The PR professional's handbook :: powerful, practical communications /
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Kogan Page,
2014.
|
| Schriftenreihe: | PR in practice series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749468439 0749468432 1306537819 9781306537810 |
Internformat
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| 245 | 1 | 4 | |a The PR professional's handbook : |b powerful, practical communications / |c Caroline Black. |
| 264 | 1 | |a London : |b Kogan Page, |c 2014. | |
| 264 | 4 | |c ©20 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. Key theories for public relations practitioners -- Theory 1 Shannon and Weaver -- the t̀ransmission' model of communications -- Theory 2 James Carey -- transportation/communications links -- Theory 3 Grunig and Hunt's four models for public relations -- Theory 4 Robert Cialdini and influence -- Theory 5 Patrick Jackson and others -- the p̀eople change ladder' -- Theory 6 Mendelsohn's T̀hree Assumptions' for success -- Theory 7 Hierarchy of effects theory of persuasion -- Theory 8 Elaboration Likelihood Model (ELM) -- Theory 9 Emotional intelligence (EI) -- Theory 10 Public relations as diplomacy -- Theory 11 The rhetorical and ethical orientation of PR -- Theory 12 Postmodernist PR theory -- 03. The professional public relations practitioner. | |
| 505 | 8 | |a Working as a communications/PR professional -- Personal qualities and professional/business skills -- Getting started in communications -- Where will I work? -- Training and qualifications in public relations -- Client/consultancy contracts -- Taking care of yourself -- 04. Planning and evaluating public relations -- Communications planning -- writing a brief -- Best practice in communications planning -- Planning and evaluating PR -- 05. Public relations, marketing and related disciplines -- Definitions of marketing -- What is the marketing mix? -- Is it seven Ps now? -- Three new Ps for the 21st century (and all because of Web 2:0) -- Marketing, communications and customer-relationship management -- 06. Understanding audiences -- Definitions -- Introduction -- Thinking about stakeholders -- From stakeholder to target audience -- Collecting the right data -- Types of research -- Four common mistakes organizations make when undertaking research. | |
| 505 | 8 | |a Psychological insight -- Erik Erikson and life stages -- Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic Programming for public relations practitioners -- Drawing this all together -- developing strategies for public relations -- 07. Using the right communications channels and tactics -- Channels for impact -- Digital -- Traditional (aka elite) media -- Ethics and the media -- post-Leveson ... where now? -- Face-to-face -- Print -- Further reading -- 08. Creativity in public relations -- Big ideas about creativity -- The creative process -- Twelve ways to wake up your creativity and solve problems -- Summary -- 09. Visual communications -- Photography for PR -- Visual aids -- Briefing designers -- What does your typeface say about you? -- 10. Public relations essentials for issues, incidents and crises -- Introduction -- Definitions -- Risk audit and analysis -- A word on ẁicked problems' -- Issues management -- The lifecycle of an issue. | |
| 505 | 8 | |a Crisis management -- One final point -- Evaluating issues and crisis management -- Further reading -- 11. Essential skills for the PR practitioner -- Introduction -- Writing -- Further reading -- Interpersonal skills -- and briefing skills -- Body language as a key part of communications -- Presentation skills. | |
| 546 | |a English. | ||
| 650 | 0 | |a Public relations |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Communication in organizations |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Business communication |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Relations publiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Communication dans les organisations |v Guides, manuels, etc. | |
| 650 | 6 | |a Communication dans l'entreprise |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
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| 650 | 7 | |a Communication in organizations |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Business & Management. |2 thema | |
| 650 | 7 | |a Business communication & presentation. |2 thema | |
| 650 | 7 | |a Public relations. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
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| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author | Black, Caroline, 1956- |
| author_GND | http://id.loc.gov/authorities/names/no2002091270 |
| author_facet | Black, Caroline, 1956- |
| author_role | aut |
