Everything you need to know about direct response technologies and databases for Internet marketing /:
This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Newmarket, Ontario] :
BrainMass Inc.,
[2011]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students. |
| Beschreibung: | "One of many books in the Need to know series from BrainMass"--Cover "Ideal for business students"--Cover |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781927639092 1927639093 |
| Zugangseinschränkungen: | Access restricted to LAC onsite clients. |
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| 520 | |a This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students. | ||
| 506 | 1 | |a Access restricted to LAC onsite clients. |f Online access with authorization. |2 star |5 CaOONL | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
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| spelling | Torte, Rob, author. Everything you need to know about direct response technologies and databases for Internet marketing / by Rob Torte. Direct response technologies and databases for Internet marketing [Newmarket, Ontario] : BrainMass Inc., [2011] ©2011 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "One of many books in the Need to know series from BrainMass"--Cover "Ideal for business students"--Cover Includes bibliographical references. This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students. Access restricted to LAC onsite clients. Online access with authorization. star CaOONL Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=529721 Volltext |
| spellingShingle | Torte, Rob Everything you need to know about direct response technologies and databases for Internet marketing / Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 |
| title | Everything you need to know about direct response technologies and databases for Internet marketing / |
| title_alt | Direct response technologies and databases for Internet marketing |
| title_auth | Everything you need to know about direct response technologies and databases for Internet marketing / |
| title_exact_search | Everything you need to know about direct response technologies and databases for Internet marketing / |
| title_full | Everything you need to know about direct response technologies and databases for Internet marketing / by Rob Torte. |
| title_fullStr | Everything you need to know about direct response technologies and databases for Internet marketing / by Rob Torte. |
| title_full_unstemmed | Everything you need to know about direct response technologies and databases for Internet marketing / by Rob Torte. |
| title_short | Everything you need to know about direct response technologies and databases for Internet marketing / |
| title_sort | everything you need to know about direct response technologies and databases for internet marketing |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast |
| topic_facet | Internet marketing. Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Internet marketing |
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