Automotive management /:

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product la...

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Bibliographische Detailangaben
Hauptverfasser: Diehlmann, Jens (VerfasserIn), Häcker, Joachim (VerfasserIn)
Weitere Verfasser: Moersch, Mathias (ÜbersetzerIn)
Format: Elektronisch E-Book
Sprache:English
German
Veröffentlicht: München : Oldenbourg Verlag, [2013]
Ausgabe:Second edition.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Beschreibung:1 online resource (265 pages) : illustrations
Bibliographie:Includes bibliographical references.
ISBN:9783486736168
3486736167

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