |b an investigation of consumer security and data privacy protection / |c Lillian Wallace, editor. |
| 264 | 1 | |a New York : |b Nova Science, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Internet policies and issues | |
| 500 | |a Title from PDF title page (viewed on August 19, 2014). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY -- I. EXECUTIVE SUMMARY -- II. BACKGROUND -- III. ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY | |
| 505 | 8 | |a CONCLUSION -- APPENDIX I: ACCOUNTABILITY PROGRAMS -- INDEX | |
| 505 | 8 | |a Chapter 2: TESTIMONY OF ALEX STAMOS, VICE PRESIDENT OF INFORMATION SECURITY, YAHOO! INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- INTRODUCTION -- INTERNET ADVERTISING SECURITY AND THE FIGHT AGAINST MALWARE AND DECEPTIVE ADS -- LEADING THE FIGHT ON EMAIL SPAM -- INCENTIVIZING SHARING: THE BUG BOUNTY PROGRAM -- ENCRYPTION ACROSS YAHOO -- CONCLUSION -- Chapter 3: TESTIMONY OF GEORGE SALEM, SENIOR PRODUCT MANAGER, GOOGLE, INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' | |
| 505 | 8 | |a Chapter 5: STATEMENT OF MANEESHA MITHAL, ASSOCIATE DIRECTOR, DIVISION OF PRIVACY AND IDENTITY PROTECTION, FEDERALTRADE COMMISSION. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDSTO CONSUMER SECURITY AND DATA PRIVACY'' -- I. INTRODUCTION -- II. CONSUMER PROTECTION ISSUES AFFECTING THE ONLINE ADVERTISING INDUSTRY -- III. RECOMMENDATIONS FOR NEXT STEPS -- CONCLUSION -- Chapter 6: TESTIMONY OF LUIGI MASTRIA, EXECUTIVE DIRECTOR, DIGITAL ADVERTISING ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- I. BENEFITS OF ONLINE ADVERTISING -- II. THE DAA | |
| 505 | 8 | |a PROTECTING OUR USERS WITH THE STRONGEST PROTECTIONS AGAINST HARMFUL OR MALICIOUS CONTENT -- OUR TWO-PRONGED APPROACH: PREVENT and DISABLE -- WE WORK WITH INDUSTRY AND SHARE BEST PRACTICES -- CONCLUSION -- Chapter 4: STATEMENT OF CRAIG D. SPIEZLE, EXECUTIVE DIRECTOR AND PRESIDENT, ONLINE TRUST ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- HOW DOES MALVERTISING OCCUR? -- INDUSTRY and SELF-REGULATORY EFFORTS -- WHAT IS NEEDED? | |
| 520 | 8 | |a In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly 43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant. | |
| 520 | 8 | |a Hazards to consumer safety and loss of consumer privacy online. | |
| 650 | 0 | |a Computer networks |x Security measures. |0 http://id.loc.gov/authorities/subjects/sh94001277 | |
| 650 | 0 | |a Data protection. |0 http://id.loc.gov/authorities/subjects/sh85035859 | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 6 | |a Réseaux d'ordinateurs |x Sécurité |x Mesures. | |
| 650 | 6 | |a Protection de l'information (Informatique) | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a COMPUTERS |x Internet |x Security. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Networking |x Security. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Security |x General. |2 bisacsh | |
| 650 | 7 | |a Computer networks |x Security measures |2 fast | |
| 650 | 7 | |a Data protection |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 700 | 1 | |a Wallace, Lillian, |e editor. | |
| 776 | 0 | 8 | |i Erscheint auch als: |n Druck-Ausgabe |a Wallace, Lillian. Hidden Hazards of Online Advertising . |t An Investigation of Consumer Security and Data Privacy Issues |
| 830 | 0 | |a Internet policies and issues. |0 http://id.loc.gov/authorities/names/no2011195299 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=811115 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL2119941 | ||
| 938 | |a EBSCOhost |b EBSC |n 811115 | ||
| 938 | |a YBP Library Services |b YANK |n 11933630 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn887851951 |
|---|---|
| _version_ | 1816796914998312960 |
| adam_text | |
| any_adam_object | |
| author2 | Wallace, Lillian |
| author2_role | edt |
| author2_variant | l w lw |
| author_facet | Wallace, Lillian |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | T - Technology |
| callnumber-label | TK5105 |
| callnumber-raw | TK5105.59 |
| callnumber-search | TK5105.59 |
| callnumber-sort | TK 45105.59 |
| callnumber-subject | TK - Electrical and Nuclear Engineering |
| collection | ZDB-4-EBU |
| contents | HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY -- I. EXECUTIVE SUMMARY -- II. BACKGROUND -- III. ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY CONCLUSION -- APPENDIX I: ACCOUNTABILITY PROGRAMS -- INDEX Chapter 2: TESTIMONY OF ALEX STAMOS, VICE PRESIDENT OF INFORMATION SECURITY, YAHOO! INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- INTRODUCTION -- INTERNET ADVERTISING SECURITY AND THE FIGHT AGAINST MALWARE AND DECEPTIVE ADS -- LEADING THE FIGHT ON EMAIL SPAM -- INCENTIVIZING SHARING: THE BUG BOUNTY PROGRAM -- ENCRYPTION ACROSS YAHOO -- CONCLUSION -- Chapter 3: TESTIMONY OF GEORGE SALEM, SENIOR PRODUCT MANAGER, GOOGLE, INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' Chapter 5: STATEMENT OF MANEESHA MITHAL, ASSOCIATE DIRECTOR, DIVISION OF PRIVACY AND IDENTITY PROTECTION, FEDERALTRADE COMMISSION. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDSTO CONSUMER SECURITY AND DATA PRIVACY'' -- I. INTRODUCTION -- II. CONSUMER PROTECTION ISSUES AFFECTING THE ONLINE ADVERTISING INDUSTRY -- III. RECOMMENDATIONS FOR NEXT STEPS -- CONCLUSION -- Chapter 6: TESTIMONY OF LUIGI MASTRIA, EXECUTIVE DIRECTOR, DIGITAL ADVERTISING ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- I. BENEFITS OF ONLINE ADVERTISING -- II. THE DAA PROTECTING OUR USERS WITH THE STRONGEST PROTECTIONS AGAINST HARMFUL OR MALICIOUS CONTENT -- OUR TWO-PRONGED APPROACH: PREVENT and DISABLE -- WE WORK WITH INDUSTRY AND SHARE BEST PRACTICES -- CONCLUSION -- Chapter 4: STATEMENT OF CRAIG D. SPIEZLE, EXECUTIVE DIRECTOR AND PRESIDENT, ONLINE TRUST ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- HOW DOES MALVERTISING OCCUR? -- INDUSTRY and SELF-REGULATORY EFFORTS -- WHAT IS NEEDED? |
| ctrlnum | (OCoLC)887851951 |
| dewey-full | 005.8 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 005 - Computer programming, programs, data, security |
| dewey-raw | 005.8 |
| dewey-search | 005.8 |
| dewey-sort | 15.8 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06838cam a2200661 i 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn887851951</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">140819t20142014nyu ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCF</subfield><subfield code="d">EBLCP</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DEBBG</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">REC</subfield><subfield code="d">STF</subfield><subfield code="d">M8D</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKUAL</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781633214590</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1633214591</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)887851951</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">TK5105.59</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">COM</subfield><subfield code="x">060040</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">COM</subfield><subfield code="x">043050</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">COM</subfield><subfield code="x">053000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">005.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Hidden hazards of online advertising :</subfield><subfield code="b">an investigation of consumer security and data privacy protection /</subfield><subfield code="c">Lillian Wallace, editor.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York :</subfield><subfield code="b">Nova Science,</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Internet policies and issues</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from PDF title page (viewed on August 19, 2014).</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY -- I. EXECUTIVE SUMMARY -- II. BACKGROUND -- III. ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">CONCLUSION -- APPENDIX I: ACCOUNTABILITY PROGRAMS -- INDEX</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 2: TESTIMONY OF ALEX STAMOS, VICE PRESIDENT OF INFORMATION SECURITY, YAHOO! INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- INTRODUCTION -- INTERNET ADVERTISING SECURITY AND THE FIGHT AGAINST MALWARE AND DECEPTIVE ADS -- LEADING THE FIGHT ON EMAIL SPAM -- INCENTIVIZING SHARING: THE BUG BOUNTY PROGRAM -- ENCRYPTION ACROSS YAHOO -- CONCLUSION -- Chapter 3: TESTIMONY OF GEORGE SALEM, SENIOR PRODUCT MANAGER, GOOGLE, INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY''</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 5: STATEMENT OF MANEESHA MITHAL, ASSOCIATE DIRECTOR, DIVISION OF PRIVACY AND IDENTITY PROTECTION, FEDERALTRADE COMMISSION. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDSTO CONSUMER SECURITY AND DATA PRIVACY'' -- I. INTRODUCTION -- II. CONSUMER PROTECTION ISSUES AFFECTING THE ONLINE ADVERTISING INDUSTRY -- III. RECOMMENDATIONS FOR NEXT STEPS -- CONCLUSION -- Chapter 6: TESTIMONY OF LUIGI MASTRIA, EXECUTIVE DIRECTOR, DIGITAL ADVERTISING ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- I. BENEFITS OF ONLINE ADVERTISING -- II. THE DAA</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">PROTECTING OUR USERS WITH THE STRONGEST PROTECTIONS AGAINST HARMFUL OR MALICIOUS CONTENT -- OUR TWO-PRONGED APPROACH: PREVENT and DISABLE -- WE WORK WITH INDUSTRY AND SHARE BEST PRACTICES -- CONCLUSION -- Chapter 4: STATEMENT OF CRAIG D. SPIEZLE, EXECUTIVE DIRECTOR AND PRESIDENT, ONLINE TRUST ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- HOW DOES MALVERTISING OCCUR? -- INDUSTRY and SELF-REGULATORY EFFORTS -- WHAT IS NEEDED?</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly 43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">Hazards to consumer safety and loss of consumer privacy online.