Solving problems with design thinking :: 10 stories of what works /

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking detail...

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Bibliographische Detailangaben
1. Verfasser: Liedtka, Jeanne
Weitere Verfasser: King, Andrew (Andrew Courtland), Bennett, Kevin B. (Kevin Bruce), 1957-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : Columbia Business School Publishing, [2013]
Schriftenreihe:Columbia Business School series.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design.
Beschreibung:1 online resource (xiv, 216 pages) : illustrations
Bibliographie:Includes bibliographical references.
ISBN:0231536054
9780231536059

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