| author_sort | Black, Caroline, 1956- |
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| callnumber-label | HD59 |
| callnumber-raw | HD59 .B557 2014eb |
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| contents | 01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. Key theories for public relations practitioners -- Theory 1 Shannon and Weaver -- the t̀ransmission' model of communications -- Theory 2 James Carey -- transportation/communications links -- Theory 3 Grunig and Hunt's four models for public relations -- Theory 4 Robert Cialdini and influence -- Theory 5 Patrick Jackson and others -- the p̀eople change ladder' -- Theory 6 Mendelsohn's T̀hree Assumptions' for success -- Theory 7 Hierarchy of effects theory of persuasion -- Theory 8 Elaboration Likelihood Model (ELM) -- Theory 9 Emotional intelligence (EI) -- Theory 10 Public relations as diplomacy -- Theory 11 The rhetorical and ethical orientation of PR -- Theory 12 Postmodernist PR theory -- 03. The professional public relations practitioner. Working as a communications/PR professional -- Personal qualities and professional/business skills -- Getting started in communications -- Where will I work? -- Training and qualifications in public relations -- Client/consultancy contracts -- Taking care of yourself -- 04. Planning and evaluating public relations -- Communications planning -- writing a brief -- Best practice in communications planning -- Planning and evaluating PR -- 05. Public relations, marketing and related disciplines -- Definitions of marketing -- What is the marketing mix? -- Is it seven Ps now? -- Three new Ps for the 21st century (and all because of Web 2:0) -- Marketing, communications and customer-relationship management -- 06. Understanding audiences -- Definitions -- Introduction -- Thinking about stakeholders -- From stakeholder to target audience -- Collecting the right data -- Types of research -- Four common mistakes organizations make when undertaking research. Psychological insight -- Erik Erikson and life stages -- Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic Programming for public relations practitioners -- Drawing this all together -- developing strategies for public relations -- 07. Using the right communications channels and tactics -- Channels for impact -- Digital -- Traditional (aka elite) media -- Ethics and the media -- post-Leveson ... where now? -- Face-to-face -- Print -- Further reading -- 08. Creativity in public relations -- Big ideas about creativity -- The creative process -- Twelve ways to wake up your creativity and solve problems -- Summary -- 09. Visual communications -- Photography for PR -- Visual aids -- Briefing designers -- What does your typeface say about you? -- 10. Public relations essentials for issues, incidents and crises -- Introduction -- Definitions -- Risk audit and analysis -- A word on ẁicked problems' -- Issues management -- The lifecycle of an issue. Crisis management -- One final point -- Evaluating issues and crisis management -- Further reading -- 11. Essential skills for the PR practitioner -- Introduction -- Writing -- Further reading -- Interpersonal skills -- and briefing skills -- Body language as a key part of communications -- Presentation skills. |
| ctrlnum | (OCoLC)874965776 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. 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| genre | handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf |
| genre_facet | handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| id | ZDB-4-EBU-ocn874965776 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:13Z |
| institution | BVB |
| isbn | 9780749468439 0749468432 1306537819 9781306537810 |
| language | English |
| oclc_num | 874965776 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page, |
| record_format | marc |
| series | PR in practice series. |
| series2 | PR in practice |
| spelling | Black, Caroline, 1956- author. https://id.oclc.org/worldcat/entity/E39PCjBqfKGpj6ggvpkRMMcjcq http://id.loc.gov/authorities/names/no2002091270 The PR professional's handbook : powerful, practical communications / Caroline Black. London : Kogan Page, 2014. ©20 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier PR in practice Print version record. At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical. Includes bibliographical references and index. 