The history of marketing science /:
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments o...
Gespeichert in:
| Körperschaft: | |
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore : Hanover, MA :
World Scientific Pub. Co. ; Now Publishers Inc.,
©2014.
|
| Schriftenreihe: | World Scientific--Now Publishers series in business ;
v. 3. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. |
| Beschreibung: | 1 online resource (xxv, 502 pages) : illustrations, portraits |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789814596480 9814596485 9814596477 9789814596473 9814619477 9789814619479 9814596493 9789814596497 9781322030623 1322030626 |
| ISSN: | 2251-3442 ; |
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| 245 | 0 | 4 | |a The history of marketing science / |c editors, Russell S. Winer, Scott A. Neslin. |
| 260 | |a Singapore : |b World Scientific Pub. Co. ; |a Hanover, MA : |b Now Publishers Inc., |c ©2014. | ||
| 300 | |a 1 online resource (xxv, 502 pages) : |b illustrations, portraits | ||
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| 490 | 1 | |a World Scientific-Now Publishers series in business, |x 2251-3442 ; |v vol. 3 | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. | ||
| 505 | 0 | |a Ch. 1. The history of marketing science: Beginnings / Scott A. Neslin and Russell S. Winer -- pt. I. Methods. ch. 2. Brand choice models / Gary J. Russell -- ch. 3. Conjoint analysis / Vithala R. Rao -- ch. 4. Innovation diffusion / Eitan Muller -- ch. 5. Econometric models / Dominique M. Hanssens -- ch. 6. Market structure research / Steven M. Shugan -- ch. 7. Stochastic models of buyer behavior / Peter S. Fader, Bruce G.S. Hardie and Subrata Sen -- pt II. Management. ch. 8. Advertising effectiveness / Gerard J. Tellis -- ch. 9. Branding and brand equity models / Tulin Erdem and Joffre Swait -- ch. 10. Distribution channels / Richard Staelin and Eunkyu Lee -- ch. 11. Customer Relationship Management (CRM) / Scott A. Neslin -- ch. 12. Digital and internet marketing / Wendy W. Moe and David A. Schweidel -- ch. 13. New products research / Donald R. Lehmann and Peter N. Golder -- ch. 14. Organizational buying behavior / Gary L. Lilien -- ch. 15. Pricing / Russell S. Winer -- ch. 16. Sales force productivity models / Murali K. Mantrala -- ch. 17. Sales promotions / Kusum L. Ailawadi and Sunil Gupta. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing research |x History. | |
| 650 | 0 | |a Marketing |x Management |x History. | |
| 650 | 0 | |a Marketing |x Study and teaching |x History. | |
| 650 | 6 | |a Marketing |x Recherche |x Histoire. | |
| 650 | 6 | |a Marketing |x Gestion |x Histoire. | |
| 650 | 6 | |a Marketing |x Étude et enseignement |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
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| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Marketing |x Study and teaching |2 fast | |
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| 700 | 1 | |a Winer, Russell S., |e editor. |0 http://id.loc.gov/authorities/names/n88103450 | |
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| author2 | Winer, Russell S. Neslin, Scott A., 1952- |
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| author_GND | http://id.loc.gov/authorities/names/n88103450 http://id.loc.gov/authorities/names/n88246556 |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .H55 2015 |
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| contents | Ch. 1. The history of marketing science: Beginnings / Scott A. Neslin and Russell S. Winer -- pt. I. Methods. ch. 2. Brand choice models / Gary J. Russell -- ch. 3. Conjoint analysis / Vithala R. Rao -- ch. 4. Innovation diffusion / Eitan Muller -- ch. 5. Econometric models / Dominique M. Hanssens -- ch. 6. Market structure research / Steven M. Shugan -- ch. 7. Stochastic models of buyer behavior / Peter S. Fader, Bruce G.S. Hardie and Subrata Sen -- pt II. Management. ch. 8. Advertising effectiveness / Gerard J. Tellis -- ch. 9. Branding and brand equity models / Tulin Erdem and Joffre Swait -- ch. 10. Distribution channels / Richard Staelin and Eunkyu Lee -- ch. 11. Customer Relationship Management (CRM) / Scott A. Neslin -- ch. 12. Digital and internet marketing / Wendy W. Moe and David A. Schweidel -- ch. 13. New products research / Donald R. Lehmann and Peter N. Golder -- ch. 14. Organizational buying behavior / Gary L. Lilien -- ch. 15. Pricing / Russell S. Winer -- ch. 16. Sales force productivity models / Murali K. Mantrala -- ch. 17. Sales promotions / Kusum L. Ailawadi and Sunil Gupta. |
| ctrlnum | (OCoLC)884330508 |
| dewey-full | 381/.109 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381/.109 |
| dewey-search | 381/.109 |
| dewey-sort | 3381 3109 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| id | ZDB-4-EBU-ocn884330508 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:04:02Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/no2001005546 |
| isbn | 9789814596480 9814596485 9814596477 9789814596473 9814619477 9789814619479 9814596493 9789814596497 9781322030623 1322030626 |
| issn | 2251-3442 ; |
| language | English |
| oclc_num | 884330508 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xxv, 502 pages) : illustrations, portraits |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | World Scientific Pub. Co. ; Now Publishers Inc., |
| record_format | marc |
| series | World Scientific--Now Publishers series in business ; |
| series2 | World Scientific-Now Publishers series in business, |
