Corporate diplomacy :: building reputations and relationships with external stakeholders /

This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...

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Bibliographische Detailangaben
1. Verfasser: Henisz, Witold J. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Sheffield, UK : Greenleaf Publishing, [2014]
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
Beschreibung:1 online resource (203 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9781783530564
1783530561
9781783531400
1783531401
9781351287883
1351287885

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