Green power already out of breath? why do German consumers not switch to green electricity? /:

The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Herz, Sarah (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hamburg, Germany : Anchor Academic Publishing, 2014.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic.
Beschreibung:1 online resource (99 pages) : illustrations (some color)
Bibliographie:Includes bibliographical references.
ISBN:9783954895748
3954895749

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen