Names in the economy :: cultural prospects /
The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the signif...
Gespeichert in:
| Körperschaft: | |
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| Weitere Verfasser: | , , |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has creat. |
| Beschreibung: | "The present volume, Names in the economy: cultural prospects, contains articles that are based on contributions made to the fourth Names in the Economy symposium (NITE 4) that took place in Turku, Finland in June 2012"--Preface |
| Beschreibung: | 1 online resource (xii, 365 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781443864152 1443864153 |
Internformat
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. I Global Trends and the Westernisation of Names -- Lumia by Nokia, iPhone by Apple: Global or Local Features in Commercial Names? / Paula Sjoblom -- Catering to Tastes Beyond Cultural Frontiers: Branding and the Supervening Challenge of Globalisation / Kanavillil Rajagopalan -- Thailand's Exported Food Product Brand Naming: Semantic and Pragmatic Perspectives / Jiranthara Srioutai -- The Price of Home: Names and Prestige of Domicile in Japan / Douglas Wilkerson -- Romanian Brand Names as Cultural Mediators / Alina Bughesiu -- Restaurant Names in the City of Bucharest: Cross-cultural and Sociolinguistic Perspectives / Adriana Stoichitoiu Ichim -- pt. II Local Separation and Cultural Identity -- Names in Italian Slogans / Enzo Caffarelli -- Bread Packages as Verbal and Visual Signs / Irma Sorvali -- The Touchy Subject of the Place Name: Contemplating Municipality Names and Branding in Merging Situations / Paula Sjoblom -- Stadi and Hesa: Helsinki Slang Names as Commercial Names / Terhi Ainiala -- pt. III Names in the Era of the Internet -- Abbreviation Tendencies in Company Names Deriving from Internet Addresses and Logos / Fabian Fahlbusch -- The Co-creation of Brand Names / Nicholas Ind -- User Names in the Online Gaming Community Playforia / Lasse Hamalainen -- pt. IV Changing Name Use and Naming Processes in the Changing World -- Preferred Sound Shapes of German Brand Names / Sabine Wahl -- Notes on the Syntax of Commercial Names in Italian / Maria Chiara Janner -- Tu y yo: Aspects of Brand Names Related to Interaction and Identification / Antje Zilg -- How Names Reflect the Culture of Competition: An Example from Sugar Beet Harvesting Technology / Sabina Buchner -- From Car Brands to their Legends / Marcienne Martin -- An Extended Typology for Product Names: Examples from Yoghurt Names of the German and Swedish Market / Dina Heegen -- The Lady Gaga Economy: How Paragons Conquer Today's Business Discourse / Angelika Bergien. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has creat. | ||
| 650 | 0 | |a Business names |v Congresses. | |
| 650 | 6 | |a Raison sociale |v Congrès. | |
| 650 | 7 | |a Linguistics. |2 bicssc | |
| 650 | 7 | |a Business communication & presentation. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 700 | 1 | |a Sjöblom, Paula. | |
| 700 | 1 | |a Ainiala, Terhi. | |
| 700 | 1 | |a Hakala, Ulla. | |
| 776 | 0 | 8 | |i Print version: |a Names in the Economy Symposium (4th : 2012 : Turku, Finland). |t Names in the economy |z 1443849456 |w (OCoLC)858481995 |
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| author2 | Sjöblom, Paula Ainiala, Terhi Hakala, Ulla |
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| author_corporate | Names in the Economy Symposium Turku, Finland |
| author_corporate_role | |
| author_facet | Sjöblom, Paula Ainiala, Terhi Hakala, Ulla Names in the Economy Symposium Turku, Finland |
| author_sort | Names in the Economy Symposium Turku, Finland |