01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. Key theories for public relations practitioners -- Theory 1 Shannon and Weaver -- the t̀ransmission' model of communications -- Theory 2 James Carey -- transportation/communications links -- Theory 3 Grunig and Hunt's four models for public relations -- Theory 4 Robert Cialdini and influence -- Theory 5 Patrick Jackson and others -- the p̀eople change ladder' -- Theory 6 Mendelsohn's T̀hree Assumptions' for success -- Theory 7 Hierarchy of effects theory of persuasion -- Theory 8 Elaboration Likelihood Model (ELM) -- Theory 9 Emotional intelligence (EI) -- Theory 10 Public relations as diplomacy -- Theory 11 The rhetorical and ethical orientation of PR -- Theory 12 Postmodernist PR theory -- 03. The professional public relations practitioner. Working as a communications/PR professional -- Personal qualities and professional/business skills -- Getting started in communications -- Where will I work? -- Training and qualifications in public relations -- Client/consultancy contracts -- Taking care of yourself -- 04. Planning and evaluating public relations -- Communications planning -- writing a brief -- Best practice in communications planning -- Planning and evaluating PR -- 05. Public relations, marketing and related disciplines -- Definitions of marketing -- What is the marketing mix? -- Is it seven Ps now? -- Three new Ps for the 21st century (and all because of Web 2:0) -- Marketing, communications and customer-relationship management -- 06. Understanding audiences -- Definitions -- Introduction -- Thinking about stakeholders -- From stakeholder to target audience -- Collecting the right data -- Types of research -- Four common mistakes organizations make when undertaking research. Psychological insight -- Erik Erikson and life stages -- Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic Programming for public relations practitioners -- Drawing this all together -- developing strategies for public relations -- 07. Using the right communications channels and tactics -- Channels for impact -- Digital -- Traditional (aka elite) media -- Ethics and the media -- post-Leveson ... where now? -- Face-to-face -- Print -- Further reading -- 08. Creativity in public relations -- Big ideas about creativity -- The creative process -- Twelve ways to wake up your creativity and solve problems -- Summary -- 09. Visual communications -- Photography for PR -- Visual aids -- Briefing designers -- What does your typeface say about you? -- 10. Public relations essentials for issues, incidents and crises -- Introduction -- Definitions -- Risk audit and analysis -- A word on ẁicked problems' -- Issues management -- The lifecycle of an issue. Crisis management -- One final point -- Evaluating issues and crisis management -- Further reading -- 11. Essential skills for the PR practitioner -- Introduction -- Writing -- Further reading -- Interpersonal skills -- and briefing skills -- Body language as a key part of communications -- Presentation skills. English. Public relations Handbooks, manuals, etc. Communication in organizations Handbooks, manuals, etc. Business communication Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Communication dans les organisations Guides, manuels, etc. Communication dans l'entreprise Guides, manuels, etc. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Business communication fast Communication in organizations fast Public relations fast Business & Management. thema Business communication & presentation. thema Public relations. thema Business and Management. ukslc handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf has work: The PR professional's handbook (Text) https://id.oclc.org/worldcat/entity/E39PCFKhBDGbTfMxbk9b7xpgKd https://id.oclc.org/worldcat/ontology/hasWork Print version: Black, Caroline. PR Professional's Handbook. Kogan Page 2014 1306537819 PR in practice series. http://id.loc.gov/authorities/names/no97018085 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=746763 Volltext |
| spellingShingle | Black, Caroline, 1956- The PR professional's handbook : powerful, practical communications / PR in practice series. 01. The role and importance of public relations in organizations -- Why organizations communicate -- A short history of communications -- Where are we now? -- The Edelman Trust Barometer -- Conclusion -- 02. Key theories for public relations practitioners -- Theory 1 Shannon and Weaver -- the t̀ransmission' model of communications -- Theory 2 James Carey -- transportation/communications links -- Theory 3 Grunig and Hunt's four models for public relations -- Theory 4 Robert Cialdini and influence -- Theory 5 Patrick Jackson and others -- the p̀eople change ladder' -- Theory 6 Mendelsohn's T̀hree Assumptions' for success -- Theory 7 Hierarchy of effects theory of persuasion -- Theory 8 Elaboration Likelihood Model (ELM) -- Theory 9 Emotional intelligence (EI) -- Theory 10 Public relations as diplomacy -- Theory 11 The rhetorical and ethical orientation of PR -- Theory 12 Postmodernist PR theory -- 03. The professional public relations