| spelling | The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. Singapore : World Scientific Pub. Co. ; Hanover, MA : Now Publishers Inc., ©2014. 1 online resource (xxv, 502 pages) : illustrations, portraits text txt rdacontent computer c rdamedia online resource cr rdacarrier World Scientific-Now Publishers series in business, 2251-3442 ; vol. 3 Includes bibliographical references and index. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Ch. 1. The history of marketing science: Beginnings / Scott A. Neslin and Russell S. Winer -- pt. I. Methods. ch. 2. Brand choice models / Gary J. Russell -- ch. 3. Conjoint analysis / Vithala R. Rao -- ch. 4. Innovation diffusion / Eitan Muller -- ch. 5. Econometric models / Dominique M. Hanssens -- ch. 6. Market structure research / Steven M. Shugan -- ch. 7. Stochastic models of buyer behavior / Peter S. Fader, Bruce G.S. Hardie and Subrata Sen -- pt II. Management. ch. 8. Advertising effectiveness / Gerard J. Tellis -- ch. 9. Branding and brand equity models / Tulin Erdem and Joffre Swait -- ch. 10. Distribution channels / Richard Staelin and Eunkyu Lee -- ch. 11. Customer Relationship Management (CRM) / Scott A. Neslin -- ch. 12. Digital and internet marketing / Wendy W. Moe and David A. Schweidel -- ch. 13. New products research / Donald R. Lehmann and Peter N. Golder -- ch. 14. Organizational buying behavior / Gary L. Lilien -- ch. 15. Pricing / Russell S. Winer -- ch. 16. Sales force productivity models / Murali K. Mantrala -- ch. 17. Sales promotions / Kusum L. Ailawadi and Sunil Gupta. Print version record. Marketing research History. Marketing Management History. Marketing Study and teaching History. Marketing Recherche Histoire. Marketing Gestion Histoire. Marketing Étude et enseignement Histoire. BUSINESS & ECONOMICS Commerce. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Sales & Selling General. bisacsh Marketing Management fast Marketing research fast Marketing Study and teaching fast History fast Winer, Russell S., editor. http://id.loc.gov/authorities/names/n88103450 Neslin, Scott A., 1952- editor. https://id.oclc.org/worldcat/entity/E39PBJy4hbdVpJqV7G3wVYkCcP http://id.loc.gov/authorities/names/n88246556 World Scientific (Firm) http://id.loc.gov/authorities/names/no2001005546 has work: The history of marketing science (Text) https://id.oclc.org/worldcat/entity/E39PCFYJ7PGXjCg7DFDCHjWHcq https://id.oclc.org/worldcat/ontology/hasWork Print version: History of marketing science. New Jersey : World Scientific, [2014] 9789814596473 (DLC) 2014009472 (OCoLC)879983240 World Scientific--Now Publishers series in business ; v. 3. http://id.loc.gov/authorities/names/no2012155547 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=824748 Volltext |
| spellingShingle | The history of marketing science / World Scientific--Now Publishers series in business ; Ch. 1. The history of marketing science: Beginnings / Scott A. Neslin and Russell S. Winer -- pt. I. Methods. ch. 2. Brand choice models / Gary J. Russell -- ch. 3. Conjoint analysis / Vithala R. Rao -- ch. 4. Innovation diffusion / Eitan Muller -- ch. 5. Econometric models / Dominique M. Hanssens -- ch. 6. Market structure research / Steven M. Shugan -- ch. 7. Stochastic models of buyer behavior / Peter S. Fader, Bruce G.S. Hardie and Subrata Sen -- pt II. Management. ch. 8. Advertising effectiveness / Gerard J. Tellis -- ch. 9. Branding and brand equity models / Tulin Erdem and Joffre Swait -- ch. 10. Distribution channels / Richard Staelin and Eunkyu Lee -- ch. 11. Customer Relationship Management (CRM) / Scott A. Neslin -- ch. 12. Digital and internet marketing / Wendy W. Moe and David A. Schweidel -- ch. 13. New products research / Donald R. Lehmann and Peter N. Golder -- ch. 14. Organizational buying behavior / Gary L. Lilien -- ch. 15. Pricing / Russell S. Winer -- ch. 16. Sales force productivity models / Murali K. Mantrala -- ch. 17. Sales promotions / Kusum L. Ailawadi and Sunil Gupta. Marketing research History. Marketing Management History. Marketing Study and teaching History. Marketing Recherche Histoire. Marketing Gestion Histoire. Marketing Étude et enseignement Histoire. BUSINESS & ECONOMICS Commerce. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Sales & Selling General. bisacsh Marketing Management fast Marketing research fast Marketing Study and teaching fast |
| title | The history of marketing science / |
| title_auth | The history of marketing science / |
| title_exact_search | The history of marketing science / |
| title_full | The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. |
| title_fullStr | The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. |
| title_full_unstemmed | The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. |
| title_short | The history of marketing science / |
| title_sort | history of marketing science |
| topic | Marketing research History. Marketing Management History. Marketing Study and teaching History. Marketing Recherche Histoire. Marketing Gestion Histoire. Marketing Étude et enseignement Histoire. BUSINESS & ECONOMICS Commerce. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Sales & Selling General. bisacsh Marketing Management fast Marketing research fast Marketing Study and teaching fast |
| topic_facet | Marketing research History. Marketing Management History. Marketing Study and teaching History. Marketing Recherche Histoire. Marketing Gestion Histoire. Marketing Étude et enseignement Histoire. BUSINESS & ECONOMICS Commerce. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Sales & Selling General. Marketing Management Marketing research Marketing Study and teaching History |
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