Microsoft dynamics CRM 2013 marketing automation :: implement effective marketing strategies using Microsoft dynamics CRM 2013 /
An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives. If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynam...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Birmingham, England :
Packt Publishing,
2014.
|
| Schriftenreihe: | Professional expertise distilled.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives. If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prereq. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (128 pages) : illustrations (some color) |
| ISBN: | 9781782177234 178217723X 1782177221 9781782177227 |
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed May 7, 2014). | |
| 505 | 0 | |a Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with CRM Marketing; Present day marketing; Marketing challenges; Spamming; Automation; Targeting; Execution; Close looping; Collaboration; Dirty Data; Marketing automation with CRM; Targeting; Automation and execution; Close looping; Revenue management by collaboration; Understanding lead funnel; Lead generation; Lead nurturing; Lead scoring and conversion; Sales opportunity and recycling; Post sale loyalty; Summary | |
| 505 | 8 | |a Chapter 2: Segmentation with Marketing ListsMarketing lists and types; Member type; Marketing list type; Other attributes; Assembling marketing lists; Assembling the static list; Adding the members using lookup; Using advanced find to add the members; Using advanced find to remove the members; Using advanced find to evaluate the members; Directly adding records to the list; Assembling the dynamic list; Managing marketing lists; Multiple cross record associations; De-duplication of members; Merge members; Copy to the static list; Member import; Summary; Chapter 3: Marketing Campaigns | |
| 505 | 8 | |a CampaignsQuick campaign; Target audience; Channel activity; Activity distribution; Marketing campaign; Creating the campaign; Planning activities; Campaign activities; Channel activities; Non-channel activities; Target lists; Sales literature, products, and price list; Sales literature; Target products; Price list; Executing campaign; Contact preferences; E-mail templates; Close campaign activity; Campaign templates; Related campaigns; Tracking campaign costs; Summary; Chapter 4: Campaign Response and Performance; Capturing a campaign response; Creating a campaign response | |
| 505 | 8 | |a Managing a campaign responseConverting a campaign response to a lead or an opportunity; Measuring a campaign response; Summary; Chapter 5: Marketing Metrics, Analysis, and Goals; Key marketing metrics; Marketing charts; Marketing reports; Report Wizard; Out-of-the-box marketing reports in Microsoft Dynamics CRM; Marketing dashboards; Designing dashboards; Out-of-the-box marketing dashboards in Microsoft Dynamics CRM 2013; Marketing Goals and Goal Metrics; Goal Metrics; The Goals entity; Goal charts and reports; Summary; Chapter 6: Enhance CRM Marketing with Marketplace Solutions | |
| 505 | 8 | |a Marketing Automation with ClickDimensionsRun an e-mail campaign; Set up web tracking; Drip marketing; Analytics; Marketing automation with CoreMotives; Mailings and subscriptions; Web Intelligence; Nurture marketing; Facebook posts; Summary; Index | |
| 520 | |a An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives. If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prereq. | ||
| 546 | |a English. | ||
| 630 | 0 | 0 | |a Microsoft CRM. |0 http://id.loc.gov/authorities/names/n2004064033 |
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| 776 | 0 | 8 | |i Print version: |a Singh, Alok. |t Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013. |d Birmingham, England : Packt Publishing, ©2014 |h iii, 108 pages |k Professional Expertise Distilled |z 9781782177227 |
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| contents | Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with CRM Marketing; Present day marketing; Marketing challenges; Spamming; Automation; Targeting; Execution; Close looping; Collaboration; Dirty Data; Marketing automation with CRM; Targeting; Automation and execution; Close looping; Revenue management by collaboration; Understanding lead funnel; Lead generation; Lead nurturing; Lead scoring and conversion; Sales opportunity and recycling; Post sale loyalty; Summary Chapter 2: Segmentation with Marketing ListsMarketing lists and types; Member type; Marketing list type; Other attributes; Assembling marketing lists; Assembling the static list; Adding the members using lookup; Using advanced find to add the members; Using advanced find to remove the members; Using advanced find to evaluate the members; Directly adding records to the list; Assembling the dynamic list; Managing marketing lists; Multiple cross record associations; De-duplication