The best digital marketing campaigns in the world II :: mastering the art of customer engagement /
"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consume...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia :
Kogan Page,
2014.
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape"-- "In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising"-- |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749469696 0749469692 |
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| 520 | |a "With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape"-- |c Provided by publisher | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Digital marketing is dead -- no it's alive -- no it's all integrated now ... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next? | |
| 650 | 0 | |a Internet marketing |v Case studies. | |
| 650 | 0 | |a Advertising campaigns |v Case studies. | |
| 650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 2 | |a Social Media |0 https://id.nlm.nih.gov/mesh/D061108 | |
| 650 | 6 | |a Marketing sur Internet |v Études de cas. | |
| 650 | 6 | |a Campagnes publicitaires |v Études de cas. | |
| 650 | 6 | |a Médias sociaux. | |
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| contents | Digital marketing is dead -- no it's alive -- no it's all integrated now ... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next? |
| ctrlnum | (OCoLC)870994560 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Electronic eBook |
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| genre | Case studies fast |
| genre_facet | Case studies |
| id | ZDB-4-EBU-ocn870994560 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:13Z |
| institution | BVB |
| isbn | 9780749469696 0749469692 |
| language | English |
| oclc_num | 870994560 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page, |
| record_format | marc |
| spelling | Ryan, Damian. The best digital marketing campaigns in the world II : mastering the art of customer engagement / Damian Ryan. 2nd ed. Philadelphia : Kogan Page, 2014. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learned. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering a wide range of world-class award winning campaigns, including household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012, this book is the must-read guide for all marketers looking to embrace the new digital landscape"-- Provided by publisher "In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising"-- Provided by publisher Print version record. Digital marketing is dead -- no it's alive -- no it's all integrated now ... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next? Internet marketing Case studies. Advertising campaigns Case studies. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing sur Internet Études de cas. Campagnes publicitaires Études de cas. Médias sociaux. Marketing Gestion. social media. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising campaigns fast Internet marketing fast Marketing Management fast Social media fast Case studies fast has work: The best digital marketing campaigns in the world II (Text) https://id.oclc.org/worldcat/entity/E39PCFF9KRVmqYx4yBYkyy9Fcd https://id.oclc.org/worldcat/ontology/hasWork Print version: Ryan, Damian. Best digital marketing campaigns in the world II. 2nd ed 9780749469689 (DLC) 2013049647 (OCoLC)868510104 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=706000 Volltext |
| spellingShingle | Ryan, Damian The best digital marketing campaigns in the world II : mastering the art of customer engagement / Digital marketing is dead -- no it's alive -- no it's all integrated now ... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next? Internet marketing Case studies. Advertising campaigns Case studies. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing sur Internet Études de cas. Campagnes publicitaires Études de cas. Médias sociaux. Marketing Gestion. social media. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising campaigns fast Internet marketing fast Marketing Management fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2006007023 http://id.loc.gov/authorities/subjects/sh85081339 https://id.nlm.nih.gov/mesh/D061108 |
| title | The best digital marketing campaigns in the world II : mastering the art of customer engagement / |
| title_auth | The best digital marketing campaigns in the world II : mastering the art of customer engagement / |
| title_exact_search | The best digital marketing campaigns in the world II : mastering the art of customer engagement / |
| title_full | The best digital marketing campaigns in the world II : mastering the art of customer engagement / Damian Ryan. |
| title_fullStr | The best digital marketing campaigns in the world II : mastering the art of customer engagement / Damian Ryan. |
| title_full_unstemmed | The best digital marketing campaigns in the world II : mastering the art of customer engagement / Damian Ryan. |
| title_short | The best digital marketing campaigns in the world II : |
| title_sort | best digital marketing campaigns in the world ii mastering the art of customer engagement |
| title_sub | mastering the art of customer engagement / |
| topic | Internet marketing Case studies. Advertising campaigns Case studies. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing sur Internet Études de cas. Campagnes publicitaires Études de cas. Médias sociaux. Marketing Gestion. social media. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising campaigns fast Internet marketing fast Marketing Management fast Social media fast |
| topic_facet | Internet marketing Case studies. Advertising campaigns Case studies. Social media. Marketing Management. Social Media Marketing sur Internet Études de cas. Campagnes publicitaires Études de cas. Médias sociaux. Marketing Gestion. social media. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS E-Commerce Internet Marketing. BUSINESS & ECONOMICS Advertising & Promotion. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Advertising campaigns Internet marketing Marketing Management Social media Case studies |
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