practitioner. Working as a communications/PR professional -- Personal qualities and professional/business skills -- Getting started in communications -- Where will I work? -- Training and qualifications in public relations -- Client/consultancy contracts -- Taking care of yourself -- 04. Planning and evaluating public relations -- Communications planning -- writing a brief -- Best practice in communications planning -- Planning and evaluating PR -- 05. Public relations, marketing and related disciplines -- Definitions of marketing -- What is the marketing mix? -- Is it seven Ps now? -- Three new Ps for the 21st century (and all because of Web 2:0) -- Marketing, communications and customer-relationship management -- 06. Understanding audiences -- Definitions -- Introduction -- Thinking about stakeholders -- From stakeholder to target audience -- Collecting the right data -- Types of research -- Four common mistakes organizations make when undertaking research. Psychological insight -- Erik Erikson and life stages -- Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic Programming for public relations practitioners -- Drawing this all together -- developing strategies for public relations -- 07. Using the right communications channels and tactics -- Channels for impact -- Digital -- Traditional (aka elite) media -- Ethics and the media -- post-Leveson ... where now? -- Face-to-face -- Print -- Further reading -- 08. Creativity in public relations -- Big ideas about creativity -- The creative process -- Twelve ways to wake up your creativity and solve problems -- Summary -- 09. Visual communications -- Photography for PR -- Visual aids -- Briefing designers -- What does your typeface say about you? -- 10. Public relations essentials for issues, incidents and crises -- Introduction -- Definitions -- Risk audit and analysis -- A word on ẁicked problems' -- Issues management -- The lifecycle of an issue. Crisis management -- One final point -- Evaluating issues and crisis management -- Further reading -- 11. Essential skills for the PR practitioner -- Introduction -- Writing -- Further reading -- Interpersonal skills -- and briefing skills -- Body language as a key part of communications -- Presentation skills. Public relations Handbooks, manuals, etc. Communication in organizations Handbooks, manuals, etc. Business communication Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Communication dans les organisations Guides, manuels, etc. Communication dans l'entreprise Guides, manuels, etc. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Business communication fast Communication in organizations fast Public relations fast Business & Management. thema Business communication & presentation. thema Public relations. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | The PR professional's handbook : powerful, practical communications / |
| title_auth | The PR professional's handbook : powerful, practical communications / |
| title_exact_search | The PR professional's handbook : powerful, practical communications / |
| title_full | The PR professional's handbook : powerful, practical communications / Caroline Black. |
| title_fullStr | The PR professional's handbook : powerful, practical communications / Caroline Black. |
| title_full_unstemmed | The PR professional's handbook : powerful, practical communications / Caroline Black. |
| title_short | The PR professional's handbook : |
| title_sort | pr professional s handbook powerful practical communications |
| title_sub | powerful, practical communications / |
| topic | Public relations Handbooks, manuals, etc. Communication in organizations Handbooks, manuals, etc. Business communication Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Communication dans les organisations Guides, manuels, etc. Communication dans l'entreprise Guides, manuels, etc. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Business communication fast Communication in organizations fast Public relations fast Business & Management. thema Business communication & presentation. thema Public relations. thema Business and Management. ukslc |
| topic_facet | Public relations Handbooks, manuals, etc. Communication in organizations Handbooks, manuals, etc. Business communication Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Communication dans les organisations Guides, manuels, etc. Communication dans l'entreprise Guides, manuels, etc. BUSINESS & ECONOMICS Advertising & Promotion. Business communication Communication in organizations Public relations Business & Management. Business communication & presentation. Public relations. Business and Management. handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
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