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| contents | pt. I Global Trends and the Westernisation of Names -- Lumia by Nokia, iPhone by Apple: Global or Local Features in Commercial Names? / Paula Sjoblom -- Catering to Tastes Beyond Cultural Frontiers: Branding and the Supervening Challenge of Globalisation / Kanavillil Rajagopalan -- Thailand's Exported Food Product Brand Naming: Semantic and Pragmatic Perspectives / Jiranthara Srioutai -- The Price of Home: Names and Prestige of Domicile in Japan / Douglas Wilkerson -- Romanian Brand Names as Cultural Mediators / Alina Bughesiu -- Restaurant Names in the City of Bucharest: Cross-cultural and Sociolinguistic Perspectives / Adriana Stoichitoiu Ichim -- pt. II Local Separation and Cultural Identity -- Names in Italian Slogans / Enzo Caffarelli -- Bread Packages as Verbal and Visual Signs / Irma Sorvali -- The Touchy Subject of the Place Name: Contemplating Municipality Names and Branding in Merging Situations / Paula Sjoblom -- Stadi and Hesa: Helsinki Slang Names as Commercial Names / Terhi Ainiala -- pt. III Names in the Era of the Internet -- Abbreviation Tendencies in Company Names Deriving from Internet Addresses and Logos / Fabian Fahlbusch -- The Co-creation of Brand Names / Nicholas Ind -- User Names in the Online Gaming Community Playforia / Lasse Hamalainen -- pt. IV Changing Name Use and Naming Processes in the Changing World -- Preferred Sound Shapes of German Brand Names / Sabine Wahl -- Notes on the Syntax of Commercial Names in Italian / Maria Chiara Janner -- Tu y yo: Aspects of Brand Names Related to Interaction and Identification / Antje Zilg -- How Names Reflect the Culture of Competition: An Example from Sugar Beet Harvesting Technology / Sabina Buchner -- From Car Brands to their Legends / Marcienne Martin -- An Extended Typology for Product Names: Examples from Yoghurt Names of the German and Swedish Market / Dina Heegen -- The Lady Gaga Economy: How Paragons Conquer Today's Business Discourse / Angelika Bergien. |
| ctrlnum | (OCoLC)884725879 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic Conference Proceeding eBook |
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| publisher | Cambridge Scholars Publishing, |
| record_format | marc |
| spelling | Names in the Economy Symposium (4th : 2012 : Turku, Finland) Names in the economy : cultural prospects / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala. Newcastle upon Tyne : Cambridge Scholars Publishing, 2013. 1 online resource (xii, 365 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "The present volume, Names in the economy: cultural prospects, contains articles that are based on contributions made to the fourth Names in the Economy symposium (NITE 4) that took place in Turku, Finland in June 2012"--Preface Includes bibliographical references and index. pt. I Global Trends and the Westernisation of Names -- Lumia by Nokia, iPhone by Apple: Global or Local Features in Commercial Names? / Paula Sjoblom -- Catering to Tastes Beyond Cultural Frontiers: Branding and the Supervening Challenge of Globalisation / Kanavillil Rajagopalan -- Thailand's Exported Food Product Brand Naming: Semantic and Pragmatic Perspectives / Jiranthara Srioutai -- The Price of Home: Names and Prestige of Domicile in Japan / Douglas Wilkerson -- Romanian Brand Names as Cultural Mediators / Alina Bughesiu -- Restaurant Names in the City of Bucharest: Cross-cultural and Sociolinguistic Perspectives / Adriana Stoichitoiu Ichim -- pt. II Local Separation and Cultural Identity -- Names in Italian Slogans / Enzo Caffarelli -- Bread Packages as Verbal and Visual Signs / Irma Sorvali -- The Touchy Subject of the Place Name: Contemplating Municipality Names and Branding in Merging Situations / Paula Sjoblom -- Stadi and Hesa: Helsinki Slang Names as Commercial Names / Terhi Ainiala -- pt. III Names in the Era of the Internet -- Abbreviation Tendencies in Company Names Deriving from Internet Addresses and Logos / Fabian Fahlbusch -- The Co-creation of Brand Names / Nicholas Ind -- User Names in the Online Gaming Community Playforia / Lasse Hamalainen -- pt. IV Changing Name Use and Naming Processes in the Changing World -- Preferred Sound Shapes of German Brand Names / Sabine Wahl -- Notes on the Syntax of Commercial Names in Italian / Maria Chiara Janner -- Tu y yo: Aspects of Brand Names Related to Interaction and Identification / Antje Zilg -- How Names Reflect the Culture of Competition: An Example from Sugar Beet Harvesting Technology / Sabina Buchner -- From Car Brands to their Legends / Marcienne Martin -- An Extended Typology for Product Names: Examples from Yoghurt Names of the German and Swedish Market / Dina Heegen -- The Lady Gaga Economy: How Paragons Conquer Today's Business Discourse / Angelika Bergien. Print version record. The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has creat. Business names Congresses. Raison sociale Congrès. Linguistics. bicssc Business communication & presentation. bicssc Sales & marketing. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business names fast Conference papers and proceedings fast Sjöblom, Paula. Ainiala, Terhi. Hakala, Ulla. Print version: Names in the Economy Symposium (4th : 2012 : Turku, Finland). Names in the economy 1443849456 (OCoLC)858481995 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=816719 Volltext |
| spellingShingle | Names in the economy : cultural prospects / pt. I Global Trends and the Westernisation of Names -- Lumia by Nokia, iPhone by Apple: Global or Local Features in Commercial Names? / Paula Sjoblom -- Catering to Tastes Beyond Cultural Frontiers: Branding and the Supervening Challenge of Globalisation / Kanavillil Rajagopalan -- Thailand's Exported Food Product Brand Naming: Semantic and Pragmatic Perspectives / Jiranthara Srioutai -- The Price of Home: Names and Prestige of Domicile in Japan / Douglas Wilkerson -- Romanian Brand Names as Cultural Mediators / Alina Bughesiu -- Restaurant Names in the City of Bucharest: Cross-cultural and Sociolinguistic Perspectives / Adriana Stoichitoiu Ichim -- pt. II Local Separation and Cultural Identity -- Names in Italian Slogans / Enzo Caffarelli -- Bread Packages as Verbal and Visual Signs / Irma Sorvali -- The Touchy Subject of the Place Name: Contemplating Municipality Names and Branding in Merging Situations / Paula Sjoblom -- Stadi and Hesa: Helsinki Slang Names as Commercial Names / Terhi Ainiala -- pt. III Names in the Era of the Internet -- Abbreviation Tendencies in Company Names Deriving from Internet Addresses and Logos / Fabian Fahlbusch -- The Co-creation of Brand Names / Nicholas Ind -- User Names in the Online Gaming Community Playforia / Lasse Hamalainen -- pt. IV Changing Name Use and Naming Processes in the Changing World -- Preferred Sound Shapes of German Brand Names / Sabine Wahl -- Notes on the Syntax of Commercial Names in Italian / Maria Chiara Janner -- Tu y yo: Aspects of Brand Names Related to Interaction and Identification / Antje Zilg -- How Names Reflect the Culture of Competition: An Example from Sugar Beet Harvesting Technology / Sabina Buchner -- From Car Brands to their Legends / Marcienne Martin -- An Extended Typology for Product Names: Examples from Yoghurt Names of the German and Swedish Market / Dina Heegen -- The Lady Gaga Economy: How Paragons Conquer Today's Business Discourse / Angelika Bergien. Business names Congresses. Raison sociale Congrès. Linguistics. bicssc Business communication & presentation. bicssc Sales & marketing. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business names fast |
| title | Names in the economy : cultural prospects / |
| title_auth | Names in the economy : cultural prospects / |
| title_exact_search | Names in the economy : cultural prospects / |
| title_full | Names in the economy : cultural prospects / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala. |
| title_fullStr | Names in the economy : cultural prospects / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala. |
| title_full_unstemmed | Names in the economy : cultural prospects / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala. |
| title_short | Names in the economy : |
| title_sort | names in the economy cultural prospects |
| title_sub | cultural prospects / |
| topic | Business names Congresses. Raison sociale Congrès. Linguistics. bicssc Business communication & presentation. bicssc Sales & marketing. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business names fast |
| topic_facet | Business names Congresses. Raison sociale Congrès. Linguistics. Business communication & presentation. Sales & marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Business names Conference papers and proceedings |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=816719 |
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