Agri-input marketing in India /:
Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inp...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi :
SAGE Publications,
[2014]
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789351500964 9351500969 9781322031149 1322031142 |
Internformat
MARC
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| 245 | 1 | 0 | |a Agri-input marketing in India / |c Pingali Venugopal, Ram Kaundinya. |
| 264 | 1 | |a New Delhi : |b SAGE Publications, |c [2014] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers | ||
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| adam_text | |
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| author | Venugopal, Pingali, 1958- |
| author2 | Kaundinya, Ram |
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| contents | Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn885208484 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:15Z |
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| spelling | Venugopal, Pingali, 1958- https://id.oclc.org/worldcat/entity/E39PCjMxBf7w7xXYJ9qrXWHFYX http://id.loc.gov/authorities/names/n2001103021 Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. New Delhi : SAGE Publications, [2014] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). Print version record. Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers Agricultural industries India Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Agricultural industries Marketing fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC Electronic book. Kaundinya, Ram. has work: Agri-input marketing in India (Text) https://id.oclc.org/worldcat/entity/E39PCFMFMfpyRJH46CVF38GY6C https://id.oclc.org/worldcat/ontology/hasWork Print version: Venugopal, Pingali, 1958- Agri-input marketing in India 9788132117711 (DLC) 2014010048 (OCoLC)879851481 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=818635 Volltext |
| spellingShingle | Venugopal, Pingali, 1958- Agri-input marketing in India / Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). Agricultural industries India Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Agricultural industries Marketing fast |
| title | Agri-input marketing in India / |
| title_auth | Agri-input marketing in India / |
| title_exact_search | Agri-input marketing in India / |
| title_full | Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. |
| title_fullStr | Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. |
| title_full_unstemmed | Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. |
| title_short | Agri-input marketing in India / |
| title_sort | agri input marketing in india |
| topic | Agricultural industries India Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Agricultural industries Marketing fast |
| topic_facet | Agricultural industries India Marketing. BUSINESS & ECONOMICS Industries General. Agricultural industries Marketing India Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=818635 |
| work_keys_str_mv | AT venugopalpingali agriinputmarketinginindia AT kaundinyaram agriinputmarketinginindia |