Intellectual Property and Business :: the Power of Intangible Assets.

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can dep...

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Bibliographische Detailangaben
1. Verfasser: Ryder, Rodney D.
Weitere Verfasser: Madhavan, Ashwin
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Los Angeles : SAGE Publications, 2014.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.
Beschreibung:1 online resource (319 pages)
ISBN:9789351501121
9351501124

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