Marketing leadership and planning /:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media Ltd.,
2012.
|
| Ausgabe: | First edition. |
| Schriftenreihe: | CIM study text. Chartered post-graduate diploma in marketing ;
stage 1. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Valid for assessments up to June 2014." At head of title: Chartered Institute of Marketing. "July 2012"--Title page verso. "The official CIM study text"--Cover. |
| Beschreibung: | 1 online resource (xx, 306 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781445376240 1445376245 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn882093239 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140630s2012 enka ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d OCLCF |d YDXCP |d OCLCQ |d AGLDB |d OCLCQ |d STF |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ | ||
| 020 | |a 9781445376240 |q (electronic bk.) | ||
| 020 | |a 1445376245 |q (electronic bk.) | ||
| 020 | |z 9781445391519 | ||
| 020 | |z 1445391511 | ||
| 035 | |a (OCoLC)882093239 | ||
| 050 | 4 | |a HF5415 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.8 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Sekhon, Yasmin, |e author. | |
| 245 | 1 | 0 | |a Marketing leadership and planning / |c [lead author, Yasmin Sekhon]. |
| 250 | |a First edition. | ||
| 264 | 1 | |a London : |b BPP Learning Media Ltd., |c 2012. | |
| 300 | |a 1 online resource (xx, 306 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chartered postgraduate diploma in marketing study text ; |v stage one | |
| 500 | |a "Valid for assessments up to June 2014." | ||
| 500 | |a At head of title: Chartered Institute of Marketing. | ||
| 500 | |a "July 2012"--Title page verso. | ||
| 500 | |a "The official CIM study text"--Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 610 | 2 | 0 | |a Chartered Institute of Marketing |x Examinations |v Study guides. |
| 610 | 2 | 7 | |a Chartered Institute of Marketing |2 fast |
| 650 | 0 | |a Marketing |x Management |x Examinations |v Study guides. | |
| 650 | 6 | |a Marketing |x Gestion |x Examens |v Guides de l'étudiant. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Examinations |2 fast | |
| 650 | 7 | |a Marketing |x Management |x Examinations |2 fast | |
| 655 | 7 | |a Study guides |2 fast | |
| 710 | 2 | |a Chartered Institute of Marketing. |0 http://id.loc.gov/authorities/names/n91003481 | |
| 776 | 0 | 8 | |i Print version: |a Sekhon, Yasmin. |t Marketing leadership and planning. |b First edition |z 9781445391519 |
| 830 | 0 | |a CIM study text. |p Chartered post-graduate diploma in marketing ; |v stage 1. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805650 |3 Volltext |
| 938 | |a EBSCOhost |b EBSC |n 805650 | ||
| 938 | |a YBP Library Services |b YANK |n 9977083 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn882093239 |
|---|---|
| _version_ | 1816796914029428736 |
| adam_text | |
| any_adam_object | |
| author | Sekhon, Yasmin |
| author_corporate | Chartered Institute of Marketing |
| author_corporate_role | |
| author_facet | Sekhon, Yasmin Chartered Institute of Marketing |
| author_role | aut |
| author_sort | Sekhon, Yasmin |
| author_variant | y s ys |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)882093239 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02715cam a2200649 i 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn882093239</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">140630s2012 enka ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781445376240</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1445376245</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781445391519</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1445391511</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)882093239</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sekhon, Yasmin,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing leadership and planning /</subfield><subfield code="c">[lead author, Yasmin Sekhon].</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London :</subfield><subfield code="b">BPP Learning Media Ltd.,</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xx, 306 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Chartered postgraduate diploma in marketing study text ;</subfield><subfield code="v">stage one</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Valid for assessments up to June 2014."</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">At head of title: Chartered Institute of Marketing.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"July 2012"--Title page verso.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"The official CIM study text"--Cover.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="610" ind1="2" ind2="0"><subfield code="a">Chartered Institute of Marketing</subfield><subfield code="x">Examinations</subfield><subfield code="v">Study guides.</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Chartered Institute of Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="x">Examinations</subfield><subfield code="v">Study guides.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Gestion</subfield><subfield code="x">Examens</subfield><subfield code="v">Guides de l'étudiant.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Examinations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="x">Examinations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Study guides</subfield><subfield code="2">fast</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Chartered Institute of Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n91003481</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Sekhon, Yasmin.</subfield><subfield code="t">Marketing leadership and planning.</subfield><subfield code="b">First edition</subfield><subfield code="z">9781445391519</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">CIM study text.</subfield><subfield code="p">Chartered post-graduate diploma in marketing ;</subfield><subfield code="v">stage 1.</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805650</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">805650</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9977083</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Study guides fast |
| genre_facet | Study guides |
| id | ZDB-4-EBU-ocn882093239 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:14Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n91003481 |
| isbn | 9781445376240 1445376245 |
| language | English |
| oclc_num | 882093239 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xx, 306 pages) : illustrations. |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | BPP Learning Media Ltd., |
| record_format | marc |
| series | CIM study text. Chartered post-graduate diploma in marketing ; |
| series2 | Chartered postgraduate diploma in marketing study text ; |
| spelling | Sekhon, Yasmin, author. Marketing leadership and planning / [lead author, Yasmin Sekhon]. First edition. London : BPP Learning Media Ltd., 2012. 1 online resource (xx, 306 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Chartered postgraduate diploma in marketing study text ; stage one "Valid for assessments up to June 2014." At head of title: Chartered Institute of Marketing. "July 2012"--Title page verso. "The official CIM study text"--Cover. Includes bibliographical references and index. Print version record. Chartered Institute of Marketing Examinations Study guides. Chartered Institute of Marketing fast Marketing Management Examinations Study guides. Marketing Gestion Examens Guides de l'étudiant. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Examinations fast Marketing Management Examinations fast Study guides fast Chartered Institute of Marketing. http://id.loc.gov/authorities/names/n91003481 Print version: Sekhon, Yasmin. Marketing leadership and planning. First edition 9781445391519 CIM study text. Chartered post-graduate diploma in marketing ; stage 1. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805650 Volltext |
| spellingShingle | Sekhon, Yasmin Marketing leadership and planning / CIM study text. Chartered post-graduate diploma in marketing ; Chartered Institute of Marketing Examinations Study guides. Chartered Institute of Marketing fast Marketing Management Examinations Study guides. Marketing Gestion Examens Guides de l'étudiant. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Examinations fast Marketing Management Examinations fast |
| title | Marketing leadership and planning / |
| title_auth | Marketing leadership and planning / |
| title_exact_search | Marketing leadership and planning / |
| title_full | Marketing leadership and planning / [lead author, Yasmin Sekhon]. |
| title_fullStr | Marketing leadership and planning / [lead author, Yasmin Sekhon]. |
| title_full_unstemmed | Marketing leadership and planning / [lead author, Yasmin Sekhon]. |
| title_short | Marketing leadership and planning / |
| title_sort | marketing leadership and planning |
| topic | Chartered Institute of Marketing Examinations Study guides. Chartered Institute of Marketing fast Marketing Management Examinations Study guides. Marketing Gestion Examens Guides de l'étudiant. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Examinations fast Marketing Management Examinations fast |
| topic_facet | Chartered Institute of Marketing Examinations Study guides. Chartered Institute of Marketing Marketing Management Examinations Study guides. Marketing Gestion Examens Guides de l'étudiant. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Examinations Marketing Management Examinations Study guides |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805650 |
| work_keys_str_mv | AT sekhonyasmin marketingleadershipandplanning AT charteredinstituteofmarketing marketingleadershipandplanning |