Market entry strategies :: internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China /
The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern netwo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
München :
Oldenbourg Verlag,
[2009]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry. |
| Beschreibung: | 1 online resource (296 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9783486599763 3486599763 |
Internformat
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| spelling | Glowik, Mario, author. Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / by Mario Glowik. München : Oldenbourg Verlag, [2009] ©2009 1 online resource (296 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from PDF title page (ebrary, viewed June 25, 2014). First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter. The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry. International business enterprises Asia Case studies. Household electronics industry Asia Case studies. Industrial organization Asia Case studies. Entreprises multinationales Asie Études de cas. Appareils électroniques domestiques Industrie Asie Études de cas. Industrie Organisation, contrôle, etc. Asie Études de cas. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Household electronics industry fast Industrial organization fast International business enterprises fast Asia fast https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd Case studies fast has work: Market entry strategies (Text) https://id.oclc.org/worldcat/entity/E39PCFDWGFYxMbgyrg7WwPjCry https://id.oclc.org/worldcat/ontology/hasWork Print version: Glowik, Mario. Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China. München : De Gruyter, ©2009 9783486584127 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=758594 Volltext |
| spellingShingle | Glowik, Mario Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter. International business enterprises Asia Case studies. Household electronics industry Asia Case studies. Industrial organization Asia Case studies. Entreprises multinationales Asie Études de cas. Appareils électroniques domestiques Industrie Asie Études de cas. Industrie Organisation, contrôle, etc. Asie Études de cas. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Household electronics industry fast Industrial organization fast International business enterprises fast |
| title | Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / |
| title_auth | Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / |
| title_exact_search | Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / |
| title_full | Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / by Mario Glowik. |
| title_fullStr | Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / by Mario Glowik. |
| title_full_unstemmed | Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / by Mario Glowik. |
| title_short | Market entry strategies : |
| title_sort | market entry strategies internationalization theories network concepts and cases of asian firms lg electronics panasonic samsung sharp sony and tcl china |
| title_sub | internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China / |
| topic | International business enterprises Asia Case studies. Household electronics industry Asia Case studies. Industrial organization Asia Case studies. Entreprises multinationales Asie Études de cas. Appareils électroniques domestiques Industrie Asie Études de cas. Industrie Organisation, contrôle, etc. Asie Études de cas. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Household electronics industry fast Industrial organization fast International business enterprises fast |
| topic_facet | International business enterprises Asia Case studies. Household electronics industry Asia Case studies. Industrial organization Asia Case studies. Entreprises multinationales Asie Études de cas. Appareils électroniques domestiques Industrie Asie Études de cas. Industrie Organisation, contrôle, etc. Asie Études de cas. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Household electronics industry Industrial organization International business enterprises Asia Case studies |
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