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Computer networks</subfield><subfield code="x">Security measures.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh94001277</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Data protection.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85035859</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet advertising.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh94006992</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Réseaux d'ordinateurs</subfield><subfield code="x">Sécurité</subfield><subfield code="x">Mesures.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Protection de l'information (Informatique)</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Publicité sur Internet.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">COMPUTERS</subfield><subfield code="x">Internet</subfield><subfield code="x">Security.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">COMPUTERS</subfield><subfield code="x">Networking</subfield><subfield code="x">Security.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">COMPUTERS</subfield><subfield code="x">Security</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Computer networks</subfield><subfield code="x">Security measures</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Data protection</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wallace, Lillian,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als:</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Wallace, Lillian. Hidden Hazards of Online Advertising .</subfield><subfield code="t">An Investigation of Consumer Security and Data Privacy Issues</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Internet policies and issues.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2011195299</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=811115</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL2119941</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">811115</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">11933630</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn887851951 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:15Z |
| institution | BVB |
| isbn | 9781633214590 1633214591 |
| language | English |
| oclc_num | 887851951 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Nova Science, |
| record_format | marc |
| series | Internet policies and issues. |
| series2 | Internet policies and issues |
| spelling | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / Lillian Wallace, editor. New York : Nova Science, [2014] ©2014 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Internet policies and issues Title from PDF title page (viewed on August 19, 2014). Includes bibliographical references and index. HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY -- I. EXECUTIVE SUMMARY -- II. BACKGROUND -- III. ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY CONCLUSION -- APPENDIX I: ACCOUNTABILITY PROGRAMS -- INDEX Chapter 2: TESTIMONY OF ALEX STAMOS, VICE PRESIDENT OF INFORMATION SECURITY, YAHOO! INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- INTRODUCTION -- INTERNET ADVERTISING SECURITY AND THE FIGHT AGAINST MALWARE AND DECEPTIVE ADS -- LEADING THE FIGHT ON EMAIL SPAM -- INCENTIVIZING SHARING: THE BUG BOUNTY PROGRAM -- ENCRYPTION ACROSS YAHOO -- CONCLUSION -- Chapter 3: TESTIMONY OF GEORGE SALEM, SENIOR PRODUCT MANAGER, GOOGLE, INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' Chapter 5: STATEMENT OF MANEESHA MITHAL, ASSOCIATE DIRECTOR, DIVISION OF PRIVACY AND IDENTITY PROTECTION, FEDERALTRADE COMMISSION. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDSTO CONSUMER SECURITY AND DATA PRIVACY'' -- I. INTRODUCTION -- II. CONSUMER PROTECTION ISSUES AFFECTING THE ONLINE ADVERTISING INDUSTRY -- III. RECOMMENDATIONS FOR NEXT STEPS -- CONCLUSION -- Chapter 6: TESTIMONY OF LUIGI MASTRIA, EXECUTIVE DIRECTOR, DIGITAL ADVERTISING ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- I. BENEFITS OF ONLINE ADVERTISING -- II. THE DAA PROTECTING OUR USERS WITH THE STRONGEST PROTECTIONS AGAINST HARMFUL OR MALICIOUS CONTENT -- OUR TWO-PRONGED APPROACH: PREVENT and DISABLE -- WE WORK WITH INDUSTRY AND SHARE BEST PRACTICES -- CONCLUSION -- Chapter 4: STATEMENT OF CRAIG D. SPIEZLE, EXECUTIVE DIRECTOR AND PRESIDENT, ONLINE TRUST ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- HOW DOES MALVERTISING OCCUR? -- INDUSTRY and SELF-REGULATORY EFFORTS -- WHAT IS NEEDED? In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly 43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant. Hazards to consumer safety and loss of consumer privacy online. Computer networks Security measures. http://id.loc.gov/authorities/subjects/sh94001277 Data protection. http://id.loc.gov/authorities/subjects/sh85035859 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Réseaux d'ordinateurs Sécurité Mesures. Protection de l'information (Informatique) Publicité sur Internet. COMPUTERS Internet Security. bisacsh COMPUTERS Networking Security. bisacsh COMPUTERS Security General. bisacsh Computer networks Security measures fast Data protection fast Internet advertising fast Wallace, Lillian, editor. Erscheint auch als: Druck-Ausgabe Wallace, Lillian. Hidden Hazards of Online Advertising . An Investigation of Consumer Security and Data Privacy Issues Internet policies and issues. http://id.loc.gov/authorities/names/no2011195299 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=811115 Volltext |
| spellingShingle | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / Internet policies and issues. HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY -- I. EXECUTIVE SUMMARY -- II. BACKGROUND -- III. ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY CONCLUSION -- APPENDIX I: ACCOUNTABILITY PROGRAMS -- INDEX Chapter 2: TESTIMONY OF ALEX STAMOS, VICE PRESIDENT OF INFORMATION SECURITY, YAHOO! INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- INTRODUCTION -- INTERNET ADVERTISING SECURITY AND THE FIGHT AGAINST MALWARE AND DECEPTIVE ADS -- LEADING THE FIGHT ON EMAIL SPAM -- INCENTIVIZING SHARING: THE BUG BOUNTY PROGRAM -- ENCRYPTION ACROSS YAHOO -- CONCLUSION -- Chapter 3: TESTIMONY OF GEORGE SALEM, SENIOR PRODUCT MANAGER, GOOGLE, INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' Chapter 5: STATEMENT OF MANEESHA MITHAL, ASSOCIATE DIRECTOR, DIVISION OF PRIVACY AND IDENTITY PROTECTION, FEDERALTRADE COMMISSION. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDSTO CONSUMER SECURITY AND DATA PRIVACY'' -- I. INTRODUCTION -- II. CONSUMER PROTECTION ISSUES AFFECTING THE ONLINE ADVERTISING INDUSTRY -- III. RECOMMENDATIONS FOR NEXT STEPS -- CONCLUSION -- Chapter 6: TESTIMONY OF LUIGI MASTRIA, EXECUTIVE DIRECTOR, DIGITAL ADVERTISING ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- I. BENEFITS OF ONLINE ADVERTISING -- II. THE DAA PROTECTING OUR USERS WITH THE STRONGEST PROTECTIONS AGAINST HARMFUL OR MALICIOUS CONTENT -- OUR TWO-PRONGED APPROACH: PREVENT and DISABLE -- WE WORK WITH INDUSTRY AND SHARE BEST PRACTICES -- CONCLUSION -- Chapter 4: STATEMENT OF CRAIG D. SPIEZLE, EXECUTIVE DIRECTOR AND PRESIDENT, ONLINE TRUST ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY'' -- HOW DOES MALVERTISING OCCUR? -- INDUSTRY and SELF-REGULATORY EFFORTS -- WHAT IS NEEDED? Computer networks Security measures. http://id.loc.gov/authorities/subjects/sh94001277 Data protection. http://id.loc.gov/authorities/subjects/sh85035859 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Réseaux d'ordinateurs Sécurité Mesures. Protection de l'information (Informatique) Publicité sur Internet. COMPUTERS Internet Security. bisacsh COMPUTERS Networking Security. bisacsh COMPUTERS Security General. bisacsh Computer networks Security measures fast Data protection fast Internet advertising fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh94001277 http://id.loc.gov/authorities/subjects/sh85035859 http://id.loc.gov/authorities/subjects/sh94006992 |
| title | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / |
| title_auth | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / |
| title_exact_search | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / |
| title_full | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / Lillian Wallace, editor. |
| title_fullStr | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / Lillian Wallace, editor. |
| title_full_unstemmed | Hidden hazards of online advertising : an investigation of consumer security and data privacy protection / Lillian Wallace, editor. |
| title_short | Hidden hazards of online advertising : |
| title_sort | hidden hazards of online advertising an investigation of consumer security and data privacy protection |
| title_sub | an investigation of consumer security and data privacy protection / |
| topic | Computer networks Security measures. http://id.loc.gov/authorities/subjects/sh94001277 Data protection. http://id.loc.gov/authorities/subjects/sh85035859 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Réseaux d'ordinateurs Sécurité Mesures. Protection de l'information (Informatique) Publicité sur Internet. COMPUTERS Internet Security. bisacsh COMPUTERS Networking Security. bisacsh COMPUTERS Security General. bisacsh Computer networks Security measures fast Data protection fast Internet advertising fast |
| topic_facet | Computer networks Security measures. Data protection. Internet advertising. Réseaux d'ordinateurs Sécurité Mesures. Protection de l'information (Informatique) Publicité sur Internet. COMPUTERS Internet Security. COMPUTERS Networking Security. COMPUTERS Security General. Computer networks Security measures Data protection Internet advertising |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=811115 |
| work_keys_str_mv | AT wallacelillian hiddenhazardsofonlineadvertisinganinvestigationofconsumersecurityanddataprivacyprotection |