of members; Merge members; Copy to the static list; Member import; Summary; Chapter 3: Marketing Campaigns CampaignsQuick campaign; Target audience; Channel activity; Activity distribution; Marketing campaign; Creating the campaign; Planning activities; Campaign activities; Channel activities; Non-channel activities; Target lists; Sales literature, products, and price list; Sales literature; Target products; Price list; Executing campaign; Contact preferences; E-mail templates; Close campaign activity; Campaign templates; Related campaigns; Tracking campaign costs; Summary; Chapter 4: Campaign Response and Performance; Capturing a campaign response; Creating a campaign response Managing a campaign responseConverting a campaign response to a lead or an opportunity; Measuring a campaign response; Summary; Chapter 5: Marketing Metrics, Analysis, and Goals; Key marketing metrics; Marketing charts; Marketing reports; Report Wizard; Out-of-the-box marketing reports in Microsoft Dynamics CRM; Marketing dashboards; Designing dashboards; Out-of-the-box marketing dashboards in Microsoft Dynamics CRM 2013; Marketing Goals and Goal Metrics; Goal Metrics; The Goals entity; Goal charts and reports; Summary; Chapter 6: Enhance CRM Marketing with Marketplace Solutions Marketing Automation with ClickDimensionsRun an e-mail campaign; Set up web tracking; Drip marketing; Analytics; Marketing automation with CoreMotives; Mailings and subscriptions; Web Intelligence; Nurture marketing; Facebook posts; Summary; Index |
| ctrlnum | (OCoLC)880454701 |
| dewey-full | 658.812028553 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812028553 |
| dewey-search | 658.812028553 |
| dewey-sort | 3658.812028553 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-16T15:04:01Z |
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| isbn | 9781782177234 178217723X 1782177221 9781782177227 |
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| series | Professional expertise distilled. |
| series2 | Professional expertise distilled |
| spelling | Singh, Alok, author. Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / Alok Singh, Sandeep Chanda ; cover image by Aniket Sawant. Birmingham, England : Packt Publishing, 2014. ©2014 1 online resource (128 pages) : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Professional expertise distilled Includes index. Online resource; title from PDF title page (ebrary, viewed May 7, 2014). Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with CRM Marketing; Present day marketing; Marketing challenges; Spamming; Automation; Targeting; Execution; Close looping; Collaboration; Dirty Data; Marketing automation with CRM; Targeting; Automation and execution; Close looping; Revenue management by collaboration; Understanding lead funnel; Lead generation; Lead nurturing; Lead scoring and conversion; Sales opportunity and recycling; Post sale loyalty; Summary Chapter 2: Segmentation with Marketing ListsMarketing lists and types; Member type; Marketing list type; Other attributes; Assembling marketing lists; Assembling the static list; Adding the members using lookup; Using advanced find to add the members; Using advanced find to remove the members; Using advanced find to evaluate the members; Directly adding records to the list; Assembling the dynamic list; Managing marketing lists; Multiple cross record associations; De-duplication of members; Merge members; Copy to the static list; Member import; Summary; Chapter 3: Marketing Campaigns CampaignsQuick campaign; Target audience; Channel activity; Activity distribution; Marketing campaign; Creating the campaign; Planning activities; Campaign activities; Channel activities; Non-channel activities; Target lists; Sales literature, products, and price list; Sales literature; Target products; Price list; Executing campaign; Contact preferences; E-mail templates; Close campaign activity; Campaign templates; Related campaigns; Tracking campaign costs; Summary; Chapter 4: Campaign Response and Performance; Capturing a campaign response; Creating a campaign response Managing a campaign responseConverting a campaign response to a lead or an opportunity; Measuring a campaign response; Summary; Chapter 5: Marketing Metrics, Analysis, and Goals; Key marketing metrics; Marketing charts; Marketing reports; Report Wizard; Out-of-the-box marketing reports in Microsoft Dynamics CRM; Marketing dashboards; Designing dashboards; Out-of-the-box marketing dashboards in Microsoft Dynamics CRM 2013; Marketing Goals and Goal Metrics; Goal Metrics; The Goals entity; Goal charts and reports; Summary; Chapter 6: Enhance CRM Marketing with Marketplace Solutions Marketing Automation with ClickDimensionsRun an e-mail campaign; Set up web tracking; Drip marketing; Analytics; Marketing automation with CoreMotives; Mailings and subscriptions; Web Intelligence; Nurture marketing; Facebook posts; Summary; Index An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives. If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prereq. English. Microsoft CRM. http://id.loc.gov/authorities/names/n2004064033 Microsoft CRM fast BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Chanda, Sandeep, author. Sawant, Aniket, cover designer. has work: Microsoft Dynamics CRM 2013 marketing automation (Text) https://id.oclc.org/worldcat/entity/E39PCXVcfhTFWxCxBbw9XCvx9P https://id.oclc.org/worldcat/ontology/hasWork Print version: Singh, Alok. Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013. Birmingham, England : Packt Publishing, ©2014 iii, 108 pages Professional Expertise Distilled 9781782177227 Professional expertise distilled. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=769275 Volltext |
| spellingShingle | Singh, Alok Chanda, Sandeep Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / Professional expertise distilled. Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with CRM Marketing; Present day marketing; Marketing challenges; Spamming; Automation; Targeting; Execution; Close looping; Collaboration; Dirty Data; Marketing automation with CRM; Targeting; Automation and execution; Close looping; Revenue management by collaboration; Understanding lead funnel; Lead generation; Lead nurturing; Lead scoring and conversion; Sales opportunity and recycling; Post sale loyalty; Summary Chapter 2: Segmentation with Marketing ListsMarketing lists and types; Member type; Marketing list type; Other attributes; Assembling marketing lists; Assembling the static list; Adding the members using lookup; Using advanced find to add the members; Using advanced find to remove the members; Using advanced find to evaluate the members; Directly adding records to the list; Assembling the dynamic list; Managing marketing lists; Multiple cross record associations; De-duplication of members; Merge members; Copy to the static list; Member import; Summary; Chapter 3: Marketing Campaigns CampaignsQuick campaign; Target audience; Channel activity; Activity distribution; Marketing campaign; Creating the campaign; Planning activities; Campaign activities; Channel activities; Non-channel activities; Target lists; Sales literature, products, and price list; Sales literature; Target products; Price list; Executing campaign; Contact preferences; E-mail templates; Close campaign activity; Campaign templates; Related campaigns; Tracking campaign costs; Summary; Chapter 4: Campaign Response and Performance; Capturing a campaign response; Creating a campaign response Managing a campaign responseConverting a campaign response to a lead or an opportunity; Measuring a campaign response; Summary; Chapter 5: Marketing Metrics, Analysis, and Goals; Key marketing metrics; Marketing charts; Marketing reports; Report Wizard; Out-of-the-box marketing reports in Microsoft Dynamics CRM; Marketing dashboards; Designing dashboards; Out-of-the-box marketing dashboards in Microsoft Dynamics CRM 2013; Marketing Goals and Goal Metrics; Goal Metrics; The Goals entity; Goal charts and reports; Summary; Chapter 6: Enhance CRM Marketing with Marketplace Solutions Marketing Automation with ClickDimensionsRun an e-mail campaign; Set up web tracking; Drip marketing; Analytics; Marketing automation with CoreMotives; Mailings and subscriptions; Web Intelligence; Nurture marketing; Facebook posts; Summary; Index Microsoft CRM. http://id.loc.gov/authorities/names/n2004064033 Microsoft CRM fast BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh |
| subject_GND | http://id.loc.gov/authorities/names/n2004064033 |
| title | Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / |
| title_auth | Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / |
| title_exact_search | Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / |
| title_full | Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / Alok Singh, Sandeep Chanda ; cover image by Aniket Sawant. |
| title_fullStr | Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / Alok Singh, Sandeep Chanda ; cover image by Aniket Sawant. |
| title_full_unstemmed | Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013 / Alok Singh, Sandeep Chanda ; cover image by Aniket Sawant. |
| title_short | Microsoft dynamics CRM 2013 marketing automation : |
| title_sort | microsoft dynamics crm 2013 marketing automation implement effective marketing strategies using microsoft dynamics crm 2013 |
| title_sub | implement effective marketing strategies using Microsoft dynamics CRM 2013 / |
| topic | Microsoft CRM. http://id.loc.gov/authorities/names/n2004064033 Microsoft CRM fast BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh |
| topic_facet | Microsoft CRM. Microsoft CRM BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=